SBUX
Starbucks Corporation
NASDAQ: SBUX · CONSUMER CYCLICAL · RESTAURANTS
$103.20
+0.16% today
Updated 2026-10-28
Market cap
$111.17B
P/E ratio
56.37
P/S ratio
2.90x
EPS (TTM)
$1.73
Dividend yield
2.56%
52W range
$76 – $110
Volume
7.8M
Starbucks Corporation (SBUX) Insider transactions
Net insider activity
Net buying (617,589 shares)
Buy transactions
43
Sell transactions
55
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-10-20 | BREWER, BRADY | ceo, International | S | 588 | $100.00 | $58800.00 |
| 2026-10-05 | BREWER, BRADY | ceo, International | S | 1,641 | $94.76 | $155501.16 |
| 2026-09-15 | KELLY, SARA | evp, chief partner officer | Sale | 1,454 | $96.58 | $140427.32 |
| 2026-09-09 | NICCOL, BRIAN R | Director, chairman and ceo | Sale | 56,267 | $100.04 | $5.63M |
| 2026-09-04 | BREWER, BRADY | ceo, International | Sale | 2,229 | $105.60 | $235382.40 |
| 2026-08-05 | BREWER, BRADY | ceo, International | Sale | 2,229 | $105.99 | $236251.71 |
| 2026-07-06 | BREWER, BRADY | ceo, International | Sale | 2,229 | $104.00 | $231816.00 |
| 2026-06-15 | KELLY, SARA | evp, chief partner officer | Sale | 316 | $101.59 | $32102.44 |
| 2026-06-11 | BREWER, BRADY | ceo, International | Sale | 588 | $100.00 | $58800.00 |
| 2026-06-05 | BREWER, BRADY | ceo, International | Sale | 1,641 | $94.33 | $154795.53 |
| 2026-05-05 | BREWER, BRADY | ceo, International | Sale | 2,229 | $104.81 | $233621.49 |
| 2026-04-29 | KELLY, SARA | evp, chief partner officer | Sale | 2,000 | $105.00 | $210000.00 |
| 2026-04-17 | BREWER, BRADY | ceo, International | Sale | 588 | $100.00 | $58800.00 |
| 2026-04-06 | BREWER, BRADY | ceo, International | Sale | 1,641 | $90.00 | $147690.00 |
| 2026-03-25 | ZHANG, WEI | Director | Buy | 3,667 | — | — |
| 2026-03-25 | SIEVERT, G MICHAEL | Director | Buy | 3,667 | — | — |
| 2026-03-25 | SERVITJE, DANIEL | Director | Buy | 3,667 | — | — |
| 2026-03-25 | MOYO, DAMBISA F | Director | Buy | 2,265 | — | — |
| 2026-03-25 | MOHAN, NEAL | Director | Buy | 3,667 | — | — |
| 2026-03-25 | MAYER, MARISSA A | Director | Buy | 3,667 | — | — |
| 2026-03-25 | KNUDSTORP, JORGEN VIG | Director | Buy | 4,746 | — | — |
| 2026-03-25 | FORD, BETH | Director | Buy | 3,937 | — | — |
| 2026-03-25 | CAMPION, ANDREW | Director | Buy | 4,099 | — | — |
| 2026-03-25 | ALLISON, RICHARD E JR | Director | Buy | 3,991 | — | — |
| 2026-03-24 | SMITH, CATHY R | evp, cfo | Sale | 2,231 | $91.98 | $205207.38 |
| 2026-03-23 | KNUDSTORP, JORGEN VIG | Director | Sale | 355 | $93.83 | $33309.65 |
| 2026-03-17 | GRAMS, MICHAEL DAVID | evp, chief operating officer | Sale | 989 | $97.57 | $96496.73 |
| 2026-03-09 | BREWER, BRADY | ceo, International | Sale | 588 | $100.00 | $58800.00 |
| 2026-03-05 | KELLY, SARA | evp, chief partner officer | Sale | 2,500 | $97.12 | $242800.00 |
| 2026-03-05 | BREWER, BRADY | ceo, International | Sale | 1,641 | $97.12 | $159373.92 |
| 2025-11-19 | SMITH, CATHY R | evp, cfo | Sale | 1,904 | $83.68 | $159326.72 |
| 2025-11-19 | NICCOL, BRIAN R | Director, chairman and ceo | Sale | 11,822 | $83.68 | $989264.96 |
| 2025-11-19 | KELLY, SARA | evp, chief partner officer | Sale | 1,020 | $83.68 | $85353.60 |
| 2025-11-19 | BREWER, BRADY | ceo, International | Sale | 1,428 | $83.68 | $119495.04 |
| 2025-11-18 | KELLY, SARA | evp, chief partner officer | Sale | 2,042 | $83.33 | $170159.86 |
| 2025-11-18 | BREWER, BRADY | ceo, International | Sale | 4,413 | $83.33 | $367735.29 |
| 2025-11-14 | LERMAN, BRADLEY E | evp, chief legal officer | Sale | 864 | $84.78 | $73249.92 |
| 2025-11-14 | KELLY, SARA | evp, chief partner officer | Sale | 603 | $84.78 | $51122.34 |
| 2025-11-14 | BREWER, BRADY | ceo, International | Sale | 1,206 | $84.78 | $102244.68 |
| 2025-11-11 | SMITH, CATHY R | evp, cfo | Buy | 20,829 | — | — |
| 2025-11-11 | RAMOS, PILAR | evp, chief legal officer | Buy | 16,200 | — | — |
| 2025-11-11 | NICCOL, BRIAN R | Director, chairman and ceo | Buy | 106,457 | — | — |
| 2025-11-11 | LERMAN, BRADLEY E | evp, chief legal officer | Buy | 5,420 | — | — |
| 2025-11-11 | KELLY, SARA | evp, chief partner officer | Buy | 13,886 | — | — |
| 2025-11-11 | KELLY, SARA | evp, chief partner officer | Buy | 4,970 | — | — |
| 2025-11-11 | GRAMS, MICHAEL DAVID | evp, chief operating officer | Buy | 18,514 | — | — |
| 2025-11-11 | BREWER, BRADY | ceo, International | Buy | 16,200 | — | — |
| 2025-11-11 | BREWER, BRADY | ceo, International | Buy | 7,951 | — | — |
| 2025-11-10 | KNUDSTORP, JORGEN VIG | Director | Buy | 11,700 | $85.00 | $994500.00 |
| 2025-11-10 | KELLY, SARA | evp, chief partner officer | Sale | 60 | $84.60 | $5076.00 |
| 2025-11-10 | BREWER, BRADY | ceo, International | Sale | 825 | $84.60 | $69795.00 |
| 2025-09-15 | KELLY, SARA | evp, chief partner officer | Sale | 146 | $82.68 | $12071.28 |
| 2025-09-09 | NICCOL, BRIAN R | Director, chairman and ceo | Sale | 56,320 | $83.81 | $4.72M |
| 2025-07-01 | MOYO, DAMBISA F | Director | Buy | 1,350 | — | — |
| 2025-07-01 | MAYER, MARISSA A | Director | Buy | 2,326 | — | — |
| 2025-06-16 | KELLY, SARA | evp, chief partner officer | Sale | 308 | $93.48 | $28791.84 |
| 2025-05-15 | LERMAN, BRADLEY E | evp, chief legal officer | Sale | 975 | $87.26 | $85078.50 |
| 2025-03-24 | SMITH, CATHY R | evp, cfo | Buy | 45,550 | — | — |
| 2025-03-17 | KNUDSTORP, JORGEN VIG | Director | Sale | 539 | $99.08 | $53404.12 |
| 2025-03-12 | ZHANG, WEI | Director | Buy | 3,141 | — | — |
| 2025-03-12 | SIEVERT, G MICHAEL | Director | Buy | 3,141 | — | — |
| 2025-03-12 | SERVITJE, DANIEL | Director | Buy | 3,141 | — | — |
| 2025-03-12 | MOHAN, NEAL | Director | Buy | 3,141 | — | — |
| 2025-03-12 | KNUDSTORP, JORGEN VIG | Director | Buy | 5,218 | — | — |
| 2025-03-12 | FORD, BETH | Director | Buy | 3,343 | — | — |
| 2025-03-12 | CAMPION, ANDREW | Director | Buy | 3,445 | — | — |
| 2025-03-12 | ALLISON, RICHARD E JR | Director | Buy | 3,343 | — | — |
| 2025-02-18 | RUGGERI, RACHEL | evp, cfo | Sale | 1,289 | $113.03 | $145695.67 |
| 2024-11-29 | KELLY, SARA | evp, chief partner officer | Sale | 6,743 | — | — |
| 2024-11-29 | KELLY, SARA | evp, chief partner officer | Sale | 4,859 | — | — |
| 2024-11-29 | KELLY, SARA | evp, chief partner officer | Sale | 19,102 | $101.37 | $1.94M |
| 2024-11-29 | KELLY, SARA | evp, chief partner officer | Buy | 6,743 | $56.10 | $378282.30 |
| 2024-11-29 | KELLY, SARA | evp, chief partner officer | Buy | 4,859 | $60.68 | $294844.12 |
| 2024-11-21 | RUGGERI, RACHEL | evp, cfo | Sale | 1,491 | $99.54 | $148414.14 |
| 2024-11-19 | RUGGERI, RACHEL | evp, cfo | Buy | 18,302 | — | — |
| 2024-11-19 | NICCOL, BRIAN R | Director, chairman and ceo | Buy | 93,543 | — | — |
| 2024-11-19 | LERMAN, BRADLEY E | evp, chief legal officer | Buy | 14,235 | — | — |
| 2024-11-19 | KELLY, SARA | evp, chief partner officer | Buy | 10,168 | — | — |
| 2024-11-19 | BREWER, BRADY | ceo, International | Buy | 14,235 | — | — |
| 2024-11-18 | RUGGERI, RACHEL | evp, cfo | Sale | 2,335 | $100.40 | $234434.00 |
| 2024-11-18 | KELLY, SARA | evp, chief partner officer | Sale | 1,046 | $100.40 | $105018.40 |
| 2024-11-18 | BREWER, BRADY | ceo, International | Sale | 1,674 | $100.40 | $168069.60 |
| 2024-11-15 | RUGGERI, RACHEL | evp, cfo | Sale | 1,452 | $99.07 | $143849.64 |
| 2024-11-14 | RUGGERI, RACHEL | evp, cfo | Sale | 1,927 | $99.23 | $191216.21 |
| 2024-11-14 | LERMAN, BRADLEY E | evp, chief legal officer | Sale | 842 | $99.23 | $83551.66 |
| 2024-11-14 | KELLY, SARA | evp, chief partner officer | Sale | 841 | $99.23 | $83452.43 |
| 2024-11-14 | BREWER, BRADY | ceo, International | Sale | 1,899 | $99.23 | $188437.77 |
| 2024-11-11 | RUGGERI, RACHEL | evp, cfo | Buy | 10,907 | — | — |
| 2024-11-11 | RUGGERI, RACHEL | evp, cfo | Sale | 4,957 | $100.31 | $497236.67 |
| 2024-11-11 | KELLY, SARA | evp, chief partner officer | Buy | 606 | — | — |
| 2024-11-11 | KELLY, SARA | evp, chief partner officer | Sale | 313 | $100.31 | $31397.03 |
| 2024-11-11 | BREWER, BRADY | ceo, International | Buy | 8,484 | — | — |
| 2024-11-11 | BREWER, BRADY | ceo, International | Sale | 5,196 | $100.31 | $521210.76 |
| 2024-09-16 | NICCOL, BRIAN R | Director, chairman and ceo | Buy | 332,260 | — | — |
| 2024-09-16 | KELLY, SARA | evp, chief partner officer | Sale | 1,525 | $96.31 | $146872.75 |
| 2024-09-06 | KNUDSTORP, JORGEN VIG | Director | Buy | 380 | $91.50 | $34770.38 |
| 2024-08-15 | CONWAY, MICHAEL AARON | ceo, North America | Sale | 3,250 | $94.03 | $305597.50 |
| 2024-08-13 | RUGGERI, RACHEL | interim ceo and evp, cfo | Sale | 3,290 | $91.16 | $299916.40 |
| 2024-06-17 | KELLY, SARA | evp, chief partner officer | Sale | 301 | $81.33 | $24480.33 |
| 2024-06-14 | CONWAY, MICHAEL AARON | ceo, North America | Sale | 3,250 | $80.00 | $260000.00 |
Frequently asked questions
Are SBUX insiders buying or selling?
Over the transactions on record, SBUX insiders have been net sellers, with about $20.77M in stock sold across 55 sales, against 4 open-market purchases.
Does insider selling at SBUX mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which SBUX insiders are selling the most?
Recent selling is concentrated in a few names. NICCOL, BRIAN R accounts for the largest share on record, with about $11.34M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.