RUSH
Rush Enterprises B Inc
NASDAQ: RUSHB · CONSUMER CYCLICAL · AUTO & TRUCK DEALERSHIPS
$49.88
+1.36% today
Updated 2026-09-11
Market cap
$5.84B
P/E ratio
22.96
P/S ratio
0.81x
EPS (TTM)
$2.18
Dividend yield
1.00%
52W range
$32 – $54
Volume
0.1M
Rush Enterprises B Inc (RUSHB) Insider transactions
Net insider activity
Net buying (80,240 shares)
Buy transactions
35
Sell transactions
65
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-08-12 | MENDOZA, ELAINE | Director | Sale | 750 | — | — |
| 2026-08-03 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Sale | 71,574 | — | — |
| 2026-08-03 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Buy | 71,574 | $15.06 | $1.08M |
| 2026-08-03 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 6,500 | — | — |
| 2026-08-03 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Buy | 6,500 | $15.06 | $97890.00 |
| 2026-08-03 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 2,100 | — | — |
| 2026-08-03 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 2,100 | $81.30 | $170730.63 |
| 2026-07-31 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Sale | 7,176 | — | — |
| 2026-07-31 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Sale | 7,176 | $80.76 | $579532.32 |
| 2026-07-31 | KELLER, STEVEN L | CFO & Treasurer | Sale | 20,678 | — | — |
| 2026-07-31 | KELLER, STEVEN L | CFO & Treasurer | Sale | 20,678 | $80.73 | $1.67M |
| 2026-07-30 | KELLER, STEVEN L | CFO & Treasurer | Sale | 1,822 | — | — |
| 2026-07-30 | KELLER, STEVEN L | CFO & Treasurer | Sale | 1,822 | $81.12 | $147798.27 |
| 2026-07-30 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 2,400 | — | — |
| 2026-07-30 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 2,400 | $81.05 | $194512.08 |
| 2026-05-19 | MENDOZA, ELAINE | Director | Buy | 1,268 | — | — |
| 2026-05-19 | GUGLIELMO, KENNON | Director | Buy | 2,113 | — | — |
| 2026-05-19 | CLARKE, TROY A | Director | Buy | 2,113 | — | — |
| 2026-05-19 | CHESS, RAYMOND JOSEPH | Director | Buy | 1,585 | — | — |
| 2026-05-19 | CARY, WILLIAM H | Director | Buy | 1,268 | — | — |
| 2026-05-19 | BOERGER, AMY | Director | Buy | 1,268 | — | — |
| 2026-05-19 | AKIN, THOMAS A | Director | Buy | 2,113 | — | — |
| 2026-04-30 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 8,000 | — | — |
| 2026-04-30 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 8,000 | $72.23 | $577853.60 |
| 2026-03-15 | WILDER, JASON | Chief Operating Officer | Sale | 3,719 | $59.69 | $221987.11 |
| 2026-03-15 | WILDER, JASON | Chief Operating Officer | Sale | 2,479 | $59.69 | $147971.51 |
| 2026-03-15 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Sale | 13,773 | $59.69 | $822110.37 |
| 2026-03-15 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Sale | 9,182 | $59.69 | $548073.58 |
| 2026-03-15 | POLLARD, JODY | Senior Vice President | Sale | 3,424 | $59.69 | $204378.56 |
| 2026-03-15 | POLLARD, JODY | Senior Vice President | Sale | 2,283 | $59.69 | $136272.27 |
| 2026-03-15 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 7,643 | $59.69 | $456210.67 |
| 2026-03-15 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 7,508 | $59.69 | $448152.52 |
| 2026-03-15 | KELLER, STEVEN L | CFO & Treasurer | Sale | 4,329 | $59.69 | $258398.01 |
| 2026-03-15 | KELLER, STEVEN L | CFO & Treasurer | Sale | 3,280 | $59.69 | $195783.20 |
| 2026-03-15 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 1,079 | $59.69 | $64405.51 |
| 2026-03-15 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 971 | $59.69 | $57958.99 |
| 2026-03-14 | WILDER, JASON | Chief Operating Officer | Sale | 3,024 | $59.69 | $180502.56 |
| 2026-03-14 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Sale | 9,182 | $59.69 | $548073.58 |
| 2026-03-14 | POLLARD, JODY | Senior Vice President | Sale | 2,283 | $59.69 | $136272.27 |
| 2026-03-14 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 4,895 | $59.69 | $292182.55 |
| 2026-03-14 | KELLER, STEVEN L | CFO & Treasurer | Sale | 3,281 | $59.69 | $195842.89 |
| 2026-03-14 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 1,294 | $59.69 | $77238.86 |
| 2026-03-13 | WILDER, JASON | Chief Operating Officer | Buy | 10,000 | — | — |
| 2026-03-13 | WILDER, JASON | Chief Operating Officer | Buy | 22,000 | — | — |
| 2026-03-13 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Buy | 35,000 | — | — |
| 2026-03-13 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Buy | 50,000 | — | — |
| 2026-03-13 | POLLARD, JODY | Senior Vice President | Buy | 10,000 | — | — |
| 2026-03-13 | POLLARD, JODY | Senior Vice President | Buy | 17,400 | — | — |
| 2026-03-13 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Buy | 4,188 | — | — |
| 2026-03-13 | KELLER, STEVEN L | CFO & Treasurer | Buy | 10,000 | — | — |
| 2026-03-13 | KELLER, STEVEN L | CFO & Treasurer | Buy | 25,000 | — | — |
| 2026-03-13 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Buy | 9,000 | — | — |
| 2026-03-13 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Buy | 13,000 | — | — |
| 2026-03-10 | CHESS, RAYMOND JOSEPH | Director | Sale | 10,000 | $65.05 | $650508.00 |
| 2026-02-19 | POLLARD, JODY | Senior Vice President | Sale | 11,250 | — | — |
| 2026-02-19 | POLLARD, JODY | Senior Vice President | Buy | 11,250 | $15.06 | $169425.00 |
| 2026-02-19 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 8,000 | — | — |
| 2026-02-19 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 8,000 | $70.81 | $566469.60 |
| 2026-02-19 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 4,500 | — | — |
| 2026-02-19 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Buy | 4,500 | $15.06 | $67770.00 |
| 2025-08-22 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 4,500 | — | — |
| 2025-08-22 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 4,500 | $57.25 | $257625.00 |
| 2025-08-12 | WILDER, JASON | Chief Operating Officer | Sale | 4,980 | $55.55 | $276652.45 |
| 2025-08-04 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 6,000 | — | — |
| 2025-08-04 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 6,000 | $54.64 | $327839.40 |
| 2025-05-20 | MENDOZA, ELAINE | Director | Buy | 1,686 | — | — |
| 2025-05-20 | GUGLIELMO, KENNON | Director | Buy | 2,810 | — | — |
| 2025-05-20 | CLARKE, TROY A | Director | Buy | 2,810 | — | — |
| 2025-05-20 | CHESS, RAYMOND JOSEPH | Director | Buy | 2,107 | — | — |
| 2025-05-20 | CARY, WILLIAM H | Director | Buy | 1,686 | — | — |
| 2025-05-20 | BOERGER, AMY | Director | Buy | 1,967 | — | — |
| 2025-05-20 | AKIN, THOMAS A | Director | Buy | 2,107 | — | — |
| 2025-05-19 | WILDER, JASON | Chief Operating Officer | Sale | 748 | $56.08 | $41947.54 |
| 2025-05-16 | WILDER, JASON | Chief Operating Officer | Sale | 483 | $56.39 | $27235.31 |
| 2025-05-16 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 4,500 | — | — |
| 2025-05-16 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 4,500 | $52.10 | $234450.00 |
| 2025-03-15 | WILDER, JASON | Chief Operating Officer | Sale | 2,488 | $54.09 | $134575.92 |
| 2025-03-15 | WILDER, JASON | Chief Operating Officer | Sale | 2,184 | $54.09 | $118132.56 |
| 2025-03-15 | WILDER, JASON | Chief Operating Officer | Sale | 2,015 | $54.09 | $108991.35 |
| 2025-03-15 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Sale | 13,772 | $54.09 | $744927.48 |
| 2025-03-15 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Sale | 10,998 | $54.09 | $594881.82 |
| 2025-03-15 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Sale | 9,181 | $54.09 | $496600.29 |
| 2025-03-15 | POLLARD, JODY | Senior Vice President | Sale | 3,423 | $54.09 | $185150.07 |
| 2025-03-15 | POLLARD, JODY | Senior Vice President | Sale | 3,029 | $54.09 | $163838.61 |
| 2025-03-15 | POLLARD, JODY | Senior Vice President | Sale | 2,282 | $54.09 | $123433.38 |
| 2025-03-15 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 7,627 | $54.09 | $412544.43 |
| 2025-03-15 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 7,506 | $54.09 | $405999.54 |
| 2025-03-15 | MCROBERTS, MICHAEL | Director, Senior Advisor and Director | Sale | 6,105 | $54.09 | $330219.45 |
| 2025-03-15 | KELLER, STEVEN L | CFO & Treasurer | Sale | 4,327 | $54.09 | $234047.43 |
| 2025-03-15 | KELLER, STEVEN L | CFO & Treasurer | Sale | 3,343 | $54.09 | $180822.87 |
| 2025-03-15 | KELLER, STEVEN L | CFO & Treasurer | Sale | 3,279 | $54.09 | $177361.11 |
| 2025-03-15 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 810 | $54.09 | $43812.90 |
| 2025-03-15 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 730 | $54.09 | $39485.70 |
| 2025-03-15 | GOLDSTONE, MICHAEL L | SVP, GC and Corp. Sec. | Sale | 608 | $54.09 | $32886.72 |
| 2025-03-14 | WILDER, JASON | Chief Operating Officer | Buy | 10,000 | — | — |
| 2025-03-14 | WILDER, JASON | Chief Operating Officer | Buy | 20,000 | — | — |
| 2025-03-14 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Buy | 35,000 | — | — |
| 2025-03-14 | RUSH, WILLIAM M RUSTY | Director, CEO, President and COB, 10% Owner | Buy | 70,000 | — | — |
| 2025-03-14 | POLLARD, JODY | Senior Vice President | Buy | 10,000 | — | — |
| 2025-03-14 | POLLARD, JODY | Senior Vice President | Buy | 17,400 | — | — |
Frequently asked questions
Are RUSHB insiders buying or selling?
Over the transactions on record, RUSHB insiders have been net sellers, with about $15.24M in stock sold across 65 sales, against 4 open-market purchases.
Does insider selling at RUSHB mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which RUSHB insiders are selling the most?
Recent selling is concentrated in a few names. RUSH, WILLIAM M RUSTY accounts for the largest share on record, with about $4.33M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.