Amazon.com Inc (AMZN)vsBrightstar Lottery PLC (BRSL)
AMZN
Amazon.com Inc
$265.06
+0.77%
CONSUMER CYCLICAL · Cap: $2.85T
BRSL
Brightstar Lottery PLC
$12.94
+0.31%
CONSUMER CYCLICAL · Cap: $2.39B
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 28451% more annual revenue ($716.92B vs $2.51B). AMZN leads profitability with a 10.8% profit margin vs 5.8%. AMZN earns a higher WallStSmart Score of 59/100 (C).
AMZN
Buy59
out of 100
Grade: C
BRSL
Hold47
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-66.2%
Fair Value
$159.49
Current Price
$265.06
$105.57 premium
Margin of Safety
+24.2%
Fair Value
$18.78
Current Price
$12.94
$5.84 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Generating 14.9B in free cash flow
Every $100 of equity generates 22 in profit
Reasonable price relative to book value
Strong operational efficiency at 26.2%
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
2.6% revenue growth
ROE of 7.4% — below average capital efficiency
5.8% margin — thin
Earnings declined 70.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, Free Cash Flow, Return on Equity. Revenue growth of 13.6% demonstrates continued momentum.
Bull Case : BRSL
The strongest argument for BRSL centers on Price/Book, Operating Margin.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : BRSL
The primary concerns for BRSL are Revenue Growth, Return on Equity, Profit Margin. Debt-to-equity of 4.94 is elevated, increasing financial risk.
Key Dynamics to Monitor
AMZN carries more volatility with a beta of 1.38 — expect wider price swings.
AMZN is growing revenue faster at 13.6% — sustainability is the question.
AMZN generates stronger free cash flow (14.9B), providing more financial flexibility.
Monitor INTERNET RETAIL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
AMZN scores higher overall (59/100 vs 47/100) and 13.6% revenue growth. BRSL offers better value entry with a 24.2% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Brightstar Lottery PLC
CONSUMER CYCLICAL · GAMBLING · USA
Brightstar Lottery PLC provides lottery solutions in the United States, Italy, rest of Europe, and internationally. The company is headquartered in London, the United Kingdom.
Visit Website →Compare with Other INTERNET RETAIL Stocks
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