Apple Inc. (AAPL)vsKeysight Technologies Inc (KEYS)
AAPL
Apple Inc.
$338.19
-1.41%
TECHNOLOGY · Cap: $4.79T
KEYS
Keysight Technologies Inc
$296.72
-2.77%
TECHNOLOGY · Cap: $56.07B
Smart Verdict
WallStSmart Research — data-driven comparison
Apple Inc. generates 7315% more annual revenue ($451.44B vs $6.09B). AAPL leads profitability with a 27.2% profit margin vs 17.3%. KEYS appears more attractively valued with a PEG of 1.12. KEYS earns a higher WallStSmart Score of 68/100 (B-).
AAPL
Strong Buy67
out of 100
Grade: B-
KEYS
Strong Buy68
out of 100
Grade: B-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 115 in profit
Strong operational efficiency at 32.3%
Generating 26.7B in free cash flow
Keeps 27 of every $100 in revenue as profit
16.6% revenue growth
Revenue surging 31.5% year-over-year
Large-cap with strong market position
Earnings expanding 35.6% YoY
Areas to Watch
Premium valuation, high expectations priced in
Expensive relative to growth rate
Trading at 46.6x book value
Trading at 8.0x book value
Weak financial health signals
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : AAPL
The strongest argument for AAPL centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.2% and operating margin at 32.3%. Revenue growth of 16.6% demonstrates continued momentum.
Bull Case : KEYS
The strongest argument for KEYS centers on Revenue Growth, Market Cap, EPS Growth. Profitability is solid with margins at 17.3% and operating margin at 18.8%. Revenue growth of 31.5% demonstrates continued momentum.
Bear Case : AAPL
The primary concerns for AAPL are P/E Ratio, PEG Ratio, Price/Book.
Bear Case : KEYS
The primary concerns for KEYS are Price/Book, Piotroski F-Score, P/E Ratio. A P/E of 50.5x leaves little room for execution misses.
Key Dynamics to Monitor
KEYS carries more volatility with a beta of 1.21 — expect wider price swings.
KEYS is growing revenue faster at 31.5% — sustainability is the question.
AAPL generates stronger free cash flow (26.7B), providing more financial flexibility.
Monitor CONSUMER ELECTRONICS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KEYS scores higher overall (68/100 vs 67/100), backed by strong 17.3% margins and 31.5% revenue growth. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Apple Inc.
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.
Visit Website →Keysight Technologies Inc
TECHNOLOGY · SCIENTIFIC & TECHNICAL INSTRUMENTS · USA
Keysight Technologies, or Keysight, is an American company that manufactures electronics test and measurement equipment and software.
Visit Website →Compare with Other CONSUMER ELECTRONICS Stocks
Want to dig deeper into these stocks?