Celsius Holdings Inc (CELH)vsPepsiCo Inc (PEP)
CELH
Celsius Holdings Inc
$29.98
+2.57%
CONSUMER DEFENSIVE · Cap: $7.08B
PEP
PepsiCo Inc
$137.27
+3.75%
CONSUMER DEFENSIVE · Cap: $187.16B
Smart Verdict
WallStSmart Research — data-driven comparison
PepsiCo Inc generates 3124% more annual revenue ($98.24B vs $3.05B). PEP leads profitability with a 11.1% profit margin vs 4.2%. CELH appears more attractively valued with a PEG of 0.26. PEP earns a higher WallStSmart Score of 67/100 (B-).
CELH
Hold50
out of 100
Grade: D+
PEP
Strong Buy67
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+83.4%
Fair Value
$169.99
Current Price
$29.98
$140.01 discount
Margin of Safety
+3.0%
Fair Value
$141.64
Current Price
$137.27
$4.37 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Conservative balance sheet, low leverage
Every $100 of equity generates 49 in profit
Large-cap with strong market position
Attractively priced relative to earnings
Generating 4.7B in free cash flow
Areas to Watch
Distress zone — elevated risk
4.2% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
Trading at 8.4x book value
Weak financial health signals
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : CELH
The strongest argument for CELH centers on PEG Ratio, Debt/Equity. Revenue growth of 10.6% demonstrates continued momentum. PEG of 0.26 suggests the stock is reasonably priced for its growth.
Bull Case : PEP
The strongest argument for PEP centers on Return on Equity, Market Cap, P/E Ratio. PEG of 1.47 suggests the stock is reasonably priced for its growth.
Bear Case : CELH
The primary concerns for CELH are Altman Z-Score, Profit Margin, Piotroski F-Score. A P/E of 121.7x leaves little room for execution misses. Thin 4.2% margins leave little buffer for downturns.
Bear Case : PEP
The primary concerns for PEP are Price/Book, Piotroski F-Score, Debt/Equity. Debt-to-equity of 2.33 is elevated, increasing financial risk.
Key Dynamics to Monitor
CELH carries more volatility with a beta of 1.00 — expect wider price swings.
CELH is growing revenue faster at 10.6% — sustainability is the question.
PEP generates stronger free cash flow (4.7B), providing more financial flexibility.
Monitor BEVERAGES - NON-ALCOHOLIC industry trends, competitive dynamics, and regulatory changes.
Bottom Line
PEP scores higher overall (67/100 vs 50/100). CELH offers better value entry with a 83.4% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Celsius Holdings Inc
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
Celsius Holdings, Inc. develops, markets, distributes, and sells calorie-burning functional fitness drinks in the United States and internationally. The company is headquartered in Boca Raton, Florida.
Visit Website →PepsiCo Inc
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
PepsiCo, Inc. is an American based multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.
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