Brown-Forman Corporation (BF-A)vsProcter & Gamble Company (PG)
BF-A
Brown-Forman Corporation
$26.28
+3.46%
CONSUMER DEFENSIVE · Cap: $13.26B
PG
Procter & Gamble Company
$146.46
+0.43%
CONSUMER DEFENSIVE · Cap: $342.51B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 2118% more annual revenue ($86.72B vs $3.91B). BF-A leads profitability with a 20.6% profit margin vs 19.2%. PG appears more attractively valued with a PEG of 4.08. PG earns a higher WallStSmart Score of 61/100 (C+).
BF-A
Buy56
out of 100
Grade: C
PG
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+15.0%
Fair Value
$35.98
Current Price
$26.28
$9.70 discount
Margin of Safety
-37.3%
Fair Value
$107.17
Current Price
$146.46
$39.29 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Strong operational efficiency at 31.9%
Every $100 of equity generates 20 in profit
Keeps 21 of every $100 in revenue as profit
Attractively priced relative to earnings
Reasonable price relative to book value
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
2.0% revenue growth
1.3% earnings growth
Weak financial health signals
Expensive relative to growth rate
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : BF-A
The strongest argument for BF-A centers on Operating Margin, Return on Equity, Profit Margin. Profitability is solid with margins at 20.6% and operating margin at 31.9%.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : BF-A
The primary concerns for BF-A are Revenue Growth, EPS Growth, Piotroski F-Score.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
BF-A profiles as a value stock while PG is a mature play — different risk/reward profiles.
BF-A carries more volatility with a beta of 0.42 — expect wider price swings.
PG is growing revenue faster at 7.4% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (61/100 vs 56/100), backed by strong 19.2% margins. BF-A offers better value entry with a 15.0% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Brown-Forman Corporation
CONSUMER DEFENSIVE · BEVERAGES - WINERIES & DISTILLERIES · USA
The Brown Forman Corporation is one of the largest American-owned companies in the spirits and wine business. Based in Louisville, Kentucky, it manufactures several well known brands throughout the world, including Jack Daniel's, Early Times, Old Forester, Woodford Reserve, GlenDronach, BenRiach, Glenglassaugh, Finlandia, Herradura, Korbel, and Chambord.
Visit Website →Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
Visit Website →Compare with Other BEVERAGES - WINERIES & DISTILLERIES Stocks
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