Smith & Wesson Brands Inc
NASDAQ: SWBI · INDUSTRIALS · AEROSPACE & DEFENSE
Updated 2026-06-04
Smith & Wesson Brands Inc (SWBI) Insider transactions
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-05-02 | SMITH, MARK PETER | Director, See Remarks | Sale | 4,481 | $14.97 | $67080.57 |
| 2026-05-02 | MCPHERSON, DEANA L | See Remarks | Sale | 880 | $14.97 | $13173.60 |
| 2026-05-02 | MAXWELL, KEVIN ALDEN | See Remarks | Sale | 653 | $14.97 | $9775.41 |
| 2026-05-01 | TENGWALL, KYLE | Vice President, Marketing | Buy | 29,234 | — | — |
| 2026-05-01 | TENGWALL, KYLE | Vice President, Marketing | Buy | 14,618 | — | — |
| 2026-05-01 | SMITH, MARK PETER | Director, See Remarks | Buy | 181,912 | — | — |
| 2026-05-01 | SMITH, MARK PETER | Director, See Remarks | Buy | 90,956 | — | — |
| 2026-05-01 | SMITH, MARK PETER | Director, See Remarks | Sale | 23,473 | $15.57 | $365474.61 |
| 2026-05-01 | MCPHERSON, DEANA L | See Remarks | Buy | 55,222 | — | — |
| 2026-05-01 | MCPHERSON, DEANA L | See Remarks | Buy | 27,612 | — | — |
| 2026-05-01 | MCPHERSON, DEANA L | See Remarks | Sale | 6,660 | $15.57 | $103696.20 |
| 2026-05-01 | MAXWELL, KEVIN ALDEN | See Remarks | Buy | 55,222 | — | — |
| 2026-05-01 | MAXWELL, KEVIN ALDEN | See Remarks | Buy | 27,612 | — | — |
| 2026-05-01 | MAXWELL, KEVIN ALDEN | See Remarks | Sale | 6,854 | $15.57 | $106716.78 |
| 2025-11-10 | MAXWELL, KEVIN ALDEN | See Remarks | Sale | 1,211 | $8.61 | $10426.71 |
| 2025-09-15 | SUGGS, DENIS G | Director | Buy | 12,711 | — | — |
| 2025-09-15 | SCOTT, ROBERT L | Director | Buy | 12,711 | — | — |
| 2025-09-15 | MONHEIT, BARRY M | Director | Buy | 12,711 | — | — |
| 2025-09-15 | LOHMEIER, MICHELLE | Director | Buy | 12,711 | — | — |
| 2025-09-15 | DIAZ, FRED M | Director | Buy | 12,711 | — | — |
| 2025-09-15 | BRITT, ANITA D | Director | Buy | 12,711 | — | — |
| 2025-05-05 | SMITH, MARK PETER | Director, See Remarks | Sale | 2,045 | $9.18 | $18773.10 |
| 2025-05-05 | MCPHERSON, DEANA L | See Remarks | Sale | 615 | $9.18 | $5645.70 |
| 2025-05-05 | CUPERO, SUSAN JEAN | Vice President, Sales | Sale | 447 | $9.18 | $4103.46 |
| 2025-05-02 | SMITH, MARK PETER | Director, See Remarks | Sale | 3,002 | $9.41 | $28248.82 |
| 2025-05-02 | MCPHERSON, DEANA L | See Remarks | Sale | 913 | $9.41 | $8591.33 |
| 2025-05-02 | MAXWELL, KEVIN ALDEN | See Remarks | Sale | 662 | $9.41 | $6229.42 |
| 2025-05-02 | CUPERO, SUSAN JEAN | Vice President, Sales | Sale | 1,311 | $9.41 | $12336.51 |
| 2025-05-01 | SMITH, MARK PETER | Director, See Remarks | Buy | 295,794 | — | — |
| 2025-05-01 | SMITH, MARK PETER | Director, See Remarks | Buy | 147,898 | — | — |
| 2025-05-01 | SMITH, MARK PETER | Director, See Remarks | Sale | 12,780 | $9.22 | $117831.60 |
| 2025-05-01 | MCPHERSON, DEANA L | See Remarks | Buy | 89,794 | — | — |
| 2025-05-01 | MCPHERSON, DEANA L | See Remarks | Buy | 44,898 | — | — |
| 2025-05-01 | MCPHERSON, DEANA L | See Remarks | Sale | 4,109 | $9.22 | $37884.98 |
| 2025-05-01 | MAXWELL, KEVIN ALDEN | See Remarks | Buy | 89,794 | — | — |
| 2025-05-01 | MAXWELL, KEVIN ALDEN | See Remarks | Buy | 44,898 | — | — |
| 2025-05-01 | MAXWELL, KEVIN ALDEN | See Remarks | Sale | 2,512 | $9.22 | $23160.64 |
| 2025-05-01 | CUPERO, SUSAN JEAN | Vice President, Sales | Sale | 7,176 | $9.22 | $66162.72 |
| 2025-03-15 | CUPERO, SUSAN JEAN | Vice President, Sales | Sale | 468 | $9.85 | $4609.80 |
| 2024-11-08 | MAXWELL, KEVIN ALDEN | See Remarks | Sale | 1,211 | $13.36 | $16178.96 |
| 2024-09-17 | SUGGS, DENIS | Director | Buy | 9,111 | — | — |
| 2024-09-17 | SCOTT, ROBERT L | Director | Buy | 9,111 | — | — |
| 2024-09-17 | MONHEIT, BARRY M | Director | Buy | 9,111 | — | — |
| 2024-09-17 | LOHMEIER, MICHELLE | Director | Buy | 9,111 | — | — |
| 2024-09-17 | DIAZ, FRED M | Director | Buy | 9,111 | — | — |
| 2024-09-17 | BRITT, ANITA D | Director | Buy | 9,111 | — | — |
| 2024-09-09 | CUPERO, SUSAN JEAN | Vice President, Sales | Sale | 539 | $12.24 | $6597.36 |
| 2024-08-25 | SMITH, MARK PETER | Director, See Remarks | Sale | 2,212 | $15.21 | $33644.52 |
| 2024-07-29 | SCOTT, ROBERT L | Director | Sale | 2,000 | $16.07 | $32140.00 |
| 2024-06-28 | SCOTT, ROBERT L | Director | Sale | 2,000 | $14.80 | $29600.00 |
| 2024-06-17 | MCPHERSON, DEANA L | See Remarks | Sale | 299 | $16.17 | $4833.34 |
| 2024-05-03 | SMITH, MARK PETER | Director, See Remarks | Sale | 2,157 | $17.19 | $37078.83 |
| 2024-05-03 | MCPHERSON, DEANA L | See Remarks | Sale | 628 | $17.19 | $10795.32 |
| 2024-05-03 | CUPERO, SUSAN JEAN | Vice President, Sales | Sale | 432 | $17.19 | $7426.08 |
| 2024-05-02 | SMITH, MARK PETER | Director, See Remarks | Sale | 3,226 | $17.80 | $57422.80 |
| 2024-05-02 | MCPHERSON, DEANA L | See Remarks | Sale | 946 | $17.08 | $16157.68 |
| 2024-05-02 | MAXWELL, KEVIN ALDEN | See Remarks | Sale | 654 | $17.08 | $11170.32 |
| 2024-05-02 | CUPERO, SUSAN JEAN | Vice President, Sales | Sale | 651 | $17.08 | $11119.08 |
| 2024-05-01 | SMITH, MARK PETER | Director, See Remarks | Buy | 164,976 | — | — |
| 2024-05-01 | SMITH, MARK PETER | Director, See Remarks | Buy | 82,489 | — | — |
| 2024-05-01 | SMITH, MARK PETER | Director, See Remarks | Sale | 9,621 | $16.80 | $161632.80 |
| 2024-05-01 | MCPHERSON, DEANA L | See Remarks | Buy | 50,080 | — | — |
| 2024-05-01 | MCPHERSON, DEANA L | See Remarks | Buy | 25,041 | — | — |
| 2024-05-01 | MCPHERSON, DEANA L | See Remarks | Sale | 2,717 | $16.80 | $45645.60 |
| 2024-05-01 | MAXWELL, KEVIN ALDEN | See Remarks | Buy | 35,350 | — | — |
| 2024-05-01 | MAXWELL, KEVIN ALDEN | See Remarks | Buy | 17,676 | — | — |
| 2024-05-01 | MAXWELL, KEVIN ALDEN | See Remarks | Sale | 1,163 | $16.80 | $19538.40 |
| 2024-05-01 | CUPERO, SUSAN JEAN | Vice President, Sales | Buy | 35,350 | — | — |
| 2024-05-01 | CUPERO, SUSAN JEAN | Vice President, Sales | Buy | 17,676 | — | — |
| 2024-05-01 | CUPERO, SUSAN JEAN | Vice President, Sales | Sale | 1,070 | $16.80 | $17976.00 |
| 2024-03-20 | SCOTT, ROBERT L | Director | Sale | 2,000 | $17.90 | $35800.00 |
| 2024-03-15 | CUPERO, SUSAN JEAN | Vice President, Sales | Sale | 669 | $17.54 | $11734.26 |
| 2024-03-11 | MCPHERSON, DEANA L | See Remarks | Sale | 13,068 | $17.49 | $228539.72 |
| 2024-02-20 | SCOTT, ROBERT L | Director | Sale | 2,000 | $13.46 | $26920.00 |
| 2024-01-22 | SCOTT, ROBERT L | Director | Sale | 2,000 | $13.17 | $26340.00 |
| 2023-12-20 | SCOTT, ROBERT L | Director | Sale | 2,000 | $13.40 | $26800.00 |
| 2023-11-20 | SCOTT, ROBERT L | Director | Sale | 2,000 | $13.96 | $27920.00 |
| 2023-11-08 | MAXWELL, KEVIN ALDEN | See Remarks | Sale | 1,191 | $13.74 | $16364.34 |
| 2023-10-20 | SCOTT, ROBERT L | Director | Sale | 2,000 | $14.15 | $28300.00 |
| 2023-09-19 | SUGGS, DENIS | Director | Buy | 8,496 | — | — |
| 2023-09-19 | SCOTT, ROBERT L | Director | Sale | 8,496 | — | — |
| 2023-09-19 | MONHEIT, BARRY M | Director | Buy | 8,496 | — | — |
| 2023-09-19 | LOHMEIER, MICHELLE | Director | Buy | 8,496 | — | — |
| 2023-09-19 | FURMAN, JOHN B | Director | Buy | 8,496 | — | — |
| 2023-09-19 | DIAZ, FRED M | Director | Buy | 8,496 | — | — |
| 2023-09-19 | BRITT, ANITA D | Director | Buy | 8,496 | — | — |
| 2023-09-09 | CUPERO, SUSAN JEAN | See Remarks | Sale | 540 | $11.63 | $6280.20 |
| 2023-08-25 | SMITH, MARK PETER | Director, See remarks. | Sale | 2,268 | $12.21 | $27692.28 |
| 2023-07-17 | LOHMEIER, MICHELLE | Director | Buy | 7,843 | — | — |
| 2023-06-15 | MCPHERSON, DEANA L | See Remarks | Sale | 635 | $12.12 | $7696.20 |
| 2023-06-15 | CUPERO, SUSAN JEAN | See Remarks | Sale | 206 | $12.12 | $2496.72 |
| 2023-05-06 | SMITH, MARK PETER | Director, See remarks. | Sale | 8,076 | $11.91 | $96185.16 |
| 2023-05-03 | SMITH, MARK PETER | Director, See remarks. | Sale | 2,182 | $11.82 | $25791.24 |
| 2023-05-03 | MCPHERSON, DEANA L | See Remarks | Sale | 628 | $11.82 | $7422.96 |
| 2023-05-03 | CUPERO, SUSAN JEAN | See Remarks | Sale | 432 | $11.82 | $5106.24 |
| 2023-05-02 | SMITH, MARK PETER | Director, See remarks. | Sale | 3,277 | $12.02 | $39389.54 |
| 2023-05-02 | MCPHERSON, DEANA L | See Remarks | Sale | 946 | $12.02 | $11370.92 |
| 2023-05-02 | MAXWELL, KEVIN ALDEN | See Remarks | Sale | 769 | $12.02 | $9243.38 |
| 2023-05-02 | CUPERO, SUSAN JEAN | See Remarks | Sale | 776 | $12.02 | $9327.52 |
| 2023-05-01 | SMITH, MARK PETER | Director, See remarks. | Buy | 206,016 | — | — |
Frequently asked questions
Are SWBI insiders buying or selling?
Over the transactions on record, SWBI insiders have been net sellers, with about $2.21M in stock sold across 58 sales. The entries tagged as buys are stock grants and option exercises recorded at $0, not open-market purchases.
Does insider selling at SWBI mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which SWBI insiders are selling the most?
Recent selling is concentrated in a few names. SMITH, MARK PETER accounts for the largest share on record, with about $1.08M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.