Apple Inc (AAPL)vsComscore Inc (SCOR)
AAPL
Apple Inc
$307.34
-1.52%
TECHNOLOGY · Cap: $4.63T
SCOR
Comscore Inc
$7.89
-0.50%
TECHNOLOGY · Cap: $119.39M
Smart Verdict
WallStSmart Research — data-driven comparison
Apple Inc generates 126325% more annual revenue ($451.44B vs $357.08M). AAPL leads profitability with a 27.2% profit margin vs -3.4%. SCOR appears more attractively valued with a PEG of 1.49. AAPL earns a higher WallStSmart Score of 67/100 (B-).
AAPL
Strong Buy67
out of 100
Grade: B-
SCOR
Hold39
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for AAPL.
Margin of Safety
+14.7%
Fair Value
$8.28
Current Price
$7.89
$0.39 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 115 in profit
Strong operational efficiency at 32.3%
Generating 26.7B in free cash flow
Keeps 27 of every $100 in revenue as profit
16.6% revenue growth
Attractively priced relative to earnings
Reasonable price relative to book value
Conservative balance sheet, low leverage
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Trading at 42.3x book value
0.0% earnings growth
Smaller company, higher risk/reward
ROE of -6.3% — below average capital efficiency
Revenue declined 0.5%
Comparative Analysis Report
WallStSmart ResearchBull Case : AAPL
The strongest argument for AAPL centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.2% and operating margin at 32.3%. Revenue growth of 16.6% demonstrates continued momentum.
Bull Case : SCOR
The strongest argument for SCOR centers on P/E Ratio, Price/Book, Debt/Equity. PEG of 1.49 suggests the stock is reasonably priced for its growth.
Bear Case : AAPL
The primary concerns for AAPL are PEG Ratio, P/E Ratio, Price/Book.
Bear Case : SCOR
The primary concerns for SCOR are EPS Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
AAPL profiles as a growth stock while SCOR is a turnaround play — different risk/reward profiles.
SCOR carries more volatility with a beta of 1.07 — expect wider price swings.
AAPL is growing revenue faster at 16.6% — sustainability is the question.
AAPL generates stronger free cash flow (26.7B), providing more financial flexibility.
Bottom Line
AAPL scores higher overall (67/100 vs 39/100), backed by strong 27.2% margins and 16.6% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Apple Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.
Visit Website →Comscore Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
comScore, Inc. is an information and analytics company that measures advertising, consumer behavior, and audiences on media platforms globally. The company is headquartered in Reston, Virginia.
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