SG
Sweetgreen Inc
NYSE: SG · CONSUMER CYCLICAL · RESTAURANTS
$11.24
+9.02% today
Updated 2026-10-28
Market cap
$1.27B
P/E ratio
118.56
P/S ratio
1.86x
EPS (TTM)
$0.09
Dividend yield
—
52W range
$4 – $11
Volume
5.0M
Sweetgreen Inc (SG) Insider transactions
Net insider activity
Net buying (2,946,888 shares)
Buy transactions
74
Sell transactions
26
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2031-11-22 | AYELE, WOULETA | Chief Technology Officer | Buy | 250,000 | — | — |
| 2026-08-17 | MCCONNELL, JAMIE | Chief Financial Officer | Sale | 15,033 | $6.21 | $93354.93 |
| 2026-08-17 | COCHRAN, JASON MILES | Chief Operating Officer | Sale | 4,809 | $6.21 | $29863.89 |
| 2026-06-11 | SINGER, BRADLEY E | Director | Buy | 24,115 | — | — |
| 2026-06-11 | RU, NATHANIEL | Director | Buy | 24,115 | — | — |
| 2026-06-11 | OSTROFF, DAWN | Director | Buy | 24,115 | — | — |
| 2026-06-11 | MORAN, MONTGOMERY F | Director | Buy | 24,115 | — | — |
| 2026-06-11 | BURROWS, CLIFFORD | Director | Buy | 24,115 | — | — |
| 2026-06-11 | BORNSTEIN, JULIE | Director | Buy | 24,115 | — | — |
| 2026-06-11 | BLUMENTHAL, NEIL HARRIS | Director | Buy | 24,115 | — | — |
| 2026-05-18 | MCCONNELL, JAMIE | Chief Financial Officer | Buy | 1,401 | $8.00 | $11208.00 |
| 2026-05-18 | COCHRAN, JASON MILES | Chief Operating Officer | Buy | 15,038 | $7.99 | $120158.13 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 566,000 | $5.69 | $3.22M |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 11,243 | $5.69 | $63972.67 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 2,063 | $5.66 | $11676.58 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 1,603 | $5.66 | $9072.98 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 1,502 | $5.65 | $8486.30 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 1,496 | $5.69 | $8512.24 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 1,233 | $5.66 | $6978.78 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 1,020 | $5.69 | $5803.80 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 951 | $5.66 | $5382.66 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 901 | $5.66 | $5099.66 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 721 | $5.66 | $4080.86 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 600 | $5.65 | $3390.00 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 375 | $5.69 | $2133.75 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 366 | $5.69 | $2082.54 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 341 | $5.69 | $1940.29 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 300 | $5.67 | $1701.00 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 295 | $5.69 | $1678.55 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 290 | $5.69 | $1650.10 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 288 | $5.72 | $1647.36 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 272 | $5.65 | $1536.80 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 260 | $5.63 | $1463.80 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 221 | $5.65 | $1248.65 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 201 | $5.67 | $1139.67 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 200 | $5.66 | $1132.00 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 196 | $5.61 | $1099.56 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 188 | $5.61 | $1054.68 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 166 | $5.69 | $944.54 |
| 2026-04-07 | GOLDMAN, SACHS GROUP INC | 10% Owner | Buy | 160 | $5.70 | $912.00 |
| 2026-03-15 | MCCONNELL, JAMIE | Chief Financial Officer | Buy | 109,890 | — | — |
| 2026-03-15 | MCCONNELL, JAMIE | Chief Financial Officer | Buy | 76,923 | — | — |
| 2026-03-15 | JAMMET, NICOLAS | Director, Chief Concept Officer | Buy | 76,923 | — | — |
| 2026-03-15 | JAMMET, NICOLAS | Director, Chief Concept Officer | Buy | 53,846 | — | — |
| 2026-03-15 | COCHRAN, JASON MILES | Chief Operating Officer | Buy | 109,890 | — | — |
| 2026-03-15 | COCHRAN, JASON MILES | Chief Operating Officer | Buy | 76,923 | — | — |
| 2026-03-05 | JAMMET, NICOLAS | Director, Chief Concept Officer | Buy | 4,428 | $5.71 | $25283.88 |
| 2025-11-12 | NEMAN, JONATHAN | Director, CHIEF EXECUTIVE OFFICER | Buy | 179,800 | $5.56 | $999688.00 |
| 2025-11-12 | JAMMET, NICOLAS | Director, Chief Concept Officer | Buy | 9,140 | $5.45 | $49813.00 |
| 2025-11-12 | JAMMET, NICOLAS | Director, Chief Concept Officer | Buy | 8,975 | $5.57 | $49990.75 |
| 2025-10-15 | MCCONNELL, JAMIE | Chief Financial Officer | Buy | 300,000 | — | — |
| 2025-10-15 | MCCONNELL, JAMIE | Chief Financial Officer | Buy | 150,000 | — | — |
| 2025-09-15 | COCHRAN, JASON MILES | Chief Operating Officer | Buy | 50,000 | — | — |
| 2025-09-15 | COCHRAN, JASON MILES | Chief Operating Officer | Buy | 50,000 | — | — |
| 2025-09-05 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Buy | 43,901 | — | — |
| 2025-09-05 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 26,178 | — | — |
| 2025-08-18 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 11,530 | $9.19 | $105960.70 |
| 2025-06-12 | SINGER, BRADLEY E | Director | Buy | 13,755 | — | — |
| 2025-06-12 | OSTROFF, DAWN | Director | Buy | 13,755 | — | — |
| 2025-06-12 | MORAN, MONTGOMERY F | Director | Buy | 13,755 | — | — |
| 2025-06-12 | BURROWS, CLIFFORD | Director | Buy | 13,755 | — | — |
| 2025-06-12 | BORNSTEIN, JULIE | Director | Buy | 13,755 | — | — |
| 2025-06-12 | BLUMENTHAL, NEIL HARRIS | Director | Buy | 13,755 | — | — |
| 2025-05-23 | BURROWS, CLIFFORD | Director | Buy | 19,200 | $13.11 | $251712.00 |
| 2025-05-16 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 10,088 | $15.23 | $153640.24 |
| 2025-05-15 | COCHRAN, JASON MILES | Chief Operating Officer | Buy | 250,000 | — | — |
| 2025-05-15 | COCHRAN, JASON MILES | Chief Operating Officer | Buy | 100,000 | — | — |
| 2025-04-15 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 4,000 | — | — |
| 2025-04-15 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Buy | 4,000 | $4.78 | $19120.00 |
| 2025-03-17 | WILLIAMS, ROSSANN | CHIEF OPERATING OFFICER | Sale | 4,977 | $23.80 | $118452.60 |
| 2025-03-17 | RU, NATHANIEL | Director | Sale | 2,123 | $23.80 | $50527.40 |
| 2025-03-17 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 4,000 | — | — |
| 2025-03-17 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 4,109 | $23.80 | $97794.20 |
| 2025-03-17 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Buy | 4,000 | $4.78 | $19120.00 |
| 2025-03-17 | NEMAN, JONATHAN | Director, CHIEF EXECUTIVE OFFICER | Sale | 5,717 | $23.80 | $136064.60 |
| 2025-03-17 | JAMMET, NICOLAS | Director, Chief Concept Officer | Sale | 2,123 | $23.80 | $50527.40 |
| 2025-03-15 | WILLIAMS, ROSSANN | CHIEF OPERATING OFFICER | Buy | 9,671 | — | — |
| 2025-03-15 | RU, NATHANIEL | Director | Buy | 5,292 | — | — |
| 2025-03-15 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Buy | 68,728 | — | — |
| 2025-03-15 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Buy | 10,077 | — | — |
| 2025-03-15 | NEMAN, JONATHAN | Director, CHIEF EXECUTIVE OFFICER | Buy | 223,367 | — | — |
| 2025-03-15 | NEMAN, JONATHAN | Director, CHIEF EXECUTIVE OFFICER | Buy | 15,466 | — | — |
| 2025-03-15 | JAMMET, NICOLAS | Director, Chief Concept Officer | Buy | 5,292 | — | — |
| 2025-03-10 | RU, NATHANIEL | Director | Sale | 7,400 | — | — |
| 2025-03-10 | RU, NATHANIEL | Director | Buy | 7,400 | — | — |
| 2025-03-10 | NEMAN, JONATHAN | Director, CHIEF EXECUTIVE OFFICER | Sale | 7,400 | — | — |
| 2025-03-10 | NEMAN, JONATHAN | Director, CHIEF EXECUTIVE OFFICER | Sale | 7,400 | $25.05 | $185370.00 |
| 2025-03-10 | JAMMET, NICOLAS | Director, Chief Concept Officer | Sale | 7,400 | — | — |
| 2025-03-10 | JAMMET, NICOLAS | Director, Chief Concept Officer | Sale | 7,400 | $25.05 | $185370.00 |
| 2025-02-19 | WILLIAMS, ROSSANN | CHIEF OPERATING OFFICER | Sale | 9,178 | $27.18 | $249458.04 |
| 2025-02-18 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 4,000 | — | — |
| 2025-02-18 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 6,926 | $27.18 | $188248.68 |
| 2025-02-18 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Buy | 4,000 | $4.78 | $19120.00 |
| 2025-02-18 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 3,600 | $25.00 | $90000.00 |
| 2025-02-18 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 200 | $26.96 | $5392.00 |
| 2025-01-15 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 8,000 | — | — |
| 2025-01-15 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Buy | 8,000 | $4.78 | $38240.00 |
| 2025-01-15 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 6,400 | $32.92 | $210688.00 |
| 2025-01-15 | REBACK, MITCH | CHIEF FINANCIAL OFFICER | Sale | 1,600 | $33.99 | $54384.00 |
| 2024-12-23 | NEMAN, JONATHAN | Director, CHIEF EXECUTIVE OFFICER | Sale | 27,879 | — | — |
Frequently asked questions
Are SG insiders buying or selling?
Over the transactions on record, SG insiders have been net buyers, with about $2.01M in stock sold across 26 sales, against 39 open-market purchases.
Does insider selling at SG mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which SG insiders are selling the most?
Recent selling is concentrated in a few names. REBACK, MITCH accounts for the largest share on record, with about $906107.82 sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.