Dollar General Corporation (DG)vsKenvue Inc. (KVUE)
DG
Dollar General Corporation
$124.58
+1.29%
CONSUMER DEFENSIVE · Cap: $29.39B
KVUE
Kenvue Inc.
$17.78
-0.06%
CONSUMER DEFENSIVE · Cap: $36.40B
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 183% more annual revenue ($43.64B vs $15.41B). KVUE leads profitability with a 10.8% profit margin vs 3.9%. KVUE appears more attractively valued with a PEG of 1.49. DG earns a higher WallStSmart Score of 63/100 (C+).
DG
Buy63
out of 100
Grade: C+
KVUE
Buy60
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.5%
Fair Value
$170.18
Current Price
$124.58
$45.60 discount
Margin of Safety
-86.5%
Fair Value
$9.94
Current Price
$17.78
$7.84 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 33.3% YoY
No standout strengths identified
Areas to Watch
Expensive relative to growth rate
3.9% margin — thin
Elevated debt levels
3.0% revenue growth
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book, EPS Growth.
Bull Case : KVUE
PEG of 1.49 suggests the stock is reasonably priced for its growth.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Profit Margin, Debt/Equity. Debt-to-equity of 1.68 is elevated, increasing financial risk. Thin 3.9% margins leave little buffer for downturns.
Bear Case : KVUE
The primary concerns for KVUE are Revenue Growth, Altman Z-Score.
Key Dynamics to Monitor
KVUE carries more volatility with a beta of 0.43 — expect wider price swings.
DG is growing revenue faster at 5.2% — sustainability is the question.
KVUE generates stronger free cash flow (549M), providing more financial flexibility.
Monitor DISCOUNT STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
DG scores higher overall (63/100 vs 60/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Kenvue Inc.
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Kenvue Inc. is a consumer health company globally.
Visit Website →Compare with Other DISCOUNT STORES Stocks
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