SMPL
Simply Good Foods Co
NASDAQ: SMPL · CONSUMER DEFENSIVE · PACKAGED FOODS
$10.84
+11.18% today
Updated 2026-10-28
Market cap
$984.35M
P/E ratio
—
P/S ratio
0.71x
EPS (TTM)
$-2.11
Dividend yield
—
52W range
$9 – $26
Volume
2.2M
Simply Good Foods Co (SMPL) Insider transactions
Net insider activity
Net buying (361,632 shares)
Buy transactions
55
Sell transactions
45
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-07-22 | KRAFT, TIMOTHY RICHARD | Chf Administrative Officer | Buy | 88,081 | — | — |
| 2026-07-22 | BEALER, CHRISTOPHER J | Chief Financial Officer | Buy | 73,361 | — | — |
| 2026-05-14 | DALEY, CLAYTON C JR | Director | Buy | 10,000 | $11.78 | $117782.00 |
| 2026-05-12 | WEST, DAVID J | Director | Sale | 261,000 | — | — |
| 2026-05-12 | WEST, DAVID J | Director | Sale | 87,000 | — | — |
| 2026-04-23 | KILTS, JAMES M | Director | Buy | 80,000 | $12.39 | $991480.00 |
| 2026-04-16 | BEALER, CHRISTOPHER J | Chief Financial Officer | Sale | 2,361 | $11.61 | $27411.21 |
| 2026-03-04 | HELD, AMY C | SVP and CHRO | Sale | 1,891 | $16.38 | $30974.58 |
| 2026-01-28 | WHITE, JAMES D | Director | Buy | 6,500 | — | — |
| 2026-01-28 | WEST, DAVID J | Director | Buy | 6,500 | — | — |
| 2026-01-28 | SCHENA, JOSEPH J | Director | Buy | 6,500 | — | — |
| 2026-01-28 | RITTERBUSH, DAVID W | Director | Buy | 6,500 | — | — |
| 2026-01-28 | RATZAN, BRIAN K. | Director | Buy | 6,500 | — | — |
| 2026-01-28 | MONTGOMERY, ROBERT G. | Director | Buy | 6,500 | — | — |
| 2026-01-28 | MALLY, ROMITHA | Director | Buy | 6,500 | — | — |
| 2026-01-28 | KILTS, JAMES M | Director | Buy | 6,500 | — | — |
| 2026-01-28 | GOOLSBY, MICHELLE P | Director | Buy | 6,500 | — | — |
| 2026-01-28 | DALEY, CLAYTON C JR | Director | Buy | 6,500 | — | — |
| 2026-01-19 | SCALZO, JOSEPH | President and CEO | Buy | 2,000,000 | — | — |
| 2025-11-17 | CLAWSON, MICHAEL L | Chief Commercial Officer | Buy | 5,000 | $20.00 | $100000.00 |
| 2025-11-11 | MATTHEWS, TIMOTHY ALLEN | VP, Controller and CAO | Sale | 5,859 | $19.47 | $114053.05 |
| 2025-11-08 | THOMAS, RYAN | SVP and GM Atkins marketing | Buy | 12,859 | — | — |
| 2025-11-08 | THOMAS, RYAN | SVP and GM Atkins marketing | Sale | 780 | $19.99 | $15592.20 |
| 2025-11-08 | TANNER, GEOFF E | Director, President and CEO | Buy | 62,405 | — | — |
| 2025-11-08 | TANNER, GEOFF E | Director, President and CEO | Sale | 6,235 | $19.99 | $124637.65 |
| 2025-11-08 | MATTHEWS, TIMOTHY ALLEN | VP, Controller and CAO | Buy | 3,656 | — | — |
| 2025-11-08 | MATTHEWS, TIMOTHY ALLEN | VP, Controller and CAO | Buy | 1,025 | — | — |
| 2025-11-08 | MATTHEWS, TIMOTHY ALLEN | VP, Controller and CAO | Sale | 452 | $19.99 | $9035.48 |
| 2025-11-08 | KRAFT, TIMOTHY RICHARD | Chf Legal & Corp. Dev. Of. | Buy | 20,090 | — | — |
| 2025-11-08 | KRAFT, TIMOTHY RICHARD | Chf Legal & Corp. Dev. Of. | Buy | 3,334 | — | — |
| 2025-11-08 | KRAFT, TIMOTHY RICHARD | Chf Legal & Corp. Dev. Of. | Sale | 1,894 | $19.99 | $37861.06 |
| 2025-11-08 | HELD, AMY C | SVP and CHRO | Buy | 14,277 | — | — |
| 2025-11-08 | HELD, AMY C | SVP and CHRO | Sale | 1,153 | $19.99 | $23048.47 |
| 2025-11-08 | HEFLIN, STUART E. JR. | SVP & General Manager, Quest | Buy | 1,472 | — | — |
| 2025-11-08 | HEFLIN, STUART E. JR. | SVP & General Manager, Quest | Sale | 1,073 | $19.99 | $21449.27 |
| 2025-11-08 | BEALER, CHRISTOPHER J | Chief Financial Officer | Buy | 28,996 | — | — |
| 2025-11-06 | BEALER, CHRISTOPHER J | Chief Financial Officer | Buy | 9,946 | $20.01 | $199019.46 |
| 2025-09-06 | WHITE, JAMES D | Director | Buy | 1,722 | — | — |
| 2025-09-06 | WEST, DAVID J | Director | Buy | 1,722 | — | — |
| 2025-09-06 | SCHENA, JOSEPH J | Director | Buy | 1,722 | — | — |
| 2025-09-06 | RITTERBUSH, DAVID W | Director | Buy | 1,722 | — | — |
| 2025-09-06 | RATZAN, BRIAN K. | Director | Buy | 1,722 | — | — |
| 2025-09-06 | MONTGOMERY, ROBERT G. | Director | Buy | 1,722 | — | — |
| 2025-09-06 | MALLY, ROMITHA | Director | Buy | 1,722 | — | — |
| 2025-09-06 | KILTS, JAMES M | Director | Buy | 1,722 | — | — |
| 2025-09-06 | GOOLSBY, MICHELLE P | Director | Buy | 1,722 | — | — |
| 2025-09-06 | DALEY, CLAYTON C JR | Director | Buy | 1,722 | — | — |
| 2025-07-23 | TANNER, GEOFF E | Director, President and CEO | Buy | 6,050 | $33.11 | $200297.35 |
| 2025-07-01 | OLIVIERI, MARK A. JR. | SVP and GM OWYN | Sale | 2,519 | $32.43 | $81691.17 |
| 2025-05-01 | HEFLIN, STUART E. JR. | SVP & General Manager, Quest | Sale | 328 | $35.96 | $11794.88 |
| 2025-04-11 | HEFLIN, STUART E. JR. | SVP & General Manager, Quest | Sale | 5,000 | $37.25 | $186259.50 |
| 2025-04-10 | TANNER, GEOFF E | Director, President and CEO | Sale | 1,916 | $36.27 | $69493.32 |
| 2025-03-04 | HELD, AMY C | SVP and CHRO | Sale | 2,132 | $36.51 | $77839.32 |
| 2025-02-01 | MATTHEWS, TIMOTHY ALLEN | VP, Controller and CAO | Buy | 2,632 | — | — |
| 2025-01-27 | MALLY, ROMITHA | Director | Buy | 2,215 | — | — |
| 2025-01-18 | KRAFT, TIMOTHY RICHARD | Chf Legal & Corp. Affairs Of. | Sale | 1,898 | $33.87 | $64285.26 |
| 2024-11-18 | KRAFT, TIMOTHY RICHARD | Chf Legal & Corp. Affairs Of. | Sale | 49,854 | $16.75 | $835054.50 |
| 2024-11-18 | KRAFT, TIMOTHY RICHARD | Chf Legal & Corp. Affairs Of. | Sale | 26,907 | $19.89 | $535180.23 |
| 2024-11-18 | KRAFT, TIMOTHY RICHARD | Chf Legal & Corp. Affairs Of. | Sale | 76,761 | $37.60 | $2.89M |
| 2024-11-18 | KRAFT, TIMOTHY RICHARD | Chf Legal & Corp. Affairs Of. | Buy | 49,854 | $16.75 | $835054.50 |
| 2024-11-18 | KRAFT, TIMOTHY RICHARD | Chf Legal & Corp. Affairs Of. | Buy | 26,907 | $19.89 | $535180.23 |
| 2024-11-14 | RATZAN, BRIAN K. | Director | Sale | 50,000 | $37.38 | $1.87M |
| 2024-11-14 | MATTHEWS, TIMOTHY ALLEN | VP, Controller and CAO | Sale | 5,325 | $37.31 | $198689.60 |
| 2024-11-12 | SCALZO, JOSEPH | Director | Sale | 147,200 | $12.00 | $1.77M |
| 2024-11-12 | SCALZO, JOSEPH | Director | Sale | 147,200 | $36.86 | $5.43M |
| 2024-11-11 | RATZAN, BRIAN K. | Director | Sale | 66,483 | $36.28 | $2.41M |
| 2024-11-11 | MONTGOMERY, ROBERT G. | Director | Sale | 2,500 | $36.41 | $91025.00 |
| 2024-11-11 | KRAFT, TIMOTHY RICHARD | Chief Legal Officer, Secretary | Sale | 21,209 | $36.50 | $774183.64 |
| 2024-11-08 | THOMAS, RYAN | SVP and GM Atkins marketing | Buy | 4,233 | — | — |
| 2024-11-08 | THOMAS, RYAN | SVP and GM Atkins marketing | Sale | 375 | $36.23 | $13586.25 |
| 2024-11-08 | TANNER, GEOFF E | Director, President and CEO | Buy | 35,190 | — | — |
| 2024-11-08 | TANNER, GEOFF E | Director, President and CEO | Sale | 2,863 | $36.23 | $103726.49 |
| 2024-11-08 | SCALZO, JOSEPH | Director | Buy | 4,609 | — | — |
| 2024-11-08 | SCALZO, JOSEPH | Director | Sale | 2,374 | $36.23 | $86010.02 |
| 2024-11-08 | RATZAN, BRIAN K. | Director | Sale | 12,714 | $36.25 | $460882.50 |
| 2024-11-08 | OLIVIERI, MARK A. JR. | SVP and GM OWYN | Buy | 3,848 | — | — |
| 2024-11-08 | MATTHEWS, TIMOTHY ALLEN | VP, Controller and CAO | Sale | 2,844 | $36.23 | $103038.12 |
| 2024-11-08 | MATTHEWS, TIMOTHY ALLEN | VP, Controller and CAO | Buy | 2,023 | — | — |
| 2024-11-08 | MATTHEWS, TIMOTHY ALLEN | VP, Controller and CAO | Buy | 243 | — | — |
| 2024-11-08 | MARA, SHAUN | Chief Financial Officer | Buy | 11,436 | — | — |
| 2024-11-08 | MARA, SHAUN | Chief Financial Officer | Sale | 4,916 | $36.23 | $178106.68 |
| 2024-11-08 | MARA, SHAUN | Chief Financial Officer | Buy | 487 | — | — |
| 2024-11-08 | KRAFT, TIMOTHY RICHARD | Chief Legal Officer, Secretary | Buy | 10,117 | — | — |
| 2024-11-08 | KRAFT, TIMOTHY RICHARD | Chief Legal Officer, Secretary | Sale | 1,167 | $36.23 | $42280.41 |
| 2024-11-08 | KRAFT, TIMOTHY RICHARD | Chief Legal Officer, Secretary | Buy | 799 | — | — |
| 2024-11-08 | HELD, AMY C | SVP and CHRO | Buy | 8,064 | — | — |
| 2024-11-08 | HEFLIN, STUART E. JR. | SVP & General Manager, Quest | Sale | 5,614 | $36.23 | $203395.22 |
| 2024-11-08 | HEFLIN, STUART E. JR. | SVP & General Manager, Quest | Buy | 4,134 | — | — |
| 2024-11-07 | WEST, DAVID J | Director | Sale | 730,000 | — | — |
| 2024-11-07 | WEST, DAVID J | Director | Sale | 20,000 | — | — |
| 2024-11-07 | SCALZO, JOSEPH | Director | Sale | 225,912 | $12.00 | $2.71M |
| 2024-11-07 | SCALZO, JOSEPH | Director | Sale | 13,088 | $12.00 | $157056.00 |
| 2024-11-07 | SCALZO, JOSEPH | Director | Sale | 225,912 | $35.67 | $8.06M |
| 2024-11-07 | SCALZO, JOSEPH | Director | Sale | 13,088 | $35.87 | $469528.07 |
| 2024-11-07 | GHEZ, NOMI | Director | Sale | 6,985 | — | — |
| 2024-11-06 | SCALZO, JOSEPH | Director | Sale | 25,000 | $12.00 | $300000.00 |
| 2024-11-06 | SCALZO, JOSEPH | Director | Sale | 25,000 | $35.99 | $899842.50 |
| 2024-11-06 | RATZAN, BRIAN K. | Director | Sale | 20,803 | $36.32 | $755598.24 |
| 2024-09-06 | WHITE, JAMES D | Director | Buy | 3,827 | — | — |
| 2024-09-06 | WEST, DAVID J | Director | Buy | 3,827 | — | — |
Frequently asked questions
Are SMPL insiders buying or selling?
Over the transactions on record, SMPL insiders have been net buyers, with about $32.23M in stock sold across 45 sales, against 7 open-market purchases.
Does insider selling at SMPL mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which SMPL insiders are selling the most?
Recent selling is concentrated in a few names. SCALZO, JOSEPH accounts for the largest share on record, with about $19.87M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.