Apple Inc (AAPL)vsRekor Systems Inc (REKR)
AAPL
Apple Inc
$271.35
+0.44%
TECHNOLOGY · Cap: $3.98T
REKR
Rekor Systems Inc
$0.79
-3.31%
TECHNOLOGY · Cap: $114.04M
Smart Verdict
WallStSmart Research — data-driven comparison
Apple Inc generates 899006% more annual revenue ($435.62B vs $48.45M). AAPL leads profitability with a 27.0% profit margin vs -64.9%. AAPL earns a higher WallStSmart Score of 65/100 (C+).
AAPL
Buy65
out of 100
Grade: C+
REKR
Avoid25
out of 100
Grade: F
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 152 in profit
Strong operational efficiency at 35.4%
Generating 51.6B in free cash flow
Keeps 27 of every $100 in revenue as profit
15.7% revenue growth
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Elevated debt levels
Trading at 45.2x book value
0.0% earnings growth
Smaller company, higher risk/reward
ROE of -81.7% — below average capital efficiency
Revenue declined 4.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : AAPL
The strongest argument for AAPL centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.0% and operating margin at 35.4%. Revenue growth of 15.7% demonstrates continued momentum.
Bull Case : REKR
The strongest argument for REKR centers on Price/Book.
Bear Case : AAPL
The primary concerns for AAPL are PEG Ratio, P/E Ratio, Debt/Equity.
Bear Case : REKR
The primary concerns for REKR are EPS Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
AAPL profiles as a growth stock while REKR is a turnaround play — different risk/reward profiles.
REKR carries more volatility with a beta of 2.01 — expect wider price swings.
AAPL is growing revenue faster at 15.7% — sustainability is the question.
AAPL generates stronger free cash flow (51.6B), providing more financial flexibility.
Bottom Line
AAPL scores higher overall (65/100 vs 25/100), backed by strong 27.0% margins and 15.7% revenue growth. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Apple Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.
Visit Website →Rekor Systems Inc
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Rekor Systems, Inc. provides artificial intelligence-based vehicle identification and management systems in the United States, Canada, and internationally. The company is headquartered in Columbia, Maryland.
Visit Website →Compare with Other CONSUMER ELECTRONICS Stocks
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