Betterware de México, S.A.P.I. de C.V. (BWMX)vsUlta Beauty Inc (ULTA)
BWMX
Betterware de México, S.A.P.I. de C.V.
$15.54
+0.78%
CONSUMER CYCLICAL · Cap: $574.30M
ULTA
Ulta Beauty Inc
$546.78
+2.08%
CONSUMER CYCLICAL · Cap: $23.48B
Smart Verdict
WallStSmart Research — data-driven comparison
Betterware de México, S.A.P.I. de C.V. generates 15% more annual revenue ($14.85B vs $12.96B). ULTA leads profitability with a 9.3% profit margin vs 8.5%. BWMX trades at a lower P/E of 5.9x. ULTA earns a higher WallStSmart Score of 61/100 (C+).
BWMX
Buy55
out of 100
Grade: C-
ULTA
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+18.8%
Fair Value
$22.68
Current Price
$15.54
$7.14 discount
Margin of Safety
-20.8%
Fair Value
$565.46
Current Price
$546.78
$18.68 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Every $100 of equity generates 50 in profit
16.8% revenue growth
Every $100 of equity generates 46 in profit
Safe zone — low bankruptcy risk
Areas to Watch
Smaller company, higher risk/reward
Negative free cash flow — burning cash
Elevated debt levels
Expensive relative to growth rate
Trading at 8.6x book value
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : BWMX
The strongest argument for BWMX centers on P/E Ratio, Return on Equity, Revenue Growth. Revenue growth of 16.8% demonstrates continued momentum.
Bull Case : ULTA
The strongest argument for ULTA centers on Return on Equity, Altman Z-Score.
Bear Case : BWMX
The primary concerns for BWMX are Market Cap, Free Cash Flow, Debt/Equity. Debt-to-equity of 3.41 is elevated, increasing financial risk.
Bear Case : ULTA
The primary concerns for ULTA are PEG Ratio, Price/Book, Piotroski F-Score.
Key Dynamics to Monitor
BWMX profiles as a growth stock while ULTA is a value play — different risk/reward profiles.
BWMX carries more volatility with a beta of 1.04 — expect wider price swings.
BWMX is growing revenue faster at 16.8% — sustainability is the question.
ULTA generates stronger free cash flow (38M), providing more financial flexibility.
Bottom Line
ULTA scores higher overall (61/100 vs 55/100). BWMX offers better value entry with a 18.8% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Betterware de México, S.A.P.I. de C.V.
CONSUMER CYCLICAL · SPECIALTY RETAIL · USA
Betterware de México, SAB de CV is a direct consumer company in Mexico. The company is headquartered in Zapopan, Mexico.
Ulta Beauty Inc
CONSUMER CYCLICAL · SPECIALTY RETAIL · USA
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc., is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men's and women's fragrances, nail products, bath and body products, beauty tools and haircare products.
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