Amazon.com Inc (AMZN)vsBrilliant Earth Group Inc (BRLT)
AMZN
Amazon.com Inc
$246.03
-1.23%
CONSUMER CYCLICAL · Cap: $2.76T
BRLT
Brilliant Earth Group Inc
$1.19
-2.46%
CONSUMER CYCLICAL · Cap: $125.49M
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 167531% more annual revenue ($742.78B vs $443.10M). AMZN leads profitability with a 12.2% profit margin vs -1.1%. AMZN earns a higher WallStSmart Score of 65/100 (C+).
AMZN
Buy65
out of 100
Grade: C+
BRLT
Hold40
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-60.4%
Fair Value
$152.91
Current Price
$246.03
$93.12 premium
Intrinsic value data unavailable for BRLT.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Earnings expanding 74.8% YoY
Every $100 of equity generates 21 in profit
16.6% revenue growth
Reasonable price relative to book value
Earnings expanding 23.8% YoY
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Weak financial health signals
Negative free cash flow — burning cash
Smaller company, higher risk/reward
Weak financial health signals
ROE of -41.0% — below average capital efficiency
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Revenue growth of 16.6% demonstrates continued momentum.
Bull Case : BRLT
The strongest argument for BRLT centers on Price/Book, EPS Growth.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : BRLT
The primary concerns for BRLT are Market Cap, Piotroski F-Score, Return on Equity. Debt-to-equity of 3.38 is elevated, increasing financial risk.
Key Dynamics to Monitor
AMZN profiles as a growth stock while BRLT is a turnaround play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.47 — expect wider price swings.
AMZN is growing revenue faster at 16.6% — sustainability is the question.
BRLT generates stronger free cash flow (-19M), providing more financial flexibility.
Bottom Line
AMZN scores higher overall (65/100 vs 40/100) and 16.6% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Brilliant Earth Group Inc
CONSUMER CYCLICAL · LUXURY GOODS · USA
Brilliant Earth Group Inc. (BRLT) is a leading online retailer renowned for its commitment to ethically sourced fine jewelry, prominently featuring lab-created diamonds and sustainable gemstones. The company capitalizes on the growing consumer preference for responsible luxury by offering innovative, customizable products while maintaining a strong emphasis on transparency and environmental stewardship. Positioned within the expanding sustainable luxury market, Brilliant Earth's dedication to socially conscious practices and its robust digital platform create an attractive investment opportunity for institutional investors seeking to align with progressive consumer trends in the jewelry sector.
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