PROS Holdings Inc
NYSE: PRO · TECHNOLOGY · SOFTWARE - APPLICATION
Updated 2025-12-08
PROS Holdings Inc (PRO) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for PRO.
Current price exceeds what fundamentals support. Risk/reward skewed unfavorably.
PRO historical valuation range
Where current P/E sits in PRO's own 5Y range.
PRO intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
PRO valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
P/S Ratio — History
Current: 3.19x
Is PRO overvalued in 2026?
PROS Holdings Inc (PRO) currently trades at $23.25 per share with a market capitalization of $1,122,923,000.00. Based on our multi-factor framework, the stock appears richly valued with a Smart Value Score of 40/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
PRO currently has no meaningful P/E ratio, which typically signals that the company is unprofitable, near breakeven, or emerging from a loss-making period. With a P/S ratio of 3.2x, the market is valuing the company primarily on its revenue rather than its earnings.
Our discounted cash flow model estimates PRO's intrinsic value at $46.42 per share, against the current market price of $23.25. This implies a margin of safety of +49.91%. A meaningful cushion exists against model error, making this a reasonable risk-adjusted entry.
The Piotroski F-Score of 6/9 puts financial quality in a middling range, neither a standout strength nor an obvious red flag.
Bottom line: PRO appears richly valued on our framework, with a Smart Value Score of 40/100. At current levels the risk/reward is skewed against the buyer. A materially lower price or significant operational improvement would be needed to change the picture.
Frequently asked questions
Is PRO overvalued?
PRO scores 40/100 on our Smart Value Score (Grade D), a weak overall profile. The DCF also shows a positive margin of safety, so price and fundamentals line up reasonably well.
What is PRO's fair value?
Our DCF model estimates PRO's intrinsic value at $46.42 per share, versus the current price of $23.25, a margin of safety of +49.91%. Fair value is the present value of the cash flows we project the business to produce, so a price below it means the market is pricing the stock below that conservative estimate.
What P/E ratio does PRO trade at?
PRO does not have a meaningful P/E right now, usually a sign of unprofitability or an earnings transition. For unprofitable growth names, price-to-sales is the more useful gauge.
Is PRO a buy based on valuation?
Our Smart Value rating for PRO is Sell, from a Smart Value Score of 40/100 that blends growth, quality, and valuation. The profile skews cautious, and a better price or clearer operating improvement would strengthen the case. This is research to inform your decision, not personalized financial advice.
How does PRO's valuation compare to its history?
There is not enough historical valuation data yet for a confident percentile read on PRO.
What is PRO's Smart Value Score?
PRO's Smart Value Score is 40/100. It is a proprietary WallStSmart metric blending growth quality, financial health, and valuation into a single 0-100 read, and scores above 75 are rare, signaling strong multi-factor alignment.