WallStSmart
SLF

Sun Life Financial Inc.

NYSE: SLF · FINANCIAL SERVICES · INSURANCE - DIVERSIFIED

$70.51
-0.96% today

Updated 2026-04-29

Market cap
$39.07B
P/E ratio
15.70
P/S ratio
1.12x
EPS (TTM)
$4.49
Dividend yield
4.94%
52W range
$54 – $72
Volume
0.7M

Sun Life Financial Inc. (SLF) Financial Forecast & Price Target 2030

Research-backed projections from analyst consensus, management guidance, and sector analysis.

Price target summary

Current
$70.51
Consensus
$84.00
+19.13%
2030 Target
$922.49
+1208.31%
DCF
16 analysts:
1 Buy1 Hold2 Sell

Management guidance

No specific CEO revenue targets disclosed in available guidance. Recent earnings (Feb 2026) highlighted strong underlying growth in Protection and Health Sales, with strategic acquisitions (BGO remaining stake $1.2B, Bell Partners $350M, Crescent Capital $829M) totaling ~$2.4B deployed to expand asset management. CEO Kevin Strain emphasized Asia growth strategy and multifamily real estate expansion but did not provide explicit 2026-2030 revenue guidance.

Sources: Management guidance, analyst consensus, sector analysismedium confidence

Revenue & price projection

Actual revenue Projected revenue Base case Bull to bear range
Bull case (2030)
$1,533.24
$42.6B Rev × 20x P/S
Base case (2030)
$922.49
$42.6B Rev × 12x P/S
Bear case (2030)
$610.75
$42.6B Rev × 8x P/S

Financial forecast — research-backed

Metric2023202420252026 (E)2027 (E)2028 (E)2029 (E)2030 (E)
Revenue$32.7B$34.5B$42.2B$35.8B$37.2B$38.9B$40.7B$42.6B
Revenue growth5.6%22.3%2.6%3.9%4.6%4.6%4.7%
EPS$6.36$7.23$7.43$8.35$9.05$9.80$10.60$11.45
P/S ratio12.0x12.0x12.0x12.0x12.0x
Implied price$769.80$801.61$839.78$877.96$922.49

Catalysts & risks

Growth catalysts
+ SLC Management asset growth from BGO/Bell Partners/Crescent acquisitions (~$100B+ multifamily AUM combined)
+ Asia expansion (S&P upgraded Sun Life Hong Kong to AA; largest operating unit in Asia contributing significantly to net income)
+ U.S. dental and health insurance organic growth continuation (strong Q4 2025 Protection/Health sales)
+ Integration synergies from $2.4B+ acquisition spree (2026H2 close expected)
Key risks
- Reported revenue anomaly: StockAnalysis shows 2026E of $13.67B (-60.81% YoY), which contradicts TTM $34.88B and historical trend—suggests potential accounting/consolidation change or data error requiring clarification
- U.S. dental headwinds (cited as concern by Simply Wall St analyst; regulatory/competitive pressure)
- MFS fee pressure in asset management
- Integration execution risk on $2.4B+ in acquisitions
- Insurance underwriting volatility in health/protection segments

Methodology

Sun Life Financial Inc.'s forward estimates are derived from AI-powered research synthesis combining analyst consensus from 16 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts from industry research. Revenue and EPS projections use analyst consensus where available and conservative extrapolation with growth deceleration for outer years. Price targets are calculated using a tiered Price-to-Sales (P/S) methodology, where the P/S multiple is determined by the projected revenue growth rate.

WallStSmart proprietary research model · Not financial advice · Past performance is not indicative of future results · Last researched: April 7, 2026.