WallStSmart

Citigroup Inc. (C)vsMerchants Bancorp (MBIN)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Citigroup Inc. generates 13868% more annual revenue ($78.73B vs $563.69M). MBIN leads profitability with a 38.8% profit margin vs 20.4%. MBIN trades at a lower P/E of 13.1x. C earns a higher WallStSmart Score of 82/100 (A-).

C

Exceptional Buy

82

out of 100

Grade: A-

Growth: 8.7Profit: 6.5Value: 7.0Quality: 5.0

MBIN

Buy

51

out of 100

Grade: C-

Growth: 4.7Profit: 7.5Value: 6.0Quality: 4.0
Piotroski: 2/9Altman Z: 0.58

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

C6 strengths · Avg: 9.5/10
Market CapQuality
$223.88B10/10

Mega-cap, among the largest globally

Price/BookValuation
1.1x10/10

Reasonable price relative to book value

Operating MarginProfitability
34.1%10/10

Strong operational efficiency at 34.1%

EPS GrowthGrowth
56.1%10/10

Earnings expanding 56.1% YoY

Profit MarginProfitability
20.4%9/10

Keeps 20 of every $100 in revenue as profit

PEG RatioValuation
0.718/10

Growing faster than its price suggests

MBIN4 strengths · Avg: 9.5/10
Price/BookValuation
1.2x10/10

Reasonable price relative to book value

Profit MarginProfitability
38.8%10/10

Keeps 39 of every $100 in revenue as profit

Operating MarginProfitability
52.0%10/10

Strong operational efficiency at 52.0%

P/E RatioValuation
13.1x8/10

Attractively priced relative to earnings

Areas to Watch

C1 concerns · Avg: 3.0/10
Return on EquityProfitability
7.7%3/10

ROE of 7.7% — below average capital efficiency

MBIN4 concerns · Avg: 2.5/10
Debt/EquityHealth
1.683/10

Elevated debt levels

Piotroski F-ScoreQuality
2/93/10

Weak financial health signals

Revenue GrowthGrowth
-17.6%2/10

Revenue declined 17.6%

EPS GrowthGrowth
-30.6%2/10

Earnings declined 30.6%

Comparative Analysis Report

WallStSmart Research

Bull Case : C

The strongest argument for C centers on Market Cap, Price/Book, Operating Margin. Profitability is solid with margins at 20.4% and operating margin at 34.1%. Revenue growth of 16.9% demonstrates continued momentum.

Bull Case : MBIN

The strongest argument for MBIN centers on Price/Book, Profit Margin, Operating Margin. Profitability is solid with margins at 38.8% and operating margin at 52.0%.

Bear Case : C

The primary concerns for C are Return on Equity.

Bear Case : MBIN

The primary concerns for MBIN are Debt/Equity, Piotroski F-Score, Revenue Growth. Debt-to-equity of 1.68 is elevated, increasing financial risk.

Key Dynamics to Monitor

C profiles as a growth stock while MBIN is a declining play — different risk/reward profiles.

MBIN carries more volatility with a beta of 1.16 — expect wider price swings.

C is growing revenue faster at 16.9% — sustainability is the question.

C generates stronger free cash flow (2.0B), providing more financial flexibility.

Bottom Line

C scores higher overall (82/100 vs 51/100), backed by strong 20.4% margins and 16.9% revenue growth. Both earn "Exceptional Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Citigroup Inc.

FINANCIAL SERVICES · BANKS - DIVERSIFIED · USA

Citigroup Inc. is an American multinational investment bank and financial services corporation headquartered in New York City. The company was formed by the merger of banking giant Citicorp and financial conglomerate Travelers Group in 1998; Travelers was subsequently spun off from the company in 2002. Citigroup owns Citicorp, the holding company for Citibank, as well as several international subsidiaries. Citigroup is incorporated in Delaware.

Merchants Bancorp

FINANCIAL SERVICES · BANKS - REGIONAL · USA

Merchants Bancorp is the diversified bank holding company in the United States. The company is headquartered in Carmel, Indiana.

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