WallStSmart
YETI

YETI Holdings Inc

NYSE: YETI · CONSUMER CYCLICAL · LEISURE

$38.53
-2.26% today

Updated 2026-04-29

Market cap
$2.92B
P/E ratio
18.98
P/S ratio
1.56x
EPS (TTM)
$2.03
Dividend yield
52W range
$27 – $51
Volume
1.5M

YETI Holdings Inc (YETI) Stock Valuation Analysis

Fair value estimate, historical valuation range, and quality signals for YETI.

WallStSmart Verdict
Fairly
Valued

Valuation reasonably reflects current fundamentals. Limited margin of safety at these levels.

Smart Value Score: 61 / 100
P/E (TTM)
19.0x
vs 5Y median of 19.9x
PEG
1.66
Fair range
Margin of Safety
+13.33%
Fair value $54.76 vs $38.53
EV / EBITDA
0.0x

YETI historical valuation range

Where current P/E sits in YETI's own 5Y range.

NOW
13.2x
5Y Low
18.1x
25th
19.9x
Median
34.5x
75th
58.1x
5Y High
YETI is trading cheaper than 60% of the last 5Y.
40th percentile · Below median

YETI intrinsic value (DCF)

DCF-based fair value estimate vs current market price.

Current price
$38.53
Market value
Intrinsic value
$54.76
DCF estimate
Margin of safety
+13.33%
+42.1% upside to fair value

Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.

YETI valuation signals

Quick-read green flags, caution flags, and risks based on current metrics.

!
PEG in fair range
PEG of 1.66 suggests price reflects growth fairly. Neither a bargain nor overpriced.
!
P/E in mid-range
P/E sits at the 40th percentile of the 5Y range. Neither cheap nor rich historically.
!
Near fair value
+13.33% margin of safety. Price is close to DCF estimate.

P/E Ratio — History

Current: 18.98x

P/S Ratio — History

Current: 1.56x

Is YETI overvalued in 2026?

YETI Holdings Inc (YETI) currently trades at $38.53 per share with a market capitalization of $2,916,476,000.00. Based on our multi-factor framework, the stock trades at a fair valuation with a Smart Value Score of 61/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.

The stock trades at a P/E ratio of 19.0x, below its 5-year median of 19.9x. The PEG ratio of 1.66 points to a price that reasonably reflects expected earnings growth.

Looking at its own history, YETI is currently trading cheaper than 60% of the last 5Y on P/E. This places it in the 40th percentile of its historical range, a reasonable but unremarkable position.

Our discounted cash flow model estimates YETI's intrinsic value at $54.76 per share, against the current market price of $38.53. This implies a margin of safety of +13.33%. The stock is priced close to its estimated fair value, offering limited upside without further operational improvement.

The Piotroski F-Score of 4/9 puts financial quality in a middling range, neither a standout strength nor an obvious red flag.

Bottom line: YETI trades at a fair valuation on our framework, with a Smart Value Score of 61/100. The valuation is defensible but offers no obvious bargain. Patience or a better entry price may reward disciplined buyers.

Frequently asked questions

Is YETI overvalued in 2026?

Based on a Smart Value Score of 61/100, YETI is fairly valued. Price reasonably reflects current fundamentals with limited cushion in either direction.

What is YETI's fair value?

Our DCF model estimates YETI's intrinsic value at $54.76 per share, versus the current price of $38.53. This produces a margin of safety of +13.33%.

What P/E ratio does YETI trade at?

YETI trades at a P/E of 19.0x on trailing twelve-month earnings, compared to its 5-year median of 19.9x.

Is YETI a buy based on valuation?

WallStSmart does not issue buy or sell recommendations. Our Smart Value Score of 61/100 reflects the combined read on growth, quality, and price. The profile is balanced. Best suited for investors with an existing thesis.

How does YETI's valuation compare to its history?

On P/E, YETI currently sits in the 40th percentile of its own 5Y range. That is below its long-run median relative to where it has traded over the period.

What is YETI's Smart Value Score?

YETI's Smart Value Score is 61/100. The Smart Value Score is a proprietary WallStSmart metric blending growth quality, financial health, and valuation attractiveness into a single 0-100 read. Scores above 75 are rare and indicate strong multi-factor alignment.