Colgate-Palmolive Company (CL)vsDollar General Corporation (DG)
CL
Colgate-Palmolive Company
$88.58
+1.27%
CONSUMER DEFENSIVE · Cap: $70.63B
DG
Dollar General Corporation
$103.70
+0.17%
CONSUMER DEFENSIVE · Cap: $25.32B
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 107% more annual revenue ($43.08B vs $20.80B). CL leads profitability with a 10.0% profit margin vs 3.6%. CL appears more attractively valued with a PEG of 1.58. DG earns a higher WallStSmart Score of 59/100 (C).
CL
Buy58
out of 100
Grade: C
DG
Buy59
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+10.1%
Fair Value
$98.54
Current Price
$88.58
$9.96 discount
Margin of Safety
+13.5%
Fair Value
$170.04
Current Price
$103.70
$66.34 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 36 in profit
Safe zone — low bankruptcy risk
Large-cap with strong market position
Strong operational efficiency at 20.9%
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Trading at 492.1x book value
Earnings declined 5.9%
Expensive relative to growth rate
3.4% revenue growth
3.6% margin — thin
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : CL
The strongest argument for CL centers on Return on Equity, Altman Z-Score, Market Cap.
Bull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book.
Bear Case : CL
The primary concerns for CL are PEG Ratio, P/E Ratio, Price/Book. Debt-to-equity of 54.99 is elevated, increasing financial risk.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 1.79 is elevated, increasing financial risk. Thin 3.6% margins leave little buffer for downturns.
Key Dynamics to Monitor
CL carries more volatility with a beta of 0.30 — expect wider price swings.
CL is growing revenue faster at 8.4% — sustainability is the question.
CL generates stronger free cash flow (609M), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
DG scores higher overall (59/100 vs 58/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Colgate-Palmolive Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.
Visit Website →Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Compare with Other HOUSEHOLD & PERSONAL PRODUCTS Stocks
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