ROL
Rollins Inc
NYSE: ROL · CONSUMER CYCLICAL · PERSONAL SERVICES
$47.19
+0.30% today
Updated 2026-06-12
Market cap
$22.72B
P/E ratio
43.29
P/S ratio
5.91x
EPS (TTM)
$1.09
Dividend yield
1.48%
52W range
$44 – $66
Volume
3.3M
Rollins Inc (ROL) Financial Forecast & Price Target 2030
Research-backed projections from analyst consensus, management guidance, and sector analysis.
Research-backed ROL price target 2030 projection accounting for share dilution, balance sheet debt, and time value of money.
Current price
$47.19
Today
Analyst consensus
$65.20
+38.16% · 12M
2030 Base
$42.48
-9.98% future
NPV today
$28.67
@ 9% WACC
19 analysts:
12 Buy5 Hold0 Sell
Management guidance
At May 2026 Investor Day, management reinforced its 'Medium-Term Growth Algorithm' without disclosing explicit revenue targets through 2030. Historical guidance emphasizes disciplined M&A, route density optimization, and pricing power. Company has demonstrated consistent 10-12% organic growth with mid-single-digit acquisition contribution, targeting sustainable mid-teens total growth in near term.
Sources: Management guidance, analyst consensus, sector analysishigh confidence
ROL · Rollins Inc · Revenue & price projection · 2023–2030E
Actual / 2030 target Projected revenue Base case price Bull to bear range
Bear case (2030)
$28.93
NPV today: $19.53
Base case (2030)
$42.48
NPV today: $28.67
Bull case (2030)
$96.68
NPV today: $65.26
WallStSmart.com
ROL financial forecast · Research-backed projections
| Metric | 2025 | 2026 (E) | 2027 (E) | 2028 (E) | 2029 (E) | 2030 (E) ★ |
|---|---|---|---|---|---|---|
| Revenue | $3.8B | $4.2B | $4.8B | $5.3B | $6.0B | $6.6B |
| Revenue growth | 11.0% | 10.8% | 14.0% | 12.2% | 11.5% | 10.1% |
| Net margin | — | 14.6% | 15.0% | 15.4% | 15.6% | 15.6% |
| EPS | $1.11 | $1.26 | $1.48 | $1.70 | $1.92 | $2.12 |
| Diluted shares | — | 482M | 482M | 483M | 483M | 484M |
| Net debt | — | $899.18M | $523.36M | $101.62M | $-368.80M | $-886.97M |
| P/S multiple | — | 3.0x | 3.0x | 3.0x | 3.0x | 3.0x |
| Implied price (base) | — | $24.09 | $28.48 | $32.94 | $37.70 | $42.48 |
★ 2030E is the model's terminal target year. Implied price = (Revenue × P/S − Net debt) ÷ Diluted shares.
Scenario detail · Three drivers, three outcomes
| 2030E driver | Bear | Base | Bull |
|---|---|---|---|
| Revenue | $6.6B | $6.6B | $6.6B |
| P/S multiple | 2.0x | 3.0x | 7.0x |
| Diluted shares | 484M | 484M | 484M |
| Net debt | $-886.97M | $-886.97M | $-886.97M |
| Implied P/E † | 14x | 20x | 46x |
| 2030 Price | $28.93 | $42.48 | $96.68 |
| NPV @ 9% | $19.53 | $28.67 | $65.26 |
† Implied P/E: Multiples remain elevated across all three scenarios because ROL is valued primarily on revenue scale during its growth phase, not near-term earnings power. Lower P/E in the bear case reflects multiple compression, but the absolute level stays high since 2030E still represents a hypergrowth-to-mature transition year.
EV to per-share bridge · How we get to $42.48 base case
ROL catalysts and risks
Growth catalysts
+ Continued M&A execution in fragmented pest control market (100+ acquisition targets remain)
+ Pricing discipline and route density improvements driving margin expansion
+ Dividend growth streak (23 consecutive years) and recent 10.6% increase signals confidence in cash generation
+ Residential pest control exposure to housing market recovery and commercial expansion
Key risks
- Economic slowdown reducing residential/commercial pest control spending
- Integration execution risk on major acquisitions
- Weather volatility impacting seasonal demand patterns
- Intense competition from Rentokil Initial (RTO) post-Terminix integration
- Valuation compression if growth rates decelerate faster than expected (currently 48.5x P/E)
Methodology · Rollins Inc 2030 stock forecast model
Rollins Inc 2030 price target is calculated using WallStSmart's research model. Revenue projections are derived from analyst consensus across 19 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts. The model is built on five core components:
| 1. Share dilution | Projected from per-ticker schedule of SBC + equity raise activity, compounding year by year (1% cumulative for ROL by 2030) |
| 2. Net debt | EV minus net debt yields equity value; debt projected from capex cycle trajectory ($-886.97M by 2030) |
| 3. Time value | NPV calculated using 9% WACC (CAPM: beta 0.792) |
| 4. Multiple framework | P/S compresses with scale: bear 2.0x / base 3.0x / bull 7.0x |
| 5. Scenario design | Bull/Base/Bear vary revenue, margin, shares, debt, and multiple independently |
WallStSmart research model · Not financial advice · Past performance is not indicative of future results · Last researched: May 20, 2026.
ROL price target FAQ
What is the ROL price target for 2030?
WallStSmart's Rollins Inc 2030 base case is $42.48 per share, with a bull case of $96.68 and bear case of $28.93. The NPV of the base case discounted to today at 9% WACC is $28.67.
How is the Rollins Inc 2030 stock forecast calculated?
The ROL 2030 projection multiplies projected revenue by a growth-adjusted P/S multiple to derive enterprise value, subtracts projected net debt to get equity value, then divides by diluted shares outstanding accounting for dilution from stock-based compensation and equity raises.
Why does the ROL price target account for dilution?
Rollins Inc is projected to grow diluted share count from 481M to 484M by 2030 (a 1% increase) through stock-based compensation and capital raises. Ignoring this would inflate the price target by approximately 1%.
What is the analyst consensus on ROL stock?
19 analysts cover ROL with an average 12-month price target of $65.20. The 2030 projection extends this framework with longer-horizon assumptions including dilution and time value of money.