Brown-Forman Corporation (BF-A)vsDiageo PLC ADR (DEO)
BF-A
Brown-Forman Corporation
$26.64
-1.30%
CONSUMER DEFENSIVE · Cap: $12.22B
DEO
Diageo PLC ADR
$86.63
+0.37%
CONSUMER DEFENSIVE · Cap: $49.58B
Smart Verdict
WallStSmart Research — data-driven comparison
Diageo PLC ADR generates 402% more annual revenue ($19.64B vs $3.92B). BF-A leads profitability with a 18.4% profit margin vs 8.8%. DEO appears more attractively valued with a PEG of 0.56. DEO earns a higher WallStSmart Score of 52/100 (C-).
BF-A
Buy52
out of 100
Grade: C-
DEO
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for BF-A.
Margin of Safety
+52.9%
Fair Value
$213.96
Current Price
$86.63
$127.33 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Strong operational efficiency at 27.6%
Every $100 of equity generates 38 in profit
Growing faster than its price suggests
Strong operational efficiency at 27.0%
Generating 1.7B in free cash flow
Areas to Watch
Expensive relative to growth rate
Revenue declined 1.4%
Moderate valuation
2.9% earnings growth
Distress zone — elevated risk
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : BF-A
The strongest argument for BF-A centers on P/E Ratio, Operating Margin. Profitability is solid with margins at 18.4% and operating margin at 27.6%.
Bull Case : DEO
The strongest argument for DEO centers on Return on Equity, PEG Ratio, Operating Margin. PEG of 0.56 suggests the stock is reasonably priced for its growth.
Bear Case : BF-A
The primary concerns for BF-A are PEG Ratio, Revenue Growth.
Bear Case : DEO
The primary concerns for DEO are P/E Ratio, EPS Growth, Altman Z-Score. Debt-to-equity of 2.04 is elevated, increasing financial risk.
Key Dynamics to Monitor
BF-A profiles as a declining stock while DEO is a value play — different risk/reward profiles.
BF-A carries more volatility with a beta of 0.33 — expect wider price swings.
BF-A is growing revenue faster at -1.4% — sustainability is the question.
DEO generates stronger free cash flow (1.7B), providing more financial flexibility.
Bottom Line
BF-A scores higher overall (52/100 vs 52/100), backed by strong 18.4% margins. DEO offers better value entry with a 52.9% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Brown-Forman Corporation
CONSUMER DEFENSIVE · BEVERAGES - WINERIES & DISTILLERIES · USA
The Brown Forman Corporation is one of the largest American-owned companies in the spirits and wine business. Based in Louisville, Kentucky, it manufactures several well known brands throughout the world, including Jack Daniel's, Early Times, Old Forester, Woodford Reserve, GlenDronach, BenRiach, Glenglassaugh, Finlandia, Herradura, Korbel, and Chambord.
Visit Website →Diageo PLC ADR
CONSUMER DEFENSIVE · BEVERAGES - WINERIES & DISTILLERIES · USA
Diageo plc produces, markets and sells alcoholic beverages. The company is headquartered in London, the United Kingdom.
Visit Website →Compare with Other BEVERAGES - WINERIES & DISTILLERIES Stocks
Want to dig deeper into these stocks?