Dollar General Corporation (DG)vsFitLife Brands, Inc. Common Stock (FTLF)
DG
Dollar General Corporation
$103.70
+0.17%
CONSUMER DEFENSIVE · Cap: $25.32B
FTLF
FitLife Brands, Inc. Common Stock
$10.00
+2.88%
CONSUMER DEFENSIVE · Cap: $92.69M
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 47315% more annual revenue ($43.08B vs $90.85M). FTLF leads profitability with a 6.6% profit margin vs 3.6%. DG trades at a lower P/E of 16.2x. DG earns a higher WallStSmart Score of 59/100 (C).
DG
Buy59
out of 100
Grade: C
FTLF
Hold49
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.5%
Fair Value
$170.04
Current Price
$103.70
$66.34 discount
Intrinsic value data unavailable for FTLF.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Revenue surging 58.9% year-over-year
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
3.4% revenue growth
3.6% margin — thin
Elevated debt levels
Distress zone — elevated risk
Smaller company, higher risk/reward
6.6% margin — thin
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book.
Bull Case : FTLF
The strongest argument for FTLF centers on Revenue Growth, P/E Ratio, Price/Book. Revenue growth of 58.9% demonstrates continued momentum.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 1.79 is elevated, increasing financial risk. Thin 3.6% margins leave little buffer for downturns.
Bear Case : FTLF
The primary concerns for FTLF are Altman Z-Score, Market Cap, Profit Margin.
Key Dynamics to Monitor
DG profiles as a value stock while FTLF is a hypergrowth play — different risk/reward profiles.
DG carries more volatility with a beta of 0.26 — expect wider price swings.
FTLF is growing revenue faster at 58.9% — sustainability is the question.
DG generates stronger free cash flow (365M), providing more financial flexibility.
Bottom Line
DG scores higher overall (59/100 vs 49/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →FitLife Brands, Inc. Common Stock
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company is headquartered in Omaha, Nebraska.
Visit Website →Compare with Other DISCOUNT STORES Stocks
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