SFIX
Stitch Fix
NASDAQ: SFIX · CONSUMER CYCLICAL · APPAREL RETAIL
$2.68
+0.75% today
Updated 2026-10-28
Market cap
$356.05M
P/E ratio
—
P/S ratio
0.26x
EPS (TTM)
$-0.09
Dividend yield
—
52W range
$2 – $6
Volume
2.7M
Stitch Fix (SFIX) Insider transactions
Net insider activity
Net selling (686,638 shares)
Buy transactions
32
Sell transactions
68
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-10-20 | O'CONNOR, CASEY | Chief Legal Officer | Buy | 266,667 | — | — |
| 2026-10-20 | BAER, MATT | Director, Chief Executive Officer | Buy | 1,064,815 | — | — |
| 2026-10-20 | AUFDERHAAR, DAVID | Chief Financial Officer | Buy | 462,963 | — | — |
| 2026-09-16 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 25,284 | — | — |
| 2026-09-16 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 25,999 | $2.94 | $76437.06 |
| 2026-09-16 | O'CONNOR, CASEY | Chief Legal Officer | Buy | 25,284 | — | — |
| 2026-09-16 | BAER, MATT | Director, Chief Executive Officer | Sale | 61,452 | — | — |
| 2026-09-16 | BAER, MATT | Director, Chief Executive Officer | Sale | 115,062 | $2.94 | $338282.28 |
| 2026-09-16 | BAER, MATT | Director, Chief Executive Officer | Buy | 61,452 | — | — |
| 2026-09-16 | AUFDERHAAR, DAVID | Chief Financial Officer | Sale | 43,895 | — | — |
| 2026-09-16 | AUFDERHAAR, DAVID | Chief Financial Officer | Sale | 62,665 | $2.94 | $184235.10 |
| 2026-09-16 | AUFDERHAAR, DAVID | Chief Financial Officer | Buy | 43,895 | — | — |
| 2026-08-03 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,000 | — | — |
| 2026-08-03 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,000 | $4.09 | $204355.00 |
| 2026-08-03 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 20,000 | $4.09 | $81722.00 |
| 2026-07-27 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,000 | — | — |
| 2026-07-27 | BACOS, ANTHONY | Chief Prod/Technology Officer | Buy | 50,000 | $2.48 | $124000.00 |
| 2026-07-27 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 20,000 | $3.74 | $74778.00 |
| 2026-07-20 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,000 | — | — |
| 2026-07-20 | BACOS, ANTHONY | Chief Prod/Technology Officer | Buy | 50,000 | $2.48 | $124000.00 |
| 2026-07-20 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 20,000 | $3.79 | $75730.00 |
| 2026-07-16 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 50,000 | $3.93 | $196560.00 |
| 2026-07-13 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,000 | — | — |
| 2026-07-13 | BACOS, ANTHONY | Chief Prod/Technology Officer | Buy | 50,000 | $2.48 | $124000.00 |
| 2026-07-13 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 20,000 | $3.62 | $72324.00 |
| 2026-07-06 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,000 | — | — |
| 2026-07-06 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,000 | $3.80 | $189825.00 |
| 2026-07-06 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 20,000 | $3.76 | $75264.00 |
| 2026-07-06 | AUFDERHAAR, DAVID | Chief Financial Officer | Sale | 67,960 | $3.79 | $257432.48 |
| 2026-06-29 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,000 | — | — |
| 2026-06-29 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 11 | — | — |
| 2026-06-29 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,011 | $4.42 | $221213.66 |
| 2026-06-29 | BACOS, ANTHONY | Chief Prod/Technology Officer | Buy | 50,000 | $2.48 | $124000.00 |
| 2026-06-29 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 20,000 | $4.42 | $88450.00 |
| 2026-06-29 | BACOS, ANTHONY | Chief Prod/Technology Officer | Buy | 11 | $3.99 | $43.89 |
| 2026-06-24 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 100,000 | — | — |
| 2026-06-24 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 100,000 | $4.51 | $450570.00 |
| 2026-06-22 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,000 | — | — |
| 2026-06-22 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,000 | $4.03 | $201580.00 |
| 2026-06-22 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 20,000 | $4.04 | $80872.00 |
| 2026-06-17 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 25,283 | — | — |
| 2026-06-17 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 25,999 | $4.16 | $108155.84 |
| 2026-06-17 | O'CONNOR, CASEY | Chief Legal Officer | Buy | 25,283 | — | — |
| 2026-06-17 | BAER, MATT | Director, Chief Executive Officer | Sale | 61,454 | — | — |
| 2026-06-17 | BAER, MATT | Director, Chief Executive Officer | Sale | 107,594 | $4.16 | $447591.04 |
| 2026-06-17 | BAER, MATT | Director, Chief Executive Officer | Buy | 61,454 | — | — |
| 2026-06-17 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 43,895 | — | — |
| 2026-06-17 | BACOS, ANTHONY | Chief Prod/Technology Officer | Buy | 43,895 | — | — |
| 2026-06-17 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 37,010 | $4.16 | $153961.60 |
| 2026-06-17 | AUFDERHAAR, DAVID | Chief Financial Officer | Sale | 43,895 | — | — |
| 2026-06-17 | AUFDERHAAR, DAVID | Chief Financial Officer | Sale | 51,603 | $4.16 | $214668.48 |
| 2026-06-17 | AUFDERHAAR, DAVID | Chief Financial Officer | Buy | 43,895 | — | — |
| 2026-06-16 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 50,000 | — | — |
| 2026-06-16 | BACOS, ANTHONY | Chief Prod/Technology Officer | Buy | 50,000 | $2.48 | $124000.00 |
| 2026-06-16 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 20,000 | $4.17 | $83332.00 |
| 2026-04-10 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 60,000 | $3.08 | $185010.00 |
| 2026-04-07 | AUFDERHAAR, DAVID | Chief Financial Officer | Sale | 65,709 | $3.09 | $202731.98 |
| 2026-03-18 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 25,284 | — | — |
| 2026-03-18 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 27,021 | $3.19 | $86196.99 |
| 2026-03-18 | O'CONNOR, CASEY | Chief Legal Officer | Buy | 25,284 | — | — |
| 2026-03-18 | BAER, MATT | Director, Chief Executive Officer | Sale | 61,454 | — | — |
| 2026-03-18 | BAER, MATT | Director, Chief Executive Officer | Sale | 77,818 | $3.19 | $248239.42 |
| 2026-03-18 | BAER, MATT | Director, Chief Executive Officer | Buy | 61,454 | — | — |
| 2026-03-18 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 43,895 | — | — |
| 2026-03-18 | BACOS, ANTHONY | Chief Prod/Technology Officer | Buy | 43,895 | — | — |
| 2026-03-18 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 37,824 | $3.19 | $120658.56 |
| 2026-03-18 | AUFDERHAAR, DAVID | Chief Financial Officer | Sale | 43,895 | — | — |
| 2026-03-18 | AUFDERHAAR, DAVID | Chief Financial Officer | Sale | 52,011 | $3.19 | $165915.09 |
| 2026-03-18 | AUFDERHAAR, DAVID | Chief Financial Officer | Buy | 43,895 | — | — |
| 2026-02-02 | LAKE, KATRINA | Director | Sale | 8,835 | — | — |
| 2026-02-02 | LAKE, KATRINA | Director | Buy | 8,835 | — | — |
| 2026-01-27 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 19,347 | — | — |
| 2026-01-27 | O'CONNOR, CASEY | Chief Legal Officer | Buy | 19,347 | $3.80 | $73518.60 |
| 2026-01-22 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 41,259 | — | — |
| 2026-01-22 | O'CONNOR, CASEY | Chief Legal Officer | Buy | 41,259 | $3.80 | $156784.20 |
| 2026-01-21 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 13,852 | — | — |
| 2026-01-21 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 13,852 | $5.34 | $73969.68 |
| 2026-01-20 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 13,641 | — | — |
| 2026-01-20 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 83,641 | $5.16 | $431470.46 |
| 2026-01-20 | O'CONNOR, CASEY | Chief Legal Officer | Buy | 13,641 | $3.80 | $51835.80 |
| 2026-01-20 | AUFDERHAAR, DAVID | Chief Financial Officer | Sale | 24,114 | $5.13 | $123618.01 |
| 2026-01-02 | LAKE, KATRINA | Director | Sale | 101,150 | — | — |
| 2026-01-02 | LAKE, KATRINA | Director | Sale | 101,150 | $5.08 | $513821.77 |
| 2025-12-17 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 126,478 | — | — |
| 2025-12-17 | O'CONNOR, CASEY | Chief Legal Officer | Buy | 126,478 | $5.34 | $675392.52 |
| 2025-12-17 | O'CONNOR, CASEY | Chief Legal Officer | Sale | 94,916 | $5.34 | $506851.44 |
| 2025-12-17 | BAER, MATT | Director, Chief Executive Officer | Sale | 307,413 | — | — |
| 2025-12-17 | BAER, MATT | Director, Chief Executive Officer | Sale | 210,782 | — | — |
| 2025-12-17 | BAER, MATT | Director, Chief Executive Officer | Buy | 518,195 | $5.34 | $2.77M |
| 2025-12-17 | BAER, MATT | Director, Chief Executive Officer | Sale | 326,717 | $5.34 | $1.74M |
| 2025-12-17 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 219,580 | — | — |
| 2025-12-17 | BACOS, ANTHONY | Chief Prod/Technology Officer | Buy | 219,580 | $5.34 | $1.17M |
| 2025-12-17 | BACOS, ANTHONY | Chief Prod/Technology Officer | Sale | 145,825 | $5.34 | $778705.50 |
| 2025-12-17 | AUFDERHAAR, DAVID | Chief Financial Officer | Sale | 219,580 | — | — |
| 2025-12-17 | AUFDERHAAR, DAVID | Chief Financial Officer | Buy | 219,580 | $5.34 | $1.17M |
| 2025-12-17 | AUFDERHAAR, DAVID | Chief Financial Officer | Sale | 161,760 | $5.34 | $863798.40 |
| 2025-12-11 | WILLIAMS, ELIZABETH GOODMAN | Director | Buy | 40,045 | — | — |
| 2025-12-11 | TAN, FIONA | Director | Buy | 40,045 | — | — |
| 2025-12-11 | MCCOLLAM, SHARON | Director | Buy | 40,045 | — | — |
| 2025-12-11 | GURLEY, J WILLIAM | Director | Buy | 40,045 | — | — |
Frequently asked questions
Are SFIX insiders buying or selling?
Over the transactions on record, SFIX insiders have been net sellers, with about $9.92M in stock sold across 68 sales, against 13 open-market purchases.
Does insider selling at SFIX mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which SFIX insiders are selling the most?
Recent selling is concentrated in a few names. BACOS, ANTHONY accounts for the largest share on record, with about $2.95M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.