Rogers Communications Inc
NYSE: RCI · COMMUNICATION SERVICES · TELECOM SERVICES
Updated 2026-06-05
Rogers Communications Inc (RCI) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for RCI.
Valued
Fundamentals support the current valuation. Strong combination of growth, quality, and price.
RCI historical valuation range
Where current P/E sits in RCI's own 5Y range.
RCI intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
RCI valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
Current: 4.02x
P/S Ratio — History
Current: 0.91x
Is RCI overvalued in 2026?
Rogers Communications Inc (RCI) currently trades at $36.57 per share with a market capitalization of $20,290,863,000.00. Based on our multi-factor framework, the stock looks attractively valued with a Smart Value Score of 89/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
The stock trades at a P/E ratio of 4.0x, below its 5-year median of 14.2x. The PEG ratio of 0.86 suggests earnings growth is outpacing the multiple, a classic sign of undervaluation.
Looking at its own history, RCI is currently trading cheaper than 61% of the last 5Y on P/E. This places it in the 39th percentile of its historical range, a reasonable but unremarkable position.
Our discounted cash flow model estimates RCI's intrinsic value at $78.04 per share, against the current market price of $36.57. This implies a margin of safety of +51.44%. A meaningful cushion exists against model error, making this a reasonable risk-adjusted entry.
Financial quality is a concern. The Piotroski F-Score of 3/9 flags weakening fundamentals that deserve closer scrutiny before the valuation case can be fully trusted.
Bottom line: RCI looks attractively valued on our framework, with a Smart Value Score of 89/100. The combination of reasonable price, healthy growth, and quality fundamentals makes it worth serious consideration.
Frequently asked questions
Is RCI overvalued?
RCI scores 89/100 on our Smart Value Score (Grade A), a strong overall profile. The DCF also shows a positive margin of safety, so price and fundamentals line up reasonably well.
What is RCI's fair value?
Our DCF model estimates RCI's intrinsic value at $78.04 per share, versus the current price of $36.57, a margin of safety of +51.44%. Fair value is the present value of the cash flows we project the business to produce, so a price below it means the market is pricing the stock below that conservative estimate.
What P/E ratio does RCI trade at?
RCI trades at a P/E of 4.0x on trailing twelve-month earnings, against a 5-year median of 14.2x. P/E is what you pay per dollar of profit, and sitting below its own median means the stock is cheaper than usual relative to its earnings.
Is RCI a buy based on valuation?
Our Smart Value rating for RCI is Strong Buy, from a Smart Value Score of 89/100 that blends growth, quality, and valuation. The rating leans on growth and financial strength, and valuation is usually the weakest leg for a name scoring this high. This is research to inform your decision, not personalized financial advice.
How does RCI's valuation compare to its history?
On P/E, RCI sits in the 39th percentile of its own 5Y range, below its long-run median relative to where it has traded. A low percentile means today's multiple is near the bottom of its historical band.
What is RCI's Smart Value Score?
RCI's Smart Value Score is 89/100. It is a proprietary WallStSmart metric blending growth quality, financial health, and valuation into a single 0-100 read, and scores above 75 are rare, signaling strong multi-factor alignment.