Colgate-Palmolive Company (CL)vsThe J. M. Smucker Company (SJM)
CL
Colgate-Palmolive Company
$85.36
+1.03%
CONSUMER DEFENSIVE · Cap: $67.91B
SJM
The J. M. Smucker Company
$96.80
-1.27%
CONSUMER DEFENSIVE · Cap: $10.32B
Smart Verdict
WallStSmart Research — data-driven comparison
Colgate-Palmolive Company generates 128% more annual revenue ($20.38B vs $8.93B). CL leads profitability with a 10.5% profit margin vs -14.1%. CL appears more attractively valued with a PEG of 1.50. CL earns a higher WallStSmart Score of 62/100 (C+).
CL
Buy62
out of 100
Grade: C+
SJM
Buy50
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+17.8%
Fair Value
$102.75
Current Price
$85.36
$17.39 discount
Margin of Safety
+24.9%
Fair Value
$147.98
Current Price
$96.80
$51.18 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 50 in profit
Large-cap with strong market position
Strong operational efficiency at 20.4%
Generating 1.3B in free cash flow
Reasonable price relative to book value
Areas to Watch
Premium valuation, high expectations priced in
1.1% earnings growth
Weak financial health signals
Trading at 1219.4x book value
Expensive relative to growth rate
ROE of -20.7% — below average capital efficiency
Earnings declined 2.6%
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : CL
The strongest argument for CL centers on Return on Equity, Market Cap, Operating Margin.
Bull Case : SJM
The strongest argument for SJM centers on Price/Book.
Bear Case : CL
The primary concerns for CL are P/E Ratio, EPS Growth, Piotroski F-Score. Debt-to-equity of 147.93 is elevated, increasing financial risk.
Bear Case : SJM
The primary concerns for SJM are PEG Ratio, Return on Equity, EPS Growth.
Key Dynamics to Monitor
CL profiles as a value stock while SJM is a turnaround play — different risk/reward profiles.
CL carries more volatility with a beta of 0.33 — expect wider price swings.
SJM is growing revenue faster at 7.0% — sustainability is the question.
CL generates stronger free cash flow (1.3B), providing more financial flexibility.
Bottom Line
CL scores higher overall (62/100 vs 50/100). SJM offers better value entry with a 24.9% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Colgate-Palmolive Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.
Visit Website →The J. M. Smucker Company
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The J. M. Smucker Company, also known as Smucker and Smucker's, is an American manufacturer of jam, peanut butter, jelly, fruit syrups, beverages, shortening, ice cream toppings, and other products in North America. Smucker's headquarters are located in Orrville, Ohio.
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