VFC
VF Corporation
NYSE: VFC · CONSUMER CYCLICAL · APPAREL MANUFACTURING
$17.23
+1.17% today
Updated 2026-10-28
Market cap
$6.77B
P/E ratio
25.34
P/S ratio
0.71x
EPS (TTM)
$0.68
Dividend yield
2.11%
52W range
$12 – $22
Volume
8.8M
VF Corporation (VFC) Insider transactions
Net insider activity
Net buying (4,569,736 shares)
Buy transactions
89
Sell transactions
11
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-03-27 | SHATTOCK, MATTHEW J | Director | Buy | 1,905 | $16.40 | $31242.00 |
| 2026-03-27 | HOPLAMAZIAN, MARK SAMUEL | Director | Buy | 1,524 | $16.40 | $24993.60 |
| 2026-03-27 | CARUCCI, RICHARD | Director | Buy | 4,573 | $16.40 | $74997.20 |
| 2026-02-10 | CHUGG, JULIANA L | Director | Sale | 6,678 | $21.30 | $142241.40 |
| 2025-12-26 | SHATTOCK, MATTHEW J | Director | Buy | 1,689 | $18.50 | $31246.50 |
| 2025-12-26 | HOPLAMAZIAN, MARK SAMUEL | Director | Buy | 1,689 | $18.50 | $31246.50 |
| 2025-12-26 | CARUCCI, RICHARD | Director | Buy | 4,054 | $18.50 | $74999.00 |
| 2025-10-31 | SCABBIA, GUERRINI MARTINO | EVP, Chief Commercial Officer | Sale | 68,139 | $13.87 | $945087.93 |
| 2025-09-26 | SHATTOCK, MATTHEW J | Director | Buy | 2,122 | $14.73 | $31257.06 |
| 2025-09-26 | HOPLAMAZIAN, MARK SAMUEL | Director | Buy | 2,122 | $14.73 | $31257.06 |
| 2025-09-26 | CARUCCI, RICHARD | Director | Buy | 5,092 | $14.73 | $75005.16 |
| 2025-08-01 | SIM, JENNIFER S. | EVP, CLO and Corp Secretary | Sale | 1,174 | $11.45 | $13442.30 |
| 2025-07-17 | DARRELL, BRACKEN | Director, President & Chief Exec Officer | Sale | 17,987 | $12.07 | $217103.09 |
| 2025-06-27 | SHATTOCK, MATTHEW J | Director | Buy | 2,639 | $11.84 | $31245.76 |
| 2025-06-27 | HOPLAMAZIAN, MARK SAMUEL | Director | Buy | 2,639 | $11.84 | $31245.76 |
| 2025-06-27 | CARUCCI, RICHARD | Director | Buy | 6,334 | $11.84 | $74994.56 |
| 2025-06-04 | VOGEL, PAUL AARON | Exec. Vice President and CFO | Buy | 193,729 | $12.55 | $2.43M |
| 2025-06-04 | TANNER, KIRK | Director | Buy | 13,285 | $12.55 | $166726.75 |
| 2025-06-04 | SIM, JENNIFER S. | EVP, GC & Secretary | Buy | 96,865 | $12.55 | $1.22M |
| 2025-06-04 | SHATTOCK, MATTHEW J | Director | Buy | 13,285 | $12.55 | $166726.75 |
| 2025-06-04 | SCABBIA, GUERRINI MARTINO | EVP, Chief Commercial Officer | Buy | 258,304 | $12.55 | $3.24M |
| 2025-06-04 | ROBERTS, CAROL L | Director | Buy | 13,285 | $12.55 | $166726.75 |
| 2025-06-04 | PHILLIPS, MICHAEL EDWARD | VP, Chief Accounting Officer | Buy | 22,141 | $12.55 | $277869.55 |
| 2025-06-04 | OTIS, CLARENCE JR | Director | Buy | 13,285 | $12.55 | $166726.75 |
| 2025-06-04 | LANG, LAURA W | Director | Buy | 13,285 | $12.55 | $166726.75 |
| 2025-06-04 | HYDER, BRENT | EVP, Chief People Officer | Buy | 387,456 | $12.55 | $4.86M |
| 2025-06-04 | HOPLAMAZIAN, MARK SAMUEL | Director | Buy | 13,285 | $12.55 | $166726.75 |
| 2025-06-04 | GROSSMAN, MINDY F | Director | Buy | 13,285 | $12.55 | $166726.75 |
| 2025-06-04 | EDWARDS, TREVOR A | Director | Buy | 13,285 | $12.55 | $166726.75 |
| 2025-06-04 | DARRELL, BRACKEN | Director, President & Chief Exec Officer | Buy | 710,334 | $12.55 | $8.91M |
| 2025-06-04 | DALMIA, ABHISHEK | EVP, Chief Operating Officer | Buy | 193,729 | $12.55 | $2.43M |
| 2025-06-04 | CHUGG, JULIANA L | Director | Buy | 13,285 | $12.55 | $166726.75 |
| 2025-06-04 | CHO, ALEX | Director | Buy | 13,285 | $12.55 | $166726.75 |
| 2025-06-04 | CARUCCI, RICHARD | Director | Buy | 13,285 | $12.55 | $166726.75 |
| 2025-05-28 | DALMIA, ABHISHEK | EVP, Chief Operating Officer | Sale | 32,181 | $13.41 | $431547.21 |
| 2025-05-23 | SCABBIA, GUERRINI MARTINO | EVP, Chief Commercial Officer | Sale | 5,299 | $12.08 | $64011.92 |
| 2025-05-23 | MCNEILL, BRYAN H | VP, Chief Accounting Officer | Sale | 1,565 | $12.08 | $18905.20 |
| 2025-05-23 | DARRELL, BRACKEN | Director, President & Chief Exec Officer | Buy | 85,840 | $11.73 | $1.01M |
| 2025-05-23 | DALMIA, ABHISHEK | EVP, Chief Operating Officer | Buy | 50,000 | $11.78 | $589000.00 |
| 2025-05-23 | CARUCCI, RICHARD | Director | Buy | 50,000 | $12.05 | $602500.00 |
| 2025-03-28 | SHATTOCK, MATTHEW J | Director | Buy | 1,992 | $15.69 | $31254.48 |
| 2025-03-28 | HOPLAMAZIAN, MARK SAMUEL | Director | Buy | 1,992 | $15.69 | $31254.48 |
| 2025-03-28 | CARUCCI, RICHARD | Director | Buy | 4,780 | $15.69 | $74998.20 |
| 2025-03-06 | SCABBIA, GUERRINI MARTINO | EVP, Chief Commercial Officer | Sale | 15,341 | $22.18 | $340263.38 |
| 2025-02-10 | SIM, JENNIFER S. | EVP, GC & Secretary | Sale | 3,338 | $23.68 | $79043.84 |
| 2024-12-27 | SHATTOCK, MATTHEW J | Director | Buy | 1,435 | $21.77 | $31239.95 |
| 2024-12-27 | MCMULLEN, W RODNEY | Director | Buy | 1,550 | $21.77 | $33743.50 |
| 2024-12-27 | HOPLAMAZIAN, MARK SAMUEL | Director | Buy | 1,435 | $21.77 | $31239.95 |
| 2024-12-27 | CHO, ALEX | Director | Buy | 1,148 | $21.77 | $24991.96 |
| 2024-12-27 | CARUCCI, RICHARD | Director | Buy | 3,445 | $21.77 | $74997.65 |
| 2024-09-27 | SHATTOCK, MATTHEW J | Director | Buy | 1,594 | $19.61 | $31250.37 |
| 2024-09-27 | MCMULLEN, W RODNEY | Director | Buy | 1,722 | $19.61 | $33759.81 |
| 2024-09-27 | HOPLAMAZIAN, MARK SAMUEL | Director | Buy | 1,275 | $19.61 | $24996.38 |
| 2024-09-27 | CHO, ALEX | Director | Buy | 1,275 | $19.61 | $24996.38 |
| 2024-09-27 | CARUCCI, RICHARD | Director | Buy | 3,826 | $19.61 | $75008.73 |
| 2024-08-22 | CARUCCI, RICHARD | Director | Buy | 15,000 | $16.70 | $250500.00 |
| 2024-08-09 | VOGEL, PAUL AARON | Exec. Vice President and CFO | Buy | 222,714 | — | — |
| 2024-08-09 | VOGEL, PAUL AARON | Exec. Vice President and CFO | Buy | 86,207 | $17.40 | $1.50M |
| 2024-08-09 | TANNER, KIRK | Director | Buy | 15,299 | — | — |
| 2024-08-09 | TANNER, KIRK | Director | Buy | 6,108 | $17.40 | $106279.20 |
| 2024-08-09 | GROSSMAN, MINDY F | Director | Buy | 15,299 | — | — |
| 2024-08-09 | GROSSMAN, MINDY F | Director | Buy | 6,108 | $17.40 | $106279.20 |
| 2024-07-17 | DARRELL, BRACKEN | Director, President & Chief Exec Officer | Sale | 11,490 | $15.59 | $179129.10 |
| 2024-06-28 | SHATTOCK, MATTHEW J | Director | Buy | 1,851 | $13.51 | $24997.76 |
| 2024-06-28 | MCMULLEN, W RODNEY | Director | Buy | 2,499 | $13.51 | $33749.00 |
| 2024-06-28 | HOPLAMAZIAN, MARK SAMUEL | Director | Buy | 1,851 | $13.51 | $24997.76 |
| 2024-06-28 | CHO, ALEX | Director | Buy | 1,851 | $13.51 | $24997.76 |
| 2024-06-28 | CARUCCI, RICHARD | Director | Buy | 5,553 | $13.51 | $74993.26 |
| 2024-06-13 | CARUCCI, RICHARD | Director | Buy | 25,000 | $13.78 | $344495.00 |
| 2024-06-10 | DARRELL, BRACKEN | Director, President & Chief Exec Officer | Buy | 75,200 | $13.26 | $997407.68 |
| 2024-05-28 | SIM, JENNIFER S. | EVP, GC & Secretary | Buy | 121,701 | — | — |
| 2024-05-28 | SHATTOCK, MATTHEW J | Director | Buy | 18,256 | — | — |
| 2024-05-28 | SHATTOCK, MATTHEW J | Director | Buy | 7,288 | — | — |
| 2024-05-28 | SCABBIA, GUERRINI MARTINO | EVP, Chief Commercial Officer | Buy | 405,670 | — | — |
| 2024-05-28 | ROBERTS, CAROL L | Director | Buy | 18,256 | — | — |
| 2024-05-28 | ROBERTS, CAROL L | Director | Buy | 7,288 | — | — |
| 2024-05-28 | OTIS, CLARENCE JR | Director | Buy | 18,256 | — | — |
| 2024-05-28 | OTIS, CLARENCE JR | Director | Buy | 7,288 | — | — |
| 2024-05-28 | MCNEILL, BRYAN H | VP, Chief Accounting Officer | Buy | 50,709 | — | — |
| 2024-05-28 | MCNEILL, BRYAN H | VP, Chief Accounting Officer | Buy | 20,243 | — | — |
| 2024-05-28 | MCMULLEN, W RODNEY | Director | Buy | 18,256 | — | — |
| 2024-05-28 | MCMULLEN, W RODNEY | Director | Buy | 7,288 | — | — |
| 2024-05-28 | LANG, LAURA W | Director | Buy | 18,256 | — | — |
| 2024-05-28 | LANG, LAURA W | Director | Buy | 7,288 | — | — |
| 2024-05-28 | HYDER, BRENT | EVP, Chief People Officer | Buy | 202,835 | — | — |
| 2024-05-28 | HOPLAMAZIAN, MARK SAMUEL | Director | Buy | 18,256 | — | — |
| 2024-05-28 | HOPLAMAZIAN, MARK SAMUEL | Director | Buy | 7,288 | — | — |
| 2024-05-28 | EDWARDS, TREVOR A | Director | Buy | 18,256 | — | — |
| 2024-05-28 | EDWARDS, TREVOR A | Director | Buy | 7,288 | — | — |
| 2024-05-28 | DORER, BENNO O | Director | Buy | 18,256 | — | — |
| 2024-05-28 | DORER, BENNO O | Director | Buy | 7,288 | — | — |
| 2024-05-28 | DARRELL, BRACKEN | Director, President & Chief Exec Officer | Buy | 912,757 | — | — |
| 2024-05-28 | CHUGG, JULIANA L | Director | Buy | 18,256 | — | — |
| 2024-05-28 | CHUGG, JULIANA L | Director | Buy | 7,288 | — | — |
| 2024-05-28 | CHO, ALEX | Director | Buy | 18,256 | — | — |
| 2024-05-28 | CHO, ALEX | Director | Buy | 7,288 | — | — |
| 2024-05-28 | CARUCCI, RICHARD | Director | Buy | 18,256 | — | — |
| 2024-05-28 | CARUCCI, RICHARD | Director | Buy | 7,288 | — | — |
| 2024-05-17 | PUCKETT, MATTHEW H | EVP & Chief Financial Officer | Sale | 2,530 | $12.89 | $32611.70 |
| 2024-03-29 | SHATTOCK, MATTHEW J | Director | Buy | 1,635 | $15.30 | $25007.33 |
Frequently asked questions
Are VFC insiders buying or selling?
Over the transactions on record, VFC insiders have been net buyers, with about $2.46M in stock sold across 11 sales, against 58 open-market purchases.
Does insider selling at VFC mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which VFC insiders are selling the most?
Recent selling is concentrated in a few names. SCABBIA, GUERRINI MARTINO accounts for the largest share on record, with about $1.35M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.