Dollar General Corporation (DG)vsFitLife Brands, Inc. Common Stock (FTLF)
DG
Dollar General Corporation
$115.88
+1.53%
CONSUMER DEFENSIVE · Cap: $25.51B
FTLF
FitLife Brands, Inc. Common Stock
$9.25
-0.11%
CONSUMER DEFENSIVE · Cap: $88.09M
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 52350% more annual revenue ($42.72B vs $81.46M). FTLF leads profitability with a 7.8% profit margin vs 3.5%. FTLF trades at a lower P/E of 14.9x. DG earns a higher WallStSmart Score of 65/100 (C+).
DG
Buy65
out of 100
Grade: C+
FTLF
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+31.8%
Fair Value
$215.69
Current Price
$115.88
$99.81 discount
Margin of Safety
-5.4%
Fair Value
$13.44
Current Price
$9.25
$4.19 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 121.9% YoY
Attractively priced relative to earnings
Reasonable price relative to book value
Generating 1.3B in free cash flow
Revenue surging 72.6% year-over-year
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
3.5% margin — thin
Elevated debt levels
Smaller company, higher risk/reward
7.8% margin — thin
Elevated debt levels
Earnings declined 23.8%
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on EPS Growth, P/E Ratio, Price/Book. PEG of 1.36 suggests the stock is reasonably priced for its growth.
Bull Case : FTLF
The strongest argument for FTLF centers on Revenue Growth, Altman Z-Score, P/E Ratio. Revenue growth of 72.6% demonstrates continued momentum.
Bear Case : DG
The primary concerns for DG are Profit Margin, Debt/Equity. Debt-to-equity of 2.02 is elevated, increasing financial risk. Thin 3.5% margins leave little buffer for downturns.
Bear Case : FTLF
The primary concerns for FTLF are Market Cap, Profit Margin, Debt/Equity.
Key Dynamics to Monitor
DG profiles as a value stock while FTLF is a hypergrowth play — different risk/reward profiles.
FTLF carries more volatility with a beta of 0.38 — expect wider price swings.
FTLF is growing revenue faster at 72.6% — sustainability is the question.
DG generates stronger free cash flow (1.3B), providing more financial flexibility.
Bottom Line
DG scores higher overall (65/100 vs 51/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →FitLife Brands, Inc. Common Stock
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company is headquartered in Omaha, Nebraska.
Visit Website →Compare with Other DISCOUNT STORES Stocks
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