UP
Wheels Up Experience Inc
NYSE: UP · INDUSTRIALS · AIRPORTS & AIR SERVICES
$5.16
-7.80% today
Updated 2026-06-05
Market cap
$274.49M
P/E ratio
—
P/S ratio
0.38x
EPS (TTM)
$-7.85
Dividend yield
—
52W range
$5 – $70
Volume
1.0M
Wheels Up Experience Inc (UP) Insider transactions
Net insider activity
Net buying (10,191,679 shares)
Buy transactions
33
Sell transactions
67
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-05-18 | MATTSON, GEORGE N | Director, Chief Executive Officer | Buy | 1,475 | $5.56 | $8201.00 |
| 2026-05-15 | MATTSON, GEORGE N | Director, Chief Executive Officer | Buy | 10,029 | $5.13 | $51448.77 |
| 2026-05-15 | LAURIA, KRISTEN | Chief Marketing Officer | Sale | 653 | $5.03 | $3284.59 |
| 2026-05-14 | MATTSON, GEORGE N | Director, Chief Executive Officer | Buy | 1,304 | $5.48 | $7145.92 |
| 2026-05-13 | MATTSON, GEORGE N | Director, Chief Executive Officer | Buy | 14,983 | $5.30 | $79409.90 |
| 2026-05-13 | BRIFFA, MARK | Chief Sales Officer | Sale | 3,804 | $4.99 | $18981.96 |
| 2026-03-05 | CHATKEWITZ, ALEXANDER | Chief Accounting Officer | Sale | 4,240 | $0.56 | $2374.40 |
| 2026-02-26 | WELLS, MEAGHAN DANIELLE | Chief Growth Officer | Sale | 28,956 | $0.66 | $19110.96 |
| 2026-02-26 | LAURIA, KRISTEN | Chief Marketing Officer | Sale | 36,270 | $0.66 | $23938.20 |
| 2026-02-26 | LAURIA, KRISTEN | Chief Marketing Officer | Sale | 3,438 | $0.66 | $2269.08 |
| 2026-02-26 | KNOPF, MATTHEW J. | Chief Legal Officer | Sale | 35,728 | $0.66 | $23580.48 |
| 2026-02-26 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Sale | 28,721 | $0.66 | $18955.86 |
| 2026-02-26 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Sale | 2,477 | $0.66 | $1634.82 |
| 2026-02-26 | HOLTZ, DAVID L | Chief Operating Officer | Sale | 35,387 | $0.66 | $23355.42 |
| 2026-02-26 | HOLTZ, DAVID L | Chief Operating Officer | Sale | 3,159 | $0.66 | $2084.94 |
| 2026-02-26 | GODSMAN, DAVID | Chief Digital Officer | Sale | 34,270 | $0.66 | $22618.20 |
| 2026-02-26 | GODSMAN, DAVID | Chief Digital Officer | Sale | 3,059 | $0.66 | $2018.94 |
| 2026-02-26 | CHATKEWITZ, ALEXANDER | Chief Accounting Officer | Sale | 25,048 | $0.66 | $16531.68 |
| 2026-02-26 | BRIFFA, MARK | Chief Sales Officer | Sale | 51,641 | $0.66 | $34083.06 |
| 2026-02-26 | BRIFFA, MARK | Chief Sales Officer | Sale | 5,127 | $0.66 | $3383.82 |
| 2026-02-25 | WELLS, MEAGHAN DANIELLE | Chief Growth Officer | Buy | 829,327 | — | — |
| 2026-02-25 | LAURIA, KRISTEN | Chief Marketing Officer | Buy | 721,154 | — | — |
| 2026-02-25 | KNOPF, MATTHEW J. | Chief Legal Officer | Buy | 757,211 | — | — |
| 2026-02-25 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Buy | 649,039 | — | — |
| 2026-02-25 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Buy | 726 | — | — |
| 2026-02-25 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Sale | 252 | $0.66 | $166.32 |
| 2026-02-25 | HOLTZ, DAVID L | Chief Operating Officer | Buy | 721,154 | — | — |
| 2026-02-25 | GODSMAN, DAVID | Chief Digital Officer | Buy | 721,154 | — | — |
| 2026-02-25 | CHATKEWITZ, ALEXANDER | Chief Accounting Officer | Buy | 415,385 | — | — |
| 2026-02-25 | BRIFFA, MARK | Chief Sales Officer | Buy | 895,673 | — | — |
| 2026-02-25 | BRIFFA, MARK | Chief Sales Officer | Buy | 1,319 | — | — |
| 2026-02-25 | BRIFFA, MARK | Chief Sales Officer | Sale | 620 | $0.66 | $409.20 |
| 2026-02-23 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Sale | 2,007 | $0.62 | $1244.34 |
| 2026-02-23 | BRIFFA, MARK | Chief Sales Officer | Sale | 4,958 | $0.62 | $3073.96 |
| 2025-12-05 | CHATKEWITZ, ALEXANDER | Chief Accounting Officer | Sale | 3,432 | $0.61 | $2093.52 |
| 2025-11-26 | LAURIA, KRISTEN | Chief Marketing Officer | Sale | 2,901 | $0.78 | $2262.78 |
| 2025-11-26 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Sale | 2,098 | $0.78 | $1636.44 |
| 2025-11-26 | HOLTZ, DAVID L | Chief Operating Officer | Sale | 2,678 | $0.78 | $2088.84 |
| 2025-11-26 | GODSMAN, DAVID | Chief Digital Officer | Sale | 2,603 | $0.78 | $2030.34 |
| 2025-11-26 | BRIFFA, MARK | Chief Sales Officer | Sale | 5,127 | $0.78 | $3999.06 |
| 2025-11-07 | WELLS, MEAGHAN DANIELLE | Chief Growth Officer | Sale | 47,931 | $1.22 | $58475.82 |
| 2025-11-07 | BRIFFA, MARK | Chief Sales Officer | Sale | 86,813 | $1.23 | $106779.99 |
| 2025-11-04 | WELLS, MEAGHAN DANIELLE | Chief Growth Officer | Sale | 20,096 | $1.27 | $25521.92 |
| 2025-10-02 | LAURIA, KRISTEN | Chief Marketing Officer | Sale | 43,185 | $1.89 | $81619.65 |
| 2025-10-02 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Sale | 39,981 | $1.89 | $75564.09 |
| 2025-10-02 | HOLTZ, DAVID L | Chief Operating Officer | Sale | 45,035 | $1.89 | $85116.15 |
| 2025-10-02 | GODSMAN, DAVID | Chief Digital Officer | Sale | 39,891 | $1.89 | $75393.99 |
| 2025-10-02 | CHATKEWITZ, ALEXANDER | Chief Accounting Officer | Sale | 21,192 | $1.89 | $40052.88 |
| 2025-10-02 | BRIFFA, MARK | Chief Sales Officer | Sale | 76,986 | $1.89 | $145503.54 |
| 2025-09-11 | BRIFFA, MARK | Chief Sales Officer | Sale | 9,904 | $2.18 | $21590.72 |
| 2025-09-09 | KNOPF, MATTHEW J. | Chief Legal Officer | Sale | 87,471 | $2.22 | $194185.62 |
| 2025-09-09 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Sale | 586 | $2.22 | $1300.92 |
| 2025-09-09 | BRIFFA, MARK | Chief Sales Officer | Sale | 8,784 | $2.22 | $19500.48 |
| 2025-09-05 | CHATKEWITZ, ALEXANDER | Chief Accounting Officer | Sale | 3,396 | $2.00 | $6792.00 |
| 2025-08-29 | HOLTZ, DAVID L | Chief Operating Officer | Sale | 36,318 | $2.92 | $106048.56 |
| 2025-08-28 | BRIFFA, MARK | Chief Sales Officer | Sale | 5,780 | $2.96 | $17108.80 |
| 2025-08-27 | MOAK, DONALD LEE | Director | Sale | 43,166 | $3.11 | $134246.26 |
| 2025-08-26 | LAURIA, KRISTEN | Chief Marketing Officer | Sale | 2,901 | $3.00 | $8703.00 |
| 2025-08-26 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Sale | 25,000 | $2.94 | $73500.00 |
| 2025-08-26 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Sale | 2,097 | $3.00 | $6291.00 |
| 2025-08-26 | HOLTZ, DAVID L | Chief Operating Officer | Sale | 2,678 | $3.00 | $8034.00 |
| 2025-08-26 | GODSMAN, DAVID | Chief Digital Officer | Sale | 75,000 | $2.83 | $212250.00 |
| 2025-08-26 | GODSMAN, DAVID | Chief Digital Officer | Sale | 2,602 | $3.00 | $7806.00 |
| 2025-08-26 | BRIFFA, MARK | Chief Sales Officer | Sale | 5,780 | $3.00 | $17340.00 |
| 2025-08-26 | BRIFFA, MARK | Chief Sales Officer | Sale | 5,127 | $3.00 | $15381.00 |
| 2025-08-15 | CHATKEWITZ, ALEXANDER | Chief Accounting Officer | Sale | 23,959 | $1.46 | $34980.14 |
| 2025-06-10 | SUMME, GREGORY L | Director | Buy | 148,026 | — | — |
| 2025-06-10 | MOAK, DONALD LEE | Director | Buy | 115,132 | — | — |
| 2025-06-10 | ARMSTRONG, TIMOTHY M | Director | Buy | 115,132 | — | — |
| 2025-06-05 | CHATKEWITZ, ALEXANDER | Chief Accounting Officer | Sale | 13,541 | $1.41 | $19092.81 |
| 2025-06-01 | GODSMAN, DAVID | Chief Digital Officer | Sale | 11,959 | $1.31 | $15666.29 |
| 2025-05-26 | LAURIA, KRISTEN | Chief Marketing Officer | Sale | 2,901 | $1.68 | $4873.68 |
| 2025-05-26 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Sale | 2,098 | $1.68 | $3524.64 |
| 2025-05-26 | HOLTZ, DAVID L | Chief Operating Officer | Sale | 2,696 | $1.68 | $4529.28 |
| 2025-05-26 | GODSMAN, DAVID | Chief Digital Officer | Sale | 2,602 | $1.68 | $4371.36 |
| 2025-05-26 | BRIFFA, MARK | EVP, Charter & CEO Air Partner | Sale | 5,127 | $1.68 | $8613.36 |
| 2025-05-15 | LAURIA, KRISTEN | Chief Marketing Officer | Sale | 13,059 | $1.60 | $20894.40 |
| 2025-03-13 | BRIFFA, MARK | EVP, Charter & CEO Air Partner | Sale | 28,717 | $1.06 | $30440.02 |
| 2025-02-26 | LAURIA, KRISTEN | Chief Marketing Officer | Buy | 390,625 | — | — |
| 2025-02-26 | LAURIA, KRISTEN | Chief Marketing Officer | Buy | 325,522 | — | — |
| 2025-02-26 | LAURIA, KRISTEN | Chief Marketing Officer | Sale | 13,755 | $1.20 | $16506.00 |
| 2025-02-26 | KNOPF, MATTHEW J. | Chief Legal Officer | Buy | 410,156 | — | — |
| 2025-02-26 | KNOPF, MATTHEW J. | Chief Legal Officer | Buy | 341,797 | — | — |
| 2025-02-26 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Buy | 332,032 | — | — |
| 2025-02-26 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Buy | 276,694 | — | — |
| 2025-02-26 | KEDZIOR, BRIAN JOSEPH | Chief People Officer | Sale | 9,907 | $1.20 | $11888.40 |
| 2025-02-26 | HOLTZ, DAVID L | Chief Operating Officer | Buy | 406,250 | — | — |
| 2025-02-26 | HOLTZ, DAVID L | Chief Operating Officer | Buy | 338,542 | — | — |
| 2025-02-26 | HOLTZ, DAVID L | Chief Operating Officer | Sale | 12,711 | $1.20 | $15253.20 |
| 2025-02-26 | GODSMAN, DAVID | Chief Digital Officer | Buy | 406,250 | — | — |
| 2025-02-26 | GODSMAN, DAVID | Chief Digital Officer | Buy | 338,542 | — | — |
| 2025-02-26 | GODSMAN, DAVID | Chief Digital Officer | Sale | 12,333 | $1.20 | $14799.60 |
| 2025-02-26 | CHATKEWITZ, ALEXANDER | Chief Accounting Officer | Buy | 218,750 | — | — |
| 2025-02-26 | CHATKEWITZ, ALEXANDER | Chief Accounting Officer | Buy | 182,292 | — | — |
| 2025-02-26 | CABEZAS, ERIC | Interim CFO | Buy | 300,781 | — | — |
| 2025-02-26 | CABEZAS, ERIC | Interim CFO | Buy | 250,652 | — | — |
| 2025-02-26 | CABEZAS, ERIC | Interim CFO | Sale | 8,866 | $1.20 | $10639.20 |
| 2025-02-26 | BRIFFA, MARK | EVP, Charter & CEO Air Partner | Buy | 439,454 | — | — |
| 2025-02-26 | BRIFFA, MARK | EVP, Charter & CEO Air Partner | Buy | 366,212 | — | — |
| 2025-02-26 | BRIFFA, MARK | EVP, Charter & CEO Air Partner | Sale | 20,510 | $1.20 | $24612.00 |
Frequently asked questions
Are UP insiders buying or selling?
Over the transactions on record, UP insiders have been net sellers, with about $2.02M in stock sold across 67 sales, against 4 open-market purchases.
Does insider selling at UP mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which UP insiders are selling the most?
Recent selling is concentrated in a few names. BRIFFA, MARK accounts for the largest share on record, with about $470800.97 sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.