VITL
Vital Farms Inc
NASDAQ: VITL · CONSUMER DEFENSIVE · FARM PRODUCTS
$12.10
-6.64% today
Updated 2026-04-29
Market cap
$518.47M
P/E ratio
8.40
P/S ratio
0.68x
EPS (TTM)
$1.44
Dividend yield
—
52W range
$12 – $53
Volume
2.8M
Vital Farms Inc (VITL) Insider transactions
Net insider activity
Net selling (596,707 shares)
Buy transactions
22
Sell transactions
78
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-03-18 | WREDE, THILO | Chief Financial Officer | Sale | 3,192 | $15.70 | $50114.40 |
| 2026-03-16 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Sale | 928 | $17.21 | $15970.88 |
| 2026-03-16 | MCKEON, KATHRYN | CMO and GM, Butter | Sale | 928 | $17.21 | $15970.88 |
| 2026-03-16 | DIEZ-CANSECO, RUSSELL | Director, President, CEO & Exec. Chair | Sale | 4,798 | $17.21 | $82573.58 |
| 2026-03-16 | COON, STEPHANIE | Chief Strategy Officer | Sale | 928 | $17.21 | $15970.88 |
| 2026-03-16 | BAL, JOANNE | CLO, Secy. & Head of Impact | Sale | 1,061 | $17.21 | $18259.81 |
| 2026-03-12 | WREDE, THILO | Chief Financial Officer | Sale | 2,240 | $17.62 | $39468.80 |
| 2026-03-12 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Sale | 1,402 | $17.62 | $24703.24 |
| 2026-03-12 | MCKEON, KATHRYN | CMO and GM, Butter | Sale | 1,683 | $17.62 | $29654.46 |
| 2026-03-12 | DIEZ-CANSECO, RUSSELL | Director, President, CEO & Exec. Chair | Sale | 11,886 | $17.62 | $209431.32 |
| 2026-03-12 | COON, STEPHANIE | Chief Strategy Officer | Sale | 1,625 | $17.62 | $28632.50 |
| 2026-03-12 | BAL, JOANNE | CLO, Secy. & Head of Impact | Sale | 1,586 | $17.62 | $27945.32 |
| 2026-03-09 | KHOURY, KARL | Director | Buy | 5,000 | $18.45 | $92250.00 |
| 2026-03-05 | WREDE, THILO | Chief Financial Officer | Buy | 25,138 | — | — |
| 2026-03-05 | VAN, HOVEN REENA CHAUHAN | Chief People Officer | Buy | 13,675 | — | — |
| 2026-03-05 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Buy | 19,558 | — | — |
| 2026-03-05 | OHAYER, MATTHEW | 10% Owner | Buy | 5,530 | — | — |
| 2026-03-05 | MCKEON, KATHRYN | CMO and GM, Butter | Buy | 15,184 | — | — |
| 2026-03-05 | HOLLAND, JOSEPH MICHAEL | Chief Supply Chain Officer | Buy | 15,184 | — | — |
| 2026-03-05 | DIEZ-CANSECO, RUSSELL | Director, President, CEO & Exec. Chair | Buy | 75,415 | — | — |
| 2026-03-05 | COON, STEPHANIE | Chief Strategy Officer | Buy | 13,675 | — | — |
| 2026-03-05 | BAL, JOANNE | CLO, Secy. & Head of Impact | Buy | 15,184 | — | — |
| 2026-03-04 | WREDE, THILO | Chief Financial Officer | Sale | 1,769 | $20.30 | $35910.70 |
| 2026-03-04 | VAN, HOVEN REENA CHAUHAN | Chief People Officer | Sale | 855 | $20.30 | $17356.50 |
| 2026-03-04 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Sale | 1,019 | $20.30 | $20685.70 |
| 2026-03-04 | MCKEON, KATHRYN | CMO and GM, Butter | Sale | 784 | $20.30 | $15915.20 |
| 2026-03-04 | HOLLAND, JOSEPH MICHAEL | Chief Supply Chain Officer | Sale | 969 | $20.30 | $19670.70 |
| 2026-03-04 | DIEZ-CANSECO, RUSSELL | Director, President, CEO & Exec. Chair | Sale | 2,855 | $20.30 | $57956.50 |
| 2026-03-04 | COON, STEPHANIE | Chief Strategy Officer | Sale | 745 | $20.30 | $15123.50 |
| 2026-03-04 | BAL, JOANNE | CLO, Secy. & Head of Impact | Sale | 784 | $20.30 | $15915.20 |
| 2026-03-02 | OHAYER, MATTHEW | 10% Owner | Sale | 20,000 | $20.33 | $406600.00 |
| 2026-03-02 | OHAYER, MATTHEW | 10% Owner | Sale | 15,000 | $20.33 | $304950.00 |
| 2026-03-02 | CYR, WILLIAM B. | Director | Buy | 4,750 | $20.70 | $98325.00 |
| 2026-02-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 18,400 | $27.87 | $512808.00 |
| 2026-02-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 1,600 | $28.33 | $45328.00 |
| 2026-01-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 12,516 | $31.27 | $391375.32 |
| 2026-01-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 12,484 | $30.43 | $379888.12 |
| 2025-12-15 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 5,000 | $35.25 | $176250.00 |
| 2025-12-15 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 16,734 | $35.05 | $586526.70 |
| 2025-12-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 20,927 | $33.07 | $692055.89 |
| 2025-12-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 4,073 | $33.67 | $137137.91 |
| 2025-11-28 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Sale | 261 | $32.70 | $8534.70 |
| 2025-11-24 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 880 | $30.67 | $26989.60 |
| 2025-11-17 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Buy | 281 | $26.13 | $7342.53 |
| 2025-11-17 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Buy | 291 | $26.13 | $7603.83 |
| 2025-11-17 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Buy | 309 | $26.13 | $8074.17 |
| 2025-11-17 | COON, STEPHANIE | SVP STRATEGY | Buy | 401 | $26.13 | $10478.13 |
| 2025-11-17 | BAL, JOANNE | GC, SEC. AND HEAD OF IMPACT | Buy | 258 | $26.13 | $6741.54 |
| 2025-11-04 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 5,000 | $37.78 | $188900.00 |
| 2025-11-03 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 21,408 | $31.85 | $681844.80 |
| 2025-11-03 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 3,592 | $32.35 | $116201.20 |
| 2025-10-08 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 5,263 | $44.11 | $232150.93 |
| 2025-10-08 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 4,404 | $44.72 | $196946.88 |
| 2025-10-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 23,536 | $39.98 | $940969.28 |
| 2025-10-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 10,864 | $40.63 | $441404.32 |
| 2025-10-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 600 | $38.17 | $22902.00 |
| 2025-09-16 | VAN, HOVEN REENA CHAUHAN | Chief People Officer | Sale | 344 | $47.05 | $16185.20 |
| 2025-09-11 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 10,000 | — | — |
| 2025-09-10 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 15,757 | $47.29 | $745148.53 |
| 2025-09-10 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 943 | $47.84 | $45113.12 |
| 2025-09-04 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 100,000 | $50.96 | $5.10M |
| 2025-09-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 100,000 | $51.98 | $5.20M |
| 2025-09-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 24,441 | $52.39 | $1.28M |
| 2025-09-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 20,559 | $51.52 | $1.06M |
| 2025-09-02 | HOLLAND, JOSEPH MICHAEL | Chief Supply Chain Officer | Sale | 412 | $51.90 | $21382.80 |
| 2025-08-29 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 100,000 | $51.13 | $5.11M |
| 2025-08-22 | BAL, JOANNE | GC, SEC. AND HEAD OF IMPACT | Sale | 4,796 | $50.95 | $244356.20 |
| 2025-08-21 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 4,200 | $50.25 | $211050.00 |
| 2025-08-19 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 800 | $50.31 | $40248.00 |
| 2025-08-18 | MCKEON, KATHRYN | CMO and GM, Butter | Sale | 21,442 | — | — |
| 2025-08-18 | MCKEON, KATHRYN | CMO and GM, Butter | Buy | 21,442 | $15.31 | $328277.02 |
| 2025-08-15 | MCKEON, KATHRYN | CMO and GM, Butter | Sale | 12,005 | $47.59 | $571317.95 |
| 2025-08-15 | BAL, JOANNE | GC, SEC. AND HEAD OF IMPACT | Sale | 9,999 | $47.70 | $476952.30 |
| 2025-08-14 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Sale | 7,189 | — | — |
| 2025-08-14 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Buy | 7,189 | $13.91 | $99998.99 |
| 2025-08-14 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Sale | 2,793 | $47.70 | $133226.10 |
| 2025-08-14 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Sale | 600 | $47.06 | $28236.00 |
| 2025-08-14 | POST, DENNY MARIE | Director | Sale | 6,086 | $47.75 | $290606.50 |
| 2025-08-13 | KHOURY, KARL | Director | Sale | 20,000 | $47.63 | $952600.00 |
| 2025-08-12 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 16,700 | $46.11 | $770037.00 |
| 2025-08-12 | COON, STEPHANIE | SVP STRATEGY | Sale | 10,005 | $46.15 | $461730.75 |
| 2025-08-11 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Sale | 1,200 | $45.56 | $54672.00 |
| 2025-08-11 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Sale | 2,811 | $45.35 | $127478.85 |
| 2025-08-08 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 5,000 | $45.25 | $226250.00 |
| 2025-08-07 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 5,000 | $40.31 | $201550.00 |
| 2025-08-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 19,957 | $35.53 | $709072.21 |
| 2025-08-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 10,043 | $36.42 | $365766.06 |
| 2025-07-23 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 5,000 | $40.34 | $201700.00 |
| 2025-07-11 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Sale | 1,200 | $38.97 | $46764.00 |
| 2025-07-11 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 18,180 | — | — |
| 2025-07-11 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Buy | 18,180 | $24.20 | $439956.00 |
| 2025-07-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 20,286 | $39.32 | $797645.52 |
| 2025-07-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 9,714 | $38.85 | $377388.90 |
| 2025-07-01 | CYR, WILLIAM B. | Director | Buy | 3,044 | — | — |
| 2025-06-17 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 5,000 | $32.25 | $161250.00 |
| 2025-06-13 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 24,300 | $31.61 | $768123.00 |
| 2025-06-13 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 700 | $32.07 | $22449.00 |
| 2025-06-12 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Sale | 1,200 | $31.93 | $38316.00 |
| 2025-06-11 | RUIZ, GISEL | Director | Buy | 3,423 | — | — |
| 2025-06-11 | POST, DENNY MARIE | Director | Buy | 3,423 | — | — |