ServiceNow Inc (NOW)vsRekor Systems Inc (REKR)
NOW
ServiceNow Inc
$102.76
-2.04%
TECHNOLOGY · Cap: $109.11B
REKR
Rekor Systems Inc
$0.32
-2.02%
TECHNOLOGY · Cap: $49.33M
Smart Verdict
WallStSmart Research — data-driven comparison
ServiceNow Inc generates 30875% more annual revenue ($15.43B vs $49.82M). NOW leads profitability with a 9.4% profit margin vs -43.8%. NOW earns a higher WallStSmart Score of 55/100 (C-).
NOW
Buy55
out of 100
Grade: C-
REKR
Avoid32
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+84.1%
Fair Value
$641.35
Current Price
$102.76
$538.59 discount
Margin of Safety
+88.8%
Fair Value
$7.75
Current Price
$0.32
$7.43 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Large-cap with strong market position
Growing faster than its price suggests
Revenue surging 20.5% year-over-year
Reasonable price relative to book value
Areas to Watch
Trading at 8.1x book value
Distress zone — elevated risk
Weak financial health signals
Premium valuation, high expectations priced in
2.5% revenue growth
0.0% earnings growth
Smaller company, higher risk/reward
ROE of -86.9% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : NOW
The strongest argument for NOW centers on Market Cap, PEG Ratio, Revenue Growth. Revenue growth of 20.5% demonstrates continued momentum. PEG of 0.76 suggests the stock is reasonably priced for its growth.
Bull Case : REKR
The strongest argument for REKR centers on Price/Book.
Bear Case : NOW
The primary concerns for NOW are Price/Book, Altman Z-Score, Piotroski F-Score. A P/E of 75.6x leaves little room for execution misses.
Bear Case : REKR
The primary concerns for REKR are Revenue Growth, EPS Growth, Market Cap.
Key Dynamics to Monitor
NOW profiles as a growth stock while REKR is a turnaround play — different risk/reward profiles.
REKR carries more volatility with a beta of 1.77 — expect wider price swings.
NOW is growing revenue faster at 20.5% — sustainability is the question.
NOW generates stronger free cash flow (748M), providing more financial flexibility.
Bottom Line
NOW scores higher overall (55/100 vs 32/100) and 20.5% revenue growth. REKR offers better value entry with a 88.8% margin of safety. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
ServiceNow Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
ServiceNow is an American software company based in Santa Clara, California that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.
Rekor Systems Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Rekor Systems, Inc. provides artificial intelligence-based vehicle identification and management systems in the United States, Canada, and internationally. The company is headquartered in Columbia, Maryland.
Visit Website →Compare with Other SOFTWARE - APPLICATION Stocks
Want to dig deeper into these stocks?