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SONY

Sony Group Corp

NYSE: SONY · TECHNOLOGY · CONSUMER ELECTRONICS

$20.09
+1.57% today

Updated 2026-04-30

Market cap
$118.69B
P/E ratio
15.57
P/S ratio
0.01x
EPS (TTM)
$1.29
Dividend yield
0.75%
52W range
$20 – $30
Volume
5.3M
OverviewPrice TargetsFinancialsValuationInsidersEarnings

Sony Group Corp (SONY) Financial Forecast & Price Target 2030

Research-backed projections from analyst consensus, management guidance, and sector analysis.

Price target summary

Current
$20.09
Consensus
$27.50
+36.88%
2030 Target
$28,866.67
+143586.76%
DCF
—
—
28 analysts:
2 Buy2 Hold0 Sell

Management guidance

CEO Hiroki Totoki revealed that gaming now constitutes the largest portion of Sony's entertainment business revenue, marking a strategic shift toward content-driven monetization. Sony has committed to making PlayStation the best platform for players and publishers, with focus on maintaining hardware relevance despite memory cost pressures. No specific revenue targets through 2030 were disclosed in available guidance.

Sources: Management guidance, analyst consensus, sector analysishigh confidence

Revenue & price projection

Actual revenue Projected revenue Base case Bull to bear range
Bull case (2030)
$48,112.53
$14210.0B Rev × 20x P/S
Base case (2030)
$28,866.67
$14210.0B Rev × 12x P/S
Bear case (2030)
$19,245.86
$14210.0B Rev × 8x P/S

Financial forecast — research-backed

Metric2023202420252026 (E)2027 (E)2028 (E)2029 (E)2030 (E)
Revenue$10974.4B$13020.8B$12957.1B$12540.0B$12920.0B$13320.0B$13750.0B$14210.0B
Revenue growth—18.6%-0.5%-3.2%3.0%3.1%3.3%3.4%
EPS———$185.76$212.48$238.50$265.80$295.20
P/S ratio———12.0x12.0x12.0x12.0x12.0x
Implied price———$25,475.81$26,247.42$27,059.20$27,932.28$28,866.67

Catalysts & risks

Growth catalysts
+ PlayStation 5 price increases ($100-$150 hikes) improving hardware margins despite memory cost headwinds
+ Gaming revenue acceleration as largest entertainment segment driver with strong music and sensor unit performance
+ TCL joint venture (51% TCL, 49% Sony) for home entertainment business closing April 2027, improving profitability through manufacturing efficiency and market reach
Key risks
- Memory chip cost inflation impacting PlayStation 5 profitability and consumer demand sensitivity to repeated price increases
- EV ambitions derailed with Sony Honda Mobility cancelling Afeela vehicle development due to Honda's EV strategy reassessment
- £2 billion UK PlayStation Store class-action lawsuit over pricing practices creating regulatory and reputational headwinds

Methodology

Sony Group Corp's forward estimates are derived from AI-powered research synthesis combining analyst consensus from 28 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts from industry research. Revenue and EPS projections use analyst consensus where available and conservative extrapolation with growth deceleration for outer years. Price targets are calculated using a tiered Price-to-Sales (P/S) methodology, where the P/S multiple is determined by the projected revenue growth rate.

WallStSmart proprietary research model · Not financial advice · Past performance is not indicative of future results · Last researched: April 6, 2026.