U
Unity Software Inc
NYSE: U · TECHNOLOGY · SOFTWARE - APPLICATION
$26.87
-2.86% today
Updated 2026-06-05
Market cap
$11.89B
P/E ratio
—
P/S ratio
6.18x
EPS (TTM)
$-1.57
Dividend yield
—
52W range
$17 – $52
Volume
12.9M
Unity Software Inc (U) Insider transactions
Net insider activity
Net selling (3,442,840 shares)
Buy transactions
19
Sell transactions
81
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-05-28 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 2,099 | $27.37 | $57449.63 |
| 2026-05-26 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 24,021 | $27.18 | $652890.78 |
| 2026-05-26 | BROMBERG, MATTHEW S | Director, CEO and President | Sale | 138,993 | $27.18 | $3.78M |
| 2026-05-26 | BOYDEN, REBECCA BERENICE | SVP, Chief Legal Officer | Sale | 952 | $27.20 | $25894.40 |
| 2026-05-26 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 19,009 | $27.18 | $516664.62 |
| 2026-05-26 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 13,247 | $27.18 | $360053.46 |
| 2026-05-13 | WHITEHURST, JAMES M | Director | Buy | 8,181 | — | — |
| 2026-05-13 | SMITH, KEISHA | Director | Buy | 10,226 | — | — |
| 2026-05-13 | SLTA, IV (GP), L.L.C. | Director | Buy | 16,176 | — | — |
| 2026-05-13 | SISCO, DALY ROBYNNE | Director | Buy | 7,995 | — | — |
| 2026-05-13 | SCHULER, BARRY | Director | Buy | 13,015 | — | — |
| 2026-05-13 | KIM, BERNARD JIN | Director | Buy | 7,995 | — | — |
| 2026-05-13 | DOVRAT, SHLOMO | Director | Buy | 12,086 | — | — |
| 2026-05-13 | BOTHA, ROELOF | Director | Buy | 13,201 | — | — |
| 2026-05-01 | KIM, BERNARD JIN | Director | Buy | 14,743 | — | — |
| 2026-03-05 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 6,205 | $21.03 | $130491.15 |
| 2026-03-02 | YAHES, JARROD | SVP, Chief Financial Officer | Buy | 200,653 | — | — |
| 2026-03-02 | BROMBERG, MATTHEW S | Director, CEO and President | Buy | 503,966 | — | — |
| 2026-03-02 | BOYDEN, REBECCA BERENICE | SVP, Chief Legal Officer | Buy | 45,146 | — | — |
| 2026-03-02 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Buy | 200,653 | — | — |
| 2026-02-27 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 2,541 | $18.76 | $47669.16 |
| 2026-02-25 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 12,196 | $18.07 | $220381.72 |
| 2026-02-25 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 10,164 | $18.07 | $183663.48 |
| 2026-02-25 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 10,578 | $18.07 | $191144.46 |
| 2025-12-12 | BAR-ZEEV, TOMER | Director | Sale | 50,000 | $47.00 | $2.35M |
| 2025-12-11 | HELGASON, DAVID | Director | Sale | 300,000 | $49.16 | $14.75M |
| 2025-12-11 | HELGASON, DAVID | Director | Sale | 93,312 | $51.16 | $4.77M |
| 2025-12-11 | HELGASON, DAVID | Director | Sale | 8,347 | $49.16 | $410351.04 |
| 2025-12-11 | BAR-ZEEV, TOMER | Director | Sale | 86,423 | $50.58 | $4.37M |
| 2025-12-11 | BAR-ZEEV, TOMER | Director | Sale | 37,200 | $51.42 | $1.91M |
| 2025-12-11 | BAR-ZEEV, TOMER | Director | Sale | 1,377 | $52.08 | $71714.16 |
| 2025-12-10 | HELGASON, DAVID | Director | Sale | 306,688 | $50.16 | $15.38M |
| 2025-12-10 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 14,407 | $50.01 | $720494.07 |
| 2025-12-01 | BAR-ZEEV, TOMER | Director | Sale | 187,130 | $41.80 | $7.82M |
| 2025-12-01 | BAR-ZEEV, TOMER | Director | Sale | 62,870 | $42.32 | $2.66M |
| 2025-11-28 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 1,988 | $42.47 | $84430.36 |
| 2025-11-26 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 27,742 | $42.79 | $1.19M |
| 2025-11-25 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 21,231 | $40.89 | $868135.59 |
| 2025-11-25 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 9,699 | $42.05 | $407842.95 |
| 2025-11-25 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 3,789 | $42.42 | $160729.38 |
| 2025-11-25 | BROMBERG, MATTHEW S | Director, CEO and President | Sale | 25,125 | $40.89 | $1.03M |
| 2025-11-25 | BROMBERG, MATTHEW S | Director, CEO and President | Sale | 11,251 | $42.04 | $472992.04 |
| 2025-11-25 | BROMBERG, MATTHEW S | Director, CEO and President | Sale | 4,649 | $42.43 | $197257.07 |
| 2025-11-25 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 25,121 | $40.89 | $1.03M |
| 2025-11-25 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 13,322 | $42.11 | $560989.42 |
| 2025-11-25 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 2,250 | $42.46 | $95535.00 |
| 2025-11-25 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 13,084 | $41.33 | $540761.72 |
| 2025-11-25 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 600 | $42.47 | $25482.00 |
| 2025-11-24 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 29,599 | $41.41 | $1.23M |
| 2025-11-17 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 817 | $36.60 | $29902.20 |
| 2025-11-11 | DOVRAT, SHLOMO | Director | Sale | 30,000 | $42.87 | $1.29M |
| 2025-11-10 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 14,914 | $42.75 | $637573.50 |
| 2025-11-06 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 12,131 | $41.01 | $497492.31 |
| 2025-11-06 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 2,869 | $41.74 | $119752.06 |
| 2025-11-03 | BAR-ZEEV, TOMER | Director | Sale | 234,701 | $37.94 | $8.90M |
| 2025-11-03 | BAR-ZEEV, TOMER | Director | Sale | 15,299 | $38.55 | $589776.45 |
| 2025-10-16 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 802 | $36.22 | $29048.44 |
| 2025-10-15 | GUPTA, ANIRMA | SVP, Chief Legal Officer | Sale | 2,734 | $37.85 | $103481.90 |
| 2025-10-01 | BAR-ZEEV, TOMER | Director | Sale | 206,544 | $39.72 | $8.20M |
| 2025-10-01 | BAR-ZEEV, TOMER | Director | Sale | 43,456 | $40.36 | $1.75M |
| 2025-09-16 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 645 | $46.52 | $30005.40 |
| 2025-09-15 | GUPTA, ANIRMA | SVP, Chief Legal Officer | Sale | 2,296 | $43.99 | $101001.04 |
| 2025-09-15 | BAR-ZEEV, TOMER | Director | Sale | 115,620 | $45.50 | $5.26M |
| 2025-09-15 | BAR-ZEEV, TOMER | Director | Sale | 34,380 | $46.14 | $1.59M |
| 2025-09-08 | HELGASON, DAVID | Director | Sale | 597,144 | $43.73 | $26.11M |
| 2025-09-08 | HELGASON, DAVID | Director | Sale | 468,178 | $44.70 | $20.93M |
| 2025-09-08 | HELGASON, DAVID | Director | Sale | 284,678 | $45.44 | $12.94M |
| 2025-09-02 | BAR-ZEEV, TOMER | Director | Sale | 150,000 | $37.75 | $5.66M |
| 2025-08-27 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 63,813 | $39.41 | $2.51M |
| 2025-08-26 | BROMBERG, MATTHEW S | Director, CEO and President | Sale | 120,000 | — | — |
| 2025-08-26 | BROMBERG, MATTHEW S | Director, CEO and President | Sale | 120,000 | $40.03 | $4.80M |
| 2025-08-25 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 16,085 | $39.60 | $636966.00 |
| 2025-08-25 | YAHES, JARROD | SVP, Chief Financial Officer | Sale | 13,791 | $39.00 | $537849.00 |
| 2025-08-25 | GUPTA, ANIRMA | SVP, Chief Legal Officer | Sale | 5,600 | $39.60 | $221760.00 |
| 2025-08-25 | GUPTA, ANIRMA | SVP, Chief Legal Officer | Sale | 5,219 | $39.01 | $203593.19 |
| 2025-08-25 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 27,264 | $39.60 | $1.08M |
| 2025-08-25 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 22,038 | $38.99 | $859261.62 |
| 2025-08-25 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 4,738 | $39.61 | $187672.18 |
| 2025-08-25 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 4,411 | $39.01 | $172073.11 |
| 2025-08-18 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 790 | $37.89 | $29933.10 |
| 2025-08-15 | GUPTA, ANIRMA | SVP, Chief Legal Officer | Sale | 3,384 | $38.37 | $129844.08 |
| 2025-08-11 | BLUM, ALEXANDER | SVP, Chief Operating Officer | Sale | 2,582 | $32.99 | $85180.18 |
| 2025-08-06 | BAR-ZEEV, TOMER | Director | Sale | 49,509 | $38.32 | $1.90M |
| 2025-08-06 | BAR-ZEEV, TOMER | Director | Sale | 491 | $38.86 | $19080.26 |
| 2025-08-04 | BAR-ZEEV, TOMER | Director | Sale | 39,156 | $33.06 | $1.29M |
| 2025-08-04 | BAR-ZEEV, TOMER | Director | Sale | 10,844 | $33.60 | $364358.40 |
| 2025-08-01 | BAR-ZEEV, TOMER | Director | Sale | 50,000 | $31.55 | $1.58M |
| 2025-07-17 | BAR-ZEEV, TOMER | Director | Sale | 50,000 | $37.67 | $1.88M |
| 2025-07-16 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 1,011 | $32.30 | $32655.30 |
| 2025-07-16 | BAR-ZEEV, TOMER | Director | Sale | 50,000 | $32.97 | $1.65M |
| 2025-07-09 | DOVRAT, SHLOMO | Director | Sale | 50,000 | $30.01 | $1.50M |
| 2025-07-03 | BAR-ZEEV, TOMER | Director | Sale | 50,000 | $25.06 | $1.25M |
| 2025-06-16 | BARRYSMITH, MARK | Chief Accounting Officer | Sale | 1,268 | $24.09 | $30546.12 |
| 2025-06-12 | DOVRAT, SHLOMO | Director | Sale | 15,782 | $25.01 | $394707.82 |
| 2025-06-11 | WHITEHURST, JAMES M | Director | Buy | 14,238 | — | — |
| 2025-06-11 | SMITH, KEISHA | Director | Buy | 10,730 | — | — |
| 2025-06-11 | SLTA, IV (GP), L.L.C. | Director | Buy | 21,873 | — | — |
| 2025-06-11 | SISCO, DALY ROBYNNE | Director | Buy | 7,635 | — | — |
| 2025-06-11 | SCHULER, BARRY | Director | Buy | 13,206 | — | — |
| 2025-06-11 | SCHMIDT, CAMPBELL MARY | Director | Buy | 7,635 | — | — |
Frequently asked questions
Are U insiders buying or selling?
Over the transactions on record, U insiders have been net sellers, with about $187.40M in stock sold across 81 sales. The entries tagged as buys are stock grants and option exercises recorded at $0, not open-market purchases.
Does insider selling at U mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which U insiders are selling the most?
Recent selling is concentrated in a few names. HELGASON, DAVID accounts for the largest share on record, with about $95.29M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.