Diageo PLC ADR (DEO)vsProcter & Gamble Company (PG)
DEO
Diageo PLC ADR
$80.43
+1.89%
CONSUMER DEFENSIVE · Cap: $44.72B
PG
Procter & Gamble Company
$146.54
+2.15%
CONSUMER DEFENSIVE · Cap: $350.36B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 338% more annual revenue ($86.72B vs $19.80B). PG leads profitability with a 19.2% profit margin vs 12.2%. DEO appears more attractively valued with a PEG of 0.78. PG earns a higher WallStSmart Score of 59/100 (C).
DEO
Buy56
out of 100
Grade: C
PG
Buy59
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+54.1%
Fair Value
$219.71
Current Price
$80.43
$139.28 discount
Margin of Safety
-51.5%
Fair Value
$99.28
Current Price
$146.54
$47.26 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 52 in profit
Strong operational efficiency at 31.3%
Growing faster than its price suggests
Generating 1.5B in free cash flow
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
2.9% earnings growth
Weak financial health signals
Trading at 69.3x book value
Revenue declined 4.0%
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : DEO
The strongest argument for DEO centers on Return on Equity, Operating Margin, PEG Ratio. PEG of 0.78 suggests the stock is reasonably priced for its growth.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : DEO
The primary concerns for DEO are EPS Growth, Piotroski F-Score, Price/Book. Debt-to-equity of 2.09 is elevated, increasing financial risk.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
DEO profiles as a declining stock while PG is a mature play — different risk/reward profiles.
PG carries more volatility with a beta of 0.39 — expect wider price swings.
PG is growing revenue faster at 7.4% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (59/100 vs 56/100), backed by strong 19.2% margins. DEO offers better value entry with a 54.1% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Diageo PLC ADR
CONSUMER DEFENSIVE · BEVERAGES - WINERIES & DISTILLERIES · USA
Diageo plc produces, markets and sells alcoholic beverages. The company is headquartered in London, the United Kingdom.
Visit Website →Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
Visit Website →Compare with Other BEVERAGES - WINERIES & DISTILLERIES Stocks
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