Amazon.com Inc (AMZN)vsBrilliant Earth Group Inc (BRLT)
AMZN
Amazon.com Inc
$256.78
+1.94%
CONSUMER CYCLICAL · Cap: $2.77T
BRLT
Brilliant Earth Group Inc
$1.42
-5.33%
CONSUMER CYCLICAL · Cap: $144.63M
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 172550% more annual revenue ($775.68B vs $449.28M). AMZN leads profitability with a 17.4% profit margin vs -1.0%. AMZN earns a higher WallStSmart Score of 72/100 (B).
AMZN
Strong Buy72
out of 100
Grade: B
BRLT
Hold38
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-59.1%
Fair Value
$161.40
Current Price
$256.78
$95.38 premium
Intrinsic value data unavailable for BRLT.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 242.3% YoY
Every $100 of equity generates 25 in profit
19.6% revenue growth
Reasonable price relative to book value
Earnings expanding 23.8% YoY
Areas to Watch
Weak financial health signals
Negative free cash flow — burning cash
Smaller company, higher risk/reward
Operating margin of 0.4%
ROE of -41.0% — below average capital efficiency
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Profitability is solid with margins at 17.4% and operating margin at 13.7%. Revenue growth of 19.6% demonstrates continued momentum.
Bull Case : BRLT
The strongest argument for BRLT centers on Price/Book, EPS Growth.
Bear Case : AMZN
The primary concerns for AMZN are Piotroski F-Score, Free Cash Flow.
Bear Case : BRLT
The primary concerns for BRLT are Market Cap, Operating Margin, Return on Equity. Debt-to-equity of 3.45 is elevated, increasing financial risk.
Key Dynamics to Monitor
AMZN profiles as a growth stock while BRLT is a turnaround play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.44 — expect wider price swings.
AMZN is growing revenue faster at 19.6% — sustainability is the question.
BRLT generates stronger free cash flow (17M), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (72/100 vs 38/100), backed by strong 17.4% margins and 19.6% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Brilliant Earth Group Inc
CONSUMER CYCLICAL · LUXURY GOODS · USA
Brilliant Earth Group Inc. (BRLT) is a leading online retailer that specializes in ethically sourced fine jewelry, with a particular focus on lab-created diamonds and sustainable gemstones. Capitalizing on the demand for responsible luxury, the company offers innovative and customizable products while adhering to a strong commitment to transparency and environmental stewardship. As the market for sustainable luxury continues to expand, Brilliant Earth's socially conscious initiatives and robust digital platform uniquely position it as an attractive investment opportunity for institutional investors seeking to engage with the evolving consumer landscape in the jewelry sector.
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