WallStSmart

Salesforce.com Inc (CRM)vsRekor Systems Inc (REKR)

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Smart Verdict

WallStSmart Research — data-driven comparison

Salesforce.com Inc generates 88097% more annual revenue ($43.94B vs $49.82M). CRM leads profitability with a 22.0% profit margin vs -43.8%. CRM earns a higher WallStSmart Score of 75/100 (B+).

CRM

Strong Buy

75

out of 100

Grade: B+

Growth: 7.3Profit: 8.0Value: 8.0Quality: 4.5
Piotroski: 5/9Altman Z: 1.50

REKR

Avoid

32

out of 100

Grade: F

Growth: 6.0Profit: 2.0Value: 6.7Quality: 4.0
Piotroski: 5/9Altman Z: -4.71
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

CRMUndervalued (+70.0%)

Margin of Safety

+70.0%

Fair Value

$711.63

Current Price

$218.01

$493.62 discount

UndervaluedFair: $711.63Overvalued
REKRUndervalued (+88.8%)

Margin of Safety

+88.8%

Fair Value

$7.75

Current Price

$0.32

$7.43 discount

UndervaluedFair: $7.75Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

CRM6 strengths · Avg: 8.8/10
EPS GrowthGrowth
118.9%10/10

Earnings expanding 118.9% YoY

Market CapQuality
$188.61B9/10

Large-cap with strong market position

Return on EquityProfitability
25.2%9/10

Every $100 of equity generates 25 in profit

Profit MarginProfitability
22.0%9/10

Keeps 22 of every $100 in revenue as profit

PEG RatioValuation
0.828/10

Growing faster than its price suggests

Operating MarginProfitability
21.4%8/10

Strong operational efficiency at 21.4%

REKR1 strengths · Avg: 10.0/10
Price/BookValuation
1.3x10/10

Reasonable price relative to book value

Areas to Watch

CRM2 concerns · Avg: 3.5/10
Altman Z-ScoreHealth
1.504/10

Distress zone — elevated risk

Debt/EquityHealth
1.093/10

Elevated debt levels

REKR4 concerns · Avg: 3.3/10
Revenue GrowthGrowth
2.5%4/10

2.5% revenue growth

EPS GrowthGrowth
0.0%4/10

0.0% earnings growth

Market CapQuality
$49.33M3/10

Smaller company, higher risk/reward

Return on EquityProfitability
-86.9%2/10

ROE of -86.9% — below average capital efficiency

Comparative Analysis Report

WallStSmart Research

Bull Case : CRM

The strongest argument for CRM centers on EPS Growth, Market Cap, Return on Equity. Profitability is solid with margins at 22.0% and operating margin at 21.4%. Revenue growth of 10.8% demonstrates continued momentum.

Bull Case : REKR

The strongest argument for REKR centers on Price/Book.

Bear Case : CRM

The primary concerns for CRM are Altman Z-Score, Debt/Equity.

Bear Case : REKR

The primary concerns for REKR are Revenue Growth, EPS Growth, Market Cap.

Key Dynamics to Monitor

CRM profiles as a mature stock while REKR is a turnaround play — different risk/reward profiles.

REKR carries more volatility with a beta of 1.77 — expect wider price swings.

CRM is growing revenue faster at 10.8% — sustainability is the question.

CRM generates stronger free cash flow (1.1B), providing more financial flexibility.

Bottom Line

CRM scores higher overall (75/100 vs 32/100), backed by strong 22.0% margins and 10.8% revenue growth. REKR offers better value entry with a 88.8% margin of safety. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Salesforce.com Inc

TECHNOLOGY · SOFTWARE - APPLICATION · USA

Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) service and also provides a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

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Rekor Systems Inc

TECHNOLOGY · SOFTWARE - APPLICATION · USA

Rekor Systems, Inc. provides artificial intelligence-based vehicle identification and management systems in the United States, Canada, and internationally. The company is headquartered in Columbia, Maryland.

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