Apple Inc (AAPL)vsPriority Technology Holdings Inc (PRTH)
AAPL
Apple Inc
$271.35
+0.44%
TECHNOLOGY · Cap: $3.98T
PRTH
Priority Technology Holdings Inc
$5.18
+0.78%
TECHNOLOGY · Cap: $445.16M
Smart Verdict
WallStSmart Research — data-driven comparison
Apple Inc generates 45610% more annual revenue ($435.62B vs $953.01M). AAPL leads profitability with a 27.0% profit margin vs 5.8%. PRTH trades at a lower P/E of 8.0x. AAPL earns a higher WallStSmart Score of 65/100 (C+).
AAPL
Buy65
out of 100
Grade: C+
PRTH
Buy54
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for AAPL.
Margin of Safety
+89.9%
Fair Value
$53.62
Current Price
$5.18
$48.44 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 152 in profit
Strong operational efficiency at 35.4%
Generating 51.6B in free cash flow
Keeps 27 of every $100 in revenue as profit
15.7% revenue growth
Attractively priced relative to earnings
Every $100 of equity generates 56 in profit
Earnings expanding 385.7% YoY
Conservative balance sheet, low leverage
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Elevated debt levels
Trading at 45.2x book value
Smaller company, higher risk/reward
5.8% margin — thin
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : AAPL
The strongest argument for AAPL centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.0% and operating margin at 35.4%. Revenue growth of 15.7% demonstrates continued momentum.
Bull Case : PRTH
The strongest argument for PRTH centers on P/E Ratio, Return on Equity, EPS Growth.
Bear Case : AAPL
The primary concerns for AAPL are PEG Ratio, P/E Ratio, Debt/Equity.
Bear Case : PRTH
The primary concerns for PRTH are Market Cap, Profit Margin, Altman Z-Score.
Key Dynamics to Monitor
AAPL profiles as a growth stock while PRTH is a value play — different risk/reward profiles.
PRTH carries more volatility with a beta of 1.51 — expect wider price swings.
AAPL is growing revenue faster at 15.7% — sustainability is the question.
AAPL generates stronger free cash flow (51.6B), providing more financial flexibility.
Bottom Line
AAPL scores higher overall (65/100 vs 54/100), backed by strong 27.0% margins and 15.7% revenue growth. PRTH offers better value entry with a 89.9% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Apple Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.
Visit Website →Priority Technology Holdings Inc
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Priority Technology Holdings, Inc. offers merchant acquisition, integrated payment software, and merchant payment solutions in the United States. The company is headquartered in Alpharetta, Georgia.
Visit Website →Compare with Other CONSUMER ELECTRONICS Stocks
Want to dig deeper into these stocks?