Costco Wholesale Corp (COST)vsFitLife Brands, Inc. Common Stock (FTLF)
COST
Costco Wholesale Corp
$982.73
-0.95%
CONSUMER DEFENSIVE · Cap: $438.30B
FTLF
FitLife Brands, Inc. Common Stock
$8.28
+0.24%
CONSUMER DEFENSIVE · Cap: $77.43M
Smart Verdict
WallStSmart Research — data-driven comparison
Costco Wholesale Corp generates 299255% more annual revenue ($303.15B vs $101.27M). FTLF leads profitability with a 6.2% profit margin vs 3.0%. FTLF trades at a lower P/E of 13.3x. FTLF earns a higher WallStSmart Score of 60/100 (C).
COST
Buy55
out of 100
Grade: C-
FTLF
Buy60
out of 100
Grade: C
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Safe zone — low bankruptcy risk
Every $100 of equity generates 26 in profit
Conservative balance sheet, low leverage
Generating 2.5B in free cash flow
Revenue surging 64.6% year-over-year
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
Trading at 12.2x book value
3.0% margin — thin
Operating margin of 3.8%
Expensive relative to growth rate
Distress zone — elevated risk
Smaller company, higher risk/reward
6.2% margin — thin
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : COST
The strongest argument for COST centers on Market Cap, Altman Z-Score, Return on Equity. Revenue growth of 11.1% demonstrates continued momentum.
Bull Case : FTLF
The strongest argument for FTLF centers on Revenue Growth, P/E Ratio, Price/Book. Revenue growth of 64.6% demonstrates continued momentum.
Bear Case : COST
The primary concerns for COST are Price/Book, Profit Margin, Operating Margin. A P/E of 47.6x leaves little room for execution misses. Thin 3.0% margins leave little buffer for downturns.
Bear Case : FTLF
The primary concerns for FTLF are Altman Z-Score, Market Cap, Profit Margin.
Key Dynamics to Monitor
COST profiles as a value stock while FTLF is a hypergrowth play — different risk/reward profiles.
COST carries more volatility with a beta of 0.87 — expect wider price swings.
FTLF is growing revenue faster at 64.6% — sustainability is the question.
COST generates stronger free cash flow (2.5B), providing more financial flexibility.
Bottom Line
FTLF scores higher overall (60/100 vs 55/100) and 64.6% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Costco Wholesale Corp
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Costco Wholesale Corporation (doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only (needing a membership to shop there) big-box retail stores. As of 2020, Costco was the fifth largest retailer in the world, and the world's largest retailer of choice and prime beef, organic foods, rotisserie chicken, and wine as of 2016.
Visit Website →FitLife Brands, Inc. Common Stock
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company is headquartered in Omaha, Nebraska.
Visit Website →Compare with Other DISCOUNT STORES Stocks
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