Tuniu Corp
NASDAQ: TOUR · CONSUMER CYCLICAL · TRAVEL SERVICES
Updated 2026-06-05
Tuniu Corp (TOUR) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for TOUR.
Current price exceeds what fundamentals support. Risk/reward skewed unfavorably.
TOUR historical valuation range
Where current P/E sits in TOUR's own 5Y range.
TOUR intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Standard discounted cash flow models produce unreliable output for unprofitable or near-breakeven companies. Revenue-based multiples such as P/S and EV/Sales, combined with the historical valuation position above, give a more reliable read for this stock.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
TOUR valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
Current: 11.11x
P/S Ratio — History
Current: 0.09x
Is TOUR overvalued in 2026?
Tuniu Corp (TOUR) currently trades at $5.94 per share with a market capitalization of $53,124,000.00. Based on our multi-factor framework, the stock appears richly valued with a Smart Value Score of 42/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
The stock trades at a P/E ratio of 11.1x, below its 5-year median of 17.7x. The PEG ratio of 6540.00 indicates the price has run ahead of the underlying growth rate.
Looking at its own history, TOUR is currently trading cheaper than 94% of the last 5Y on P/E. This places it in the 6th percentile of its historical range, a level that has historically coincided with attractive entry points.
A standard DCF model does not produce reliable output for TOUR under current conditions. For unprofitable or near-breakeven companies, revenue-based multiples such as EV/Sales and historical P/S percentile are more informative than intrinsic value calculations.
The Piotroski F-Score of 4/9 puts financial quality in a middling range, neither a standout strength nor an obvious red flag.
Bottom line: TOUR appears richly valued on our framework, with a Smart Value Score of 42/100. At current levels the risk/reward is skewed against the buyer. A materially lower price or significant operational improvement would be needed to change the picture.
Frequently asked questions
Is TOUR overvalued?
TOUR scores 42/100 on our Smart Value Score (Grade D), a weak overall profile. A standard DCF is unreliable here given the profitability profile, so valuation leans on revenue-based measures like EV/Sales and the P/S percentile below.
What is TOUR's fair value?
A standard DCF is unreliable for TOUR given its current profitability profile. Revenue-based approaches like EV/Sales or the historical P/S percentile are more informative for this stock.
What P/E ratio does TOUR trade at?
TOUR trades at a P/E of 11.1x on trailing twelve-month earnings, against a 5-year median of 17.7x. P/E is what you pay per dollar of profit, and sitting below its own median means the stock is cheaper than usual relative to its earnings.
Is TOUR a buy based on valuation?
Our Smart Value rating for TOUR is Sell, from a Smart Value Score of 42/100 that blends growth, quality, and valuation. The profile skews cautious, and a better price or clearer operating improvement would strengthen the case. This is research to inform your decision, not personalized financial advice.
How does TOUR's valuation compare to its history?
On P/E, TOUR sits in the 6th percentile of its own 5Y range, historically cheap relative to where it has traded. A low percentile means today's multiple is near the bottom of its historical band.
What is TOUR's Smart Value Score?
TOUR's Smart Value Score is 42/100. It is a proprietary WallStSmart metric blending growth quality, financial health, and valuation into a single 0-100 read, and scores above 75 are rare, signaling strong multi-factor alignment.