PFG
Principal Financial Group Inc
NASDAQ: PFG · FINANCIAL SERVICES · ASSET MANAGEMENT
$111.84
-0.13% today
Updated 2026-10-28
Market cap
$23.30B
P/E ratio
15.50
P/S ratio
1.48x
EPS (TTM)
$7.02
Dividend yield
2.93%
52W range
$76 – $121
Volume
1.3M
Principal Financial Group Inc (PFG) Insider transactions
Net insider activity
Net buying (16,618 shares)
Buy transactions
86
Sell transactions
14
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-09-25 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Buy | 593 | — | — |
| 2026-09-25 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Buy | 42 | — | — |
| 2026-09-25 | RIVERA, ALFREDO | Director | Buy | 113 | — | — |
| 2026-09-25 | RIVERA, ALFREDO | Director | Buy | 24 | $114.77 | $2754.48 |
| 2026-09-25 | RICHER, CLARE STACK | Director | Buy | 138 | — | — |
| 2026-09-25 | PITZ, JOEL | EVP & CFO | Buy | 226 | — | — |
| 2026-09-25 | PITZ, JOEL | EVP & CFO | Buy | 2 | — | — |
| 2026-09-25 | PICKERELL, BLAIR | Director | Buy | 273 | — | — |
| 2026-09-25 | NORDIN, DIANE C | Director | Buy | 211 | — | — |
| 2026-09-25 | MURUZABAL, CLAUDIO | Director | Buy | 97 | — | — |
| 2026-09-25 | MITCHELL, H ELIZABETH | Director | Buy | 78 | — | — |
| 2026-09-25 | MILLS, SCOTT | Director | Buy | 150 | $114.75 | $17212.50 |
| 2026-09-25 | MILLS, SCOTT | Director | Buy | 246 | — | — |
| 2026-09-25 | MCCULLUM, KENNETH A. | EVP - Chief Risk Officer | Buy | 71 | — | — |
| 2026-09-25 | LITTLEFIELD, CHRISTOPHER J | President - RIS | Buy | 538 | — | — |
| 2026-09-25 | KAY, KATHLEEN B | EVP-Chief Information Officer | Buy | 383 | — | — |
| 2026-09-25 | HOCHSCHILD, ROGER C | Director | Buy | 218 | $114.77 | $25019.86 |
| 2026-09-25 | HOCHSCHILD, ROGER C | Director | Buy | 285 | — | — |
| 2026-09-25 | FRIEDRICH, AMY CHRISTINE | President - Benefits & Protect | Buy | 577 | — | — |
| 2026-09-25 | CHEONG, WEE YEE | President - Asia & Middle East | Buy | 354 | — | — |
| 2026-09-25 | CARTER, MILLER JOCELYN | Director | Buy | 648 | — | — |
| 2026-09-25 | BROWN, TIMOTHY W. | EVP, General Counsel and Sec | Buy | 163 | — | — |
| 2026-09-25 | BHATIA, KAMAL | President and CEO - PAM | Buy | 415 | — | — |
| 2026-09-25 | BEAMS, MARY E. | Director | Buy | 105 | — | — |
| 2026-09-25 | AUERBACH, JONATHAN | Director | Buy | 161 | — | — |
| 2026-09-25 | AGRAWAL, VIVEK | EVP & Chief Growth Officer | Buy | 226 | — | — |
| 2026-09-03 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Sale | 55,140 | $120.60 | $6.65M |
| 2026-09-03 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Buy | 18,380 | $63.98 | $1.18M |
| 2026-08-07 | FRIEDRICH, AMY CHRISTINE | President - Benefits & Protect | Sale | 11,894 | $63.98 | $760978.12 |
| 2026-08-07 | FRIEDRICH, AMY CHRISTINE | President - Benefits & Protect | Sale | 11,893 | $63.98 | $760914.14 |
| 2026-08-07 | FRIEDRICH, AMY CHRISTINE | President - Benefits & Protect | Buy | 35,680 | $63.98 | $2.28M |
| 2026-06-26 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Buy | 612 | — | — |
| 2026-06-26 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Buy | 44 | — | — |
| 2026-06-26 | RIVERA, ALFREDO | Director | Buy | 117 | — | — |
| 2026-06-26 | RIVERA, ALFREDO | Director | Buy | 25 | $107.75 | $2693.75 |
| 2026-06-26 | RICHER, CLARE STACK | Director | Buy | 142 | — | — |
| 2026-06-26 | PITZ, JOEL | EVP & CFO | Buy | 234 | — | — |
| 2026-06-26 | PITZ, JOEL | EVP & CFO | Buy | 2 | — | — |
| 2026-06-26 | PICKERELL, BLAIR | Director | Buy | 281 | — | — |
| 2026-06-26 | NORDIN, DIANE C | Director | Buy | 217 | — | — |
| 2026-06-26 | MURUZABAL, CLAUDIO | Director | Buy | 100 | — | — |
| 2026-06-26 | MITCHELL, H ELIZABETH | Director | Buy | 80 | — | — |
| 2026-06-26 | MILLS, SCOTT | Director | Buy | 152 | $107.75 | $16378.00 |
| 2026-06-26 | MILLS, SCOTT | Director | Buy | 253 | — | — |
| 2026-06-26 | MCCULLUM, KENNETH A. | EVP - Chief Risk Officer | Buy | 73 | — | — |
| 2026-06-26 | LITTLEFIELD, CHRISTOPHER J | President - RIS | Buy | 559 | — | — |
| 2026-06-26 | KAY, KATHLEEN B | EVP-Chief Information Officer | Buy | 398 | — | — |
| 2026-06-26 | HOCHSCHILD, ROGER C | Director | Buy | 219 | $107.75 | $23597.25 |
| 2026-06-26 | HOCHSCHILD, ROGER C | Director | Buy | 294 | — | — |
| 2026-06-26 | FRIEDRICH, AMY CHRISTINE | President - Benefits & Protect | Buy | 599 | — | — |
| 2026-06-26 | CHEONG, WEE YEE | President - Asia & Middle East | Buy | 368 | — | — |
| 2026-06-26 | CARTER, MILLER JOCELYN | Director | Buy | 669 | — | — |
| 2026-06-26 | BHATIA, KAMAL | President and CEO - PAM | Buy | 430 | — | — |
| 2026-06-26 | BEAMS, MARY E. | Director | Buy | 109 | — | — |
| 2026-06-26 | AUERBACH, JONATHAN | Director | Buy | 166 | — | — |
| 2026-06-26 | AGRAWAL, VIVEK | EVP & Chief Growth Officer | Buy | 234 | — | — |
| 2026-06-12 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Sale | 26,445 | $110.48 | $2.92M |
| 2026-06-12 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Buy | 16,825 | $62.78 | $1.06M |
| 2026-06-12 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Sale | 13,883 | $62.78 | $871574.74 |
| 2026-06-12 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Sale | 4,263 | $111.25 | $474258.75 |
| 2026-06-11 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Buy | 19,767 | $110.06 | $2.18M |
| 2026-06-11 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Buy | 16,825 | $62.78 | $1.06M |
| 2026-06-11 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Sale | 2,942 | $62.78 | $184698.76 |
| 2026-06-08 | BROWN, TIMOTHY W. | EVP, General Counsel and Sec | Buy | 22,279 | — | — |
| 2026-06-05 | MILLS, SCOTT | Director | Buy | 416 | $105.22 | $43771.52 |
| 2026-06-05 | HOCHSCHILD, ROGER C | Director | Buy | 689 | $105.22 | $72496.58 |
| 2026-05-21 | CHEONG, WEE YEE | President - Asia & Middle East | Sale | 7,534 | $103.16 | $777207.44 |
| 2026-05-20 | CHEONG, WEE YEE | President - Asia & Middle East | Sale | 3,211 | $103.06 | $330925.66 |
| 2026-05-19 | RIVERA, ALFREDO | Director | Buy | 2,175 | — | — |
| 2026-05-19 | RICHER, CLARE STACK | Director | Buy | 2,175 | — | — |
| 2026-05-19 | PICKERELL, BLAIR | Director | Buy | 2,175 | — | — |
| 2026-05-19 | NORDIN, DIANE C | Director | Buy | 2,175 | — | — |
| 2026-05-19 | MURUZABAL, CLAUDIO | Director | Buy | 2,175 | — | — |
| 2026-05-19 | MITCHELL, H ELIZABETH | Director | Buy | 2,175 | — | — |
| 2026-05-19 | MILLS, SCOTT | Director | Buy | 2,175 | — | — |
| 2026-05-19 | HOCHSCHILD, ROGER C | Director | Buy | 2,175 | — | — |
| 2026-05-19 | CARTER, MILLER JOCELYN | Director | Buy | 2,175 | — | — |
| 2026-05-19 | BEAMS, MARY E. | Director | Buy | 2,175 | — | — |
| 2026-05-19 | AUERBACH, JONATHAN | Director | Buy | 2,175 | — | — |
| 2026-05-01 | CHEONG, WEE YEE | President - Asia & Middle East | Sale | 9,183 | $101.26 | $929870.58 |
| 2026-04-30 | DJURASOVIC, GEORGE | Interim General Counsel | Sale | 1 | $99.63 | $99.63 |
| 2026-04-30 | CHEONG, WEE YEE | President - Asia & Middle East | Sale | 4,737 | $101.01 | $478484.37 |
| 2026-04-29 | CHEONG, WEE YEE | President - Asia & Middle East | Sale | 1,080 | $101.00 | $109080.00 |
| 2026-04-28 | DJURASOVIC, GEORGE | Interim General Counsel | Sale | 2,571 | $100.83 | $259233.93 |
| 2026-03-27 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Buy | 680 | — | — |
| 2026-03-27 | STRABLE-SOETHOUT, DEANNA D | Chair, President and CEO | Buy | 52 | — | — |
| 2026-03-27 | RIVERA, ALFREDO | Director | Buy | 144 | — | — |
| 2026-03-27 | RIVERA, ALFREDO | Director | Buy | 30 | $87.01 | $2610.30 |
| 2026-03-27 | RICHER, CLARE STACK | Director | Buy | 174 | — | — |
| 2026-03-27 | PITZ, JOEL | EVP & CFO | Buy | 278 | — | — |
| 2026-03-27 | PITZ, JOEL | EVP & CFO | Buy | 3 | — | — |
| 2026-03-27 | PICKERELL, BLAIR | Director | Buy | 340 | — | — |
| 2026-03-27 | NORDIN, DIANE C | Director | Buy | 264 | — | — |
| 2026-03-27 | MURUZABAL, CLAUDIO | Director | Buy | 124 | — | — |
| 2026-03-27 | MITCHELL, H ELIZABETH | Director | Buy | 100 | — | — |
| 2026-03-27 | MILLS, SCOTT | Director | Buy | 182 | $87.01 | $15835.82 |
| 2026-03-27 | MILLS, SCOTT | Director | Buy | 307 | — | — |
| 2026-03-27 | MCCULLUM, KENNETH A. | EVP - Chief Risk Officer | Buy | 88 | — | — |
| 2026-03-27 | LITTLEFIELD, CHRISTOPHER J | President - RIS | Buy | 660 | — | — |
| 2026-03-27 | KAY, KATHLEEN B | EVP-Chief Information Officer | Buy | 469 | — | — |
Frequently asked questions
Are PFG insiders buying or selling?
Over the transactions on record, PFG insiders have been net buyers, with about $15.51M in stock sold across 14 sales, against 15 open-market purchases.
Does insider selling at PFG mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which PFG insiders are selling the most?
Recent selling is concentrated in a few names. STRABLE-SOETHOUT, DEANNA D accounts for the largest share on record, with about $11.10M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.