VITL
Vital Farms Inc
NASDAQ: VITL · CONSUMER DEFENSIVE · FARM PRODUCTS
$13.68
-1.01% today
Updated 2026-07-29
Market cap
$563.46M
P/E ratio
12.41
P/S ratio
0.72x
EPS (TTM)
$1.06
Dividend yield
—
52W range
$8 – $53
Volume
2.3M
Vital Farms Inc (VITL) Insider transactions
Net insider activity
Net selling (316,097 shares)
Buy transactions
41
Sell transactions
59
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-06-10 | RUIZ, GISEL | Director | Buy | 10,436 | — | — |
| 2026-06-10 | POST, DENNY MARIE | Director | Buy | 10,436 | — | — |
| 2026-06-10 | KHOURY, KARL | Director | Buy | 10,436 | — | — |
| 2026-06-10 | KENNEDY, KELLY J. | Director | Buy | 10,436 | — | — |
| 2026-06-10 | FLANAGAN, GLENDA J | Director | Buy | 10,436 | — | — |
| 2026-06-10 | CYR, WILLIAM B. | Director | Buy | 10,436 | — | — |
| 2026-06-10 | AMOO-GOTTFRIED, KOFI OWUSU | Director | Buy | 10,436 | — | — |
| 2026-05-19 | VAN, HOVEN REENA CHAUHAN | Chief People Officer | Buy | 2,242 | $8.92 | $19998.64 |
| 2026-05-18 | FLANAGAN, GLENDA J | Director | Buy | 6,100 | $8.33 | $50813.00 |
| 2026-05-15 | WREDE, THILO | Chief Financial Officer | Buy | 500 | $7.21 | $3605.00 |
| 2026-05-15 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Buy | 395 | $7.21 | $2847.95 |
| 2026-05-15 | DIEZ-CANSECO, RUSSELL | Director, Exec. Chair, President & CEO | Buy | 500 | $7.21 | $3605.00 |
| 2026-05-15 | COON, STEPHANIE | Chief Strategy Officer | Buy | 5,895 | $8.42 | $49635.90 |
| 2026-05-15 | COON, STEPHANIE | Chief Strategy Officer | Buy | 500 | $7.21 | $3605.00 |
| 2026-05-15 | BAL, JOANNE | CLO, Secy. & Head of Impact | Buy | 500 | $7.21 | $3605.00 |
| 2026-05-15 | AMOO-GOTTFRIED, KOFI OWUSU | Director | Buy | 2,375 | $8.45 | $20068.75 |
| 2026-05-14 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Buy | 3,500 | $8.51 | $29785.00 |
| 2026-05-14 | MCKEON, KATHRYN | CMO and GM, Butter | Buy | 604 | $8.28 | $5001.12 |
| 2026-05-14 | KENNEDY, KELLY J. | Director | Buy | 2,500 | $8.40 | $21000.00 |
| 2026-05-14 | HOLLAND, JOSEPH MICHAEL | Chief Supply Chain Officer | Buy | 12,484 | $8.00 | $99872.00 |
| 2026-05-14 | CYR, WILLIAM B. | Director | Buy | 6,000 | $8.52 | $51120.00 |
| 2026-05-13 | RUIZ, GISEL | Director | Buy | 6,151 | $8.13 | $50007.63 |
| 2026-05-13 | POST, DENNY MARIE | Director | Buy | 3,000 | $8.23 | $24690.00 |
| 2026-03-18 | WREDE, THILO | Chief Financial Officer | Sale | 3,192 | $15.70 | $50114.40 |
| 2026-03-16 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Sale | 928 | $17.21 | $15970.88 |
| 2026-03-16 | MCKEON, KATHRYN | CMO and GM, Butter | Sale | 928 | $17.21 | $15970.88 |
| 2026-03-16 | DIEZ-CANSECO, RUSSELL | Director, President, CEO & Exec. Chair | Sale | 4,798 | $17.21 | $82573.58 |
| 2026-03-16 | COON, STEPHANIE | Chief Strategy Officer | Sale | 928 | $17.21 | $15970.88 |
| 2026-03-16 | BAL, JOANNE | CLO, Secy. & Head of Impact | Sale | 1,061 | $17.21 | $18259.81 |
| 2026-03-12 | WREDE, THILO | Chief Financial Officer | Sale | 2,240 | $17.62 | $39468.80 |
| 2026-03-12 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Sale | 1,402 | $17.62 | $24703.24 |
| 2026-03-12 | MCKEON, KATHRYN | CMO and GM, Butter | Sale | 1,683 | $17.62 | $29654.46 |
| 2026-03-12 | DIEZ-CANSECO, RUSSELL | Director, President, CEO & Exec. Chair | Sale | 11,886 | $17.62 | $209431.32 |
| 2026-03-12 | COON, STEPHANIE | Chief Strategy Officer | Sale | 1,625 | $17.62 | $28632.50 |
| 2026-03-12 | BAL, JOANNE | CLO, Secy. & Head of Impact | Sale | 1,586 | $17.62 | $27945.32 |
| 2026-03-09 | KHOURY, KARL | Director | Buy | 5,000 | $18.45 | $92250.00 |
| 2026-03-05 | WREDE, THILO | Chief Financial Officer | Buy | 25,138 | — | — |
| 2026-03-05 | VAN, HOVEN REENA CHAUHAN | Chief People Officer | Buy | 13,675 | — | — |
| 2026-03-05 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Buy | 19,558 | — | — |
| 2026-03-05 | OHAYER, MATTHEW | 10% Owner | Buy | 5,530 | — | — |
| 2026-03-05 | MCKEON, KATHRYN | CMO and GM, Butter | Buy | 15,184 | — | — |
| 2026-03-05 | HOLLAND, JOSEPH MICHAEL | Chief Supply Chain Officer | Buy | 15,184 | — | — |
| 2026-03-05 | DIEZ-CANSECO, RUSSELL | Director, President, CEO & Exec. Chair | Buy | 75,415 | — | — |
| 2026-03-05 | COON, STEPHANIE | Chief Strategy Officer | Buy | 13,675 | — | — |
| 2026-03-05 | BAL, JOANNE | CLO, Secy. & Head of Impact | Buy | 15,184 | — | — |
| 2026-03-04 | WREDE, THILO | Chief Financial Officer | Sale | 1,769 | $20.30 | $35910.70 |
| 2026-03-04 | VAN, HOVEN REENA CHAUHAN | Chief People Officer | Sale | 855 | $20.30 | $17356.50 |
| 2026-03-04 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Sale | 1,019 | $20.30 | $20685.70 |
| 2026-03-04 | MCKEON, KATHRYN | CMO and GM, Butter | Sale | 784 | $20.30 | $15915.20 |
| 2026-03-04 | HOLLAND, JOSEPH MICHAEL | Chief Supply Chain Officer | Sale | 969 | $20.30 | $19670.70 |
| 2026-03-04 | DIEZ-CANSECO, RUSSELL | Director, President, CEO & Exec. Chair | Sale | 2,855 | $20.30 | $57956.50 |
| 2026-03-04 | COON, STEPHANIE | Chief Strategy Officer | Sale | 745 | $20.30 | $15123.50 |
| 2026-03-04 | BAL, JOANNE | CLO, Secy. & Head of Impact | Sale | 784 | $20.30 | $15915.20 |
| 2026-03-02 | OHAYER, MATTHEW | 10% Owner | Sale | 20,000 | $20.33 | $406600.00 |
| 2026-03-02 | OHAYER, MATTHEW | 10% Owner | Sale | 15,000 | $20.33 | $304950.00 |
| 2026-03-02 | CYR, WILLIAM B. | Director | Buy | 4,750 | $20.70 | $98325.00 |
| 2026-02-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 18,400 | $27.87 | $512808.00 |
| 2026-02-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 1,600 | $28.33 | $45328.00 |
| 2026-01-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 12,516 | $31.27 | $391375.32 |
| 2026-01-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 12,484 | $30.43 | $379888.12 |
| 2025-12-15 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 5,000 | $35.25 | $176250.00 |
| 2025-12-15 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 16,734 | $35.05 | $586526.70 |
| 2025-12-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 20,927 | $33.07 | $692055.89 |
| 2025-12-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 4,073 | $33.67 | $137137.91 |
| 2025-11-28 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Sale | 261 | $32.70 | $8534.70 |
| 2025-11-24 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 880 | $30.67 | $26989.60 |
| 2025-11-17 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Buy | 281 | $26.13 | $7342.53 |
| 2025-11-17 | PAPPAS, PETER NICHOLAS | CSO and President, Eggs | Buy | 291 | $26.13 | $7603.83 |
| 2025-11-17 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Buy | 309 | $26.13 | $8074.17 |
| 2025-11-17 | COON, STEPHANIE | SVP STRATEGY | Buy | 401 | $26.13 | $10478.13 |
| 2025-11-17 | BAL, JOANNE | GC, SEC. AND HEAD OF IMPACT | Buy | 258 | $26.13 | $6741.54 |
| 2025-11-04 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 5,000 | $37.78 | $188900.00 |
| 2025-11-03 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 21,408 | $31.85 | $681844.80 |
| 2025-11-03 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 3,592 | $32.35 | $116201.20 |
| 2025-10-08 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 5,263 | $44.11 | $232150.93 |
| 2025-10-08 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 4,404 | $44.72 | $196946.88 |
| 2025-10-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 23,536 | $39.98 | $940969.28 |
| 2025-10-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 10,864 | $40.63 | $441404.32 |
| 2025-10-01 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 600 | $38.17 | $22902.00 |
| 2025-09-16 | VAN, HOVEN REENA CHAUHAN | Chief People Officer | Sale | 344 | $47.05 | $16185.20 |
| 2025-09-11 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 10,000 | — | — |
| 2025-09-10 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 15,757 | $47.29 | $745148.53 |
| 2025-09-10 | DIEZ-CANSECO, RUSSELL | Director, PRESIDENT AND CEO | Sale | 943 | $47.84 | $45113.12 |
| 2025-09-04 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 100,000 | $50.96 | $5.10M |
| 2025-09-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 100,000 | $51.98 | $5.20M |
| 2025-09-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 24,441 | $52.39 | $1.28M |
| 2025-09-02 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 20,559 | $51.52 | $1.06M |
| 2025-09-02 | HOLLAND, JOSEPH MICHAEL | Chief Supply Chain Officer | Sale | 412 | $51.90 | $21382.80 |
| 2025-08-29 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 100,000 | $51.13 | $5.11M |
| 2025-08-22 | BAL, JOANNE | GC, SEC. AND HEAD OF IMPACT | Sale | 4,796 | $50.95 | $244356.20 |
| 2025-08-21 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 4,200 | $50.25 | $211050.00 |
| 2025-08-19 | OHAYER, MATTHEW | Director, EXECUTIVE CHAIRPERSON, 10% Owner | Sale | 800 | $50.31 | $40248.00 |
| 2025-08-18 | MCKEON, KATHRYN | CMO and GM, Butter | Sale | 21,442 | — | — |
| 2025-08-18 | MCKEON, KATHRYN | CMO and GM, Butter | Buy | 21,442 | $15.31 | $328277.02 |
| 2025-08-15 | MCKEON, KATHRYN | CMO and GM, Butter | Sale | 12,005 | $47.59 | $571317.95 |
| 2025-08-15 | BAL, JOANNE | GC, SEC. AND HEAD OF IMPACT | Sale | 9,999 | $47.70 | $476952.30 |
| 2025-08-14 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Sale | 7,189 | — | — |
| 2025-08-14 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Buy | 7,189 | $13.91 | $99998.99 |
| 2025-08-14 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Sale | 2,793 | $47.70 | $133226.10 |
| 2025-08-14 | WREDE, THILO | CHIEF FINANCIAL OFFICER | Sale | 600 | $47.06 | $28236.00 |
Frequently asked questions
Are VITL insiders buying or selling?
Over the transactions on record, VITL insiders have been net sellers, with about $27.53M in stock sold across 59 sales, against 25 open-market purchases.
Does insider selling at VITL mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which VITL insiders are selling the most?
Recent selling is concentrated in a few names. OHAYER, MATTHEW accounts for the largest share on record, with about $23.46M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.