Burlington Stores Inc (BURL)vsJ.Jill Inc (JILL)
BURL
Burlington Stores Inc
$234.02
-0.42%
CONSUMER CYCLICAL · Cap: $16.50B
JILL
J.Jill Inc
$22.85
+0.18%
CONSUMER CYCLICAL · Cap: $335.90M
Smart Verdict
WallStSmart Research — data-driven comparison
Burlington Stores Inc generates 1976% more annual revenue ($12.21B vs $588.19M). BURL leads profitability with a 5.8% profit margin vs 4.6%. JILL appears more attractively valued with a PEG of 0.63. JILL earns a higher WallStSmart Score of 66/100 (B-).
BURL
Buy63
out of 100
Grade: C+
JILL
Strong Buy66
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-24.0%
Fair Value
$246.69
Current Price
$234.02
$12.67 premium
Margin of Safety
-54.4%
Fair Value
$10.53
Current Price
$22.85
$12.32 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 36 in profit
Earnings expanding 95.9% YoY
Earnings expanding 61.0% YoY
Every $100 of equity generates 23 in profit
Growing faster than its price suggests
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
Grey zone — moderate risk
5.8% margin — thin
Expensive relative to growth rate
Negative free cash flow — burning cash
0.5% revenue growth
Distress zone — elevated risk
Smaller company, higher risk/reward
4.6% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : BURL
The strongest argument for BURL centers on Return on Equity, EPS Growth. Revenue growth of 11.0% demonstrates continued momentum.
Bull Case : JILL
The strongest argument for JILL centers on EPS Growth, Return on Equity, PEG Ratio. PEG of 0.63 suggests the stock is reasonably priced for its growth.
Bear Case : BURL
The primary concerns for BURL are Altman Z-Score, Profit Margin, PEG Ratio. Debt-to-equity of 2.95 is elevated, increasing financial risk.
Bear Case : JILL
The primary concerns for JILL are Revenue Growth, Altman Z-Score, Market Cap. Debt-to-equity of 1.57 is elevated, increasing financial risk. Thin 4.6% margins leave little buffer for downturns.
Key Dynamics to Monitor
BURL carries more volatility with a beta of 1.43 — expect wider price swings.
BURL is growing revenue faster at 11.0% — sustainability is the question.
JILL generates stronger free cash flow (44M), providing more financial flexibility.
Monitor APPAREL RETAIL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
JILL scores higher overall (66/100 vs 63/100). Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Burlington Stores Inc
CONSUMER CYCLICAL · APPAREL RETAIL · USA
Burlington Stores, Inc. is a branded apparel retailer in the United States. The company is headquartered in Burlington, New Jersey.
J.Jill Inc
CONSUMER CYCLICAL · APPAREL RETAIL · USA
J.Jill, Inc. is an omnichannel womenswear retailer under the J.Jill brand in the United States. The company is headquartered in Quincy, Massachusetts.
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