Dollar General Corporation (DG)vsFitLife Brands, Inc. Common Stock (FTLF)
DG
Dollar General Corporation
$126.17
-0.54%
CONSUMER DEFENSIVE · Cap: $27.99B
FTLF
FitLife Brands, Inc. Common Stock
$8.28
+0.24%
CONSUMER DEFENSIVE · Cap: $77.43M
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 42991% more annual revenue ($43.64B vs $101.27M). FTLF leads profitability with a 6.2% profit margin vs 3.9%. FTLF trades at a lower P/E of 13.3x. DG earns a higher WallStSmart Score of 63/100 (C+).
DG
Buy63
out of 100
Grade: C+
FTLF
Buy60
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.0%
Fair Value
$169.12
Current Price
$126.17
$42.95 discount
Intrinsic value data unavailable for FTLF.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 33.3% YoY
Revenue surging 64.6% year-over-year
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
3.9% margin — thin
Elevated debt levels
Distress zone — elevated risk
Smaller company, higher risk/reward
6.2% margin — thin
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book, EPS Growth.
Bull Case : FTLF
The strongest argument for FTLF centers on Revenue Growth, P/E Ratio, Price/Book. Revenue growth of 64.6% demonstrates continued momentum.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Profit Margin, Debt/Equity. Debt-to-equity of 1.68 is elevated, increasing financial risk. Thin 3.9% margins leave little buffer for downturns.
Bear Case : FTLF
The primary concerns for FTLF are Altman Z-Score, Market Cap, Profit Margin.
Key Dynamics to Monitor
DG profiles as a value stock while FTLF is a hypergrowth play — different risk/reward profiles.
DG carries more volatility with a beta of 0.23 — expect wider price swings.
FTLF is growing revenue faster at 64.6% — sustainability is the question.
DG generates stronger free cash flow (374M), providing more financial flexibility.
Bottom Line
DG scores higher overall (63/100 vs 60/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →FitLife Brands, Inc. Common Stock
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company is headquartered in Omaha, Nebraska.
Visit Website →Compare with Other DISCOUNT STORES Stocks
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