WallStSmart

Cardlytics Inc (CDLX)vsTrade Desk Inc (TTD)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Trade Desk Inc generates 1306% more annual revenue ($2.97B vs $211.16M). TTD leads profitability with a 14.6% profit margin vs -44.8%. TTD earns a higher WallStSmart Score of 56/100 (C).

CDLX

Avoid

27

out of 100

Grade: F

Growth: 2.0Profit: 2.0Value: 5.0Quality: 6.5
Piotroski: 5/9Altman Z: -6.89

TTD

Buy

56

out of 100

Grade: C

Growth: 6.0Profit: 6.5Value: 6.3Quality: 6.5
Piotroski: 4/9Altman Z: 1.48

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

CDLX1 strengths · Avg: 10.0/10
Debt/EquityHealth
-52.4710/10

Conservative balance sheet, low leverage

TTD2 strengths · Avg: 8.5/10
Debt/EquityHealth
0.179/10

Conservative balance sheet, low leverage

PEG RatioValuation
0.928/10

Growing faster than its price suggests

Areas to Watch

CDLX4 concerns · Avg: 2.3/10
Market CapQuality
$36.41M3/10

Smaller company, higher risk/reward

Return on EquityProfitability
-356.0%2/10

ROE of -356.0% — below average capital efficiency

Revenue GrowthGrowth
-44.6%2/10

Revenue declined 44.6%

EPS GrowthGrowth
-56.7%2/10

Earnings declined 56.7%

TTD2 concerns · Avg: 2.0/10
EPS GrowthGrowth
-20.0%2/10

Earnings declined 20.0%

Altman Z-ScoreHealth
1.482/10

Distress zone — elevated risk

Comparative Analysis Report

WallStSmart Research

Bull Case : CDLX

The strongest argument for CDLX centers on Debt/Equity.

Bull Case : TTD

The strongest argument for TTD centers on Debt/Equity, PEG Ratio. Revenue growth of 11.8% demonstrates continued momentum. PEG of 0.92 suggests the stock is reasonably priced for its growth.

Bear Case : CDLX

The primary concerns for CDLX are Market Cap, Return on Equity, Revenue Growth.

Bear Case : TTD

The primary concerns for TTD are EPS Growth, Altman Z-Score.

Key Dynamics to Monitor

CDLX profiles as a turnaround stock while TTD is a value play — different risk/reward profiles.

TTD carries more volatility with a beta of 1.02 — expect wider price swings.

TTD is growing revenue faster at 11.8% — sustainability is the question.

TTD generates stronger free cash flow (279M), providing more financial flexibility.

Bottom Line

TTD scores higher overall (56/100 vs 27/100) and 11.8% revenue growth. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Cardlytics Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

Cardlytics, Inc. operates an advertising platform within financial institutions' digital channels including online, mobile, email, and various real-time notifications in the United States and the United Kingdom. The company is headquartered in Atlanta, Georgia.

Trade Desk Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

Trade Desk, Inc. is a technology company in the United States and internationally. The company is headquartered in Ventura, California.

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