LUV
Southwest Airlines Company
NYSE: LUV · INDUSTRIALS · AIRLINES
$43.47
+0.07% today
Updated 2026-10-28
Market cap
$19.32B
P/E ratio
24.69
P/S ratio
0.64x
EPS (TTM)
$1.60
Dividend yield
1.76%
52W range
$29 – $54
Volume
6.1M
Southwest Airlines Company (LUV) Insider transactions
Net insider activity
Net buying (797,909 shares)
Buy transactions
80
Sell transactions
20
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-09-15 | MARTINEZ, JIMMY RYAN | Principal Accounting Officer | Buy | 2,697 | — | — |
| 2026-08-21 | MARTINEZ, JIMMY RYAN | Principal Accounting Officer | Sale | 179 | $40.38 | $7228.02 |
| 2026-08-10 | LIBERTY, JASON T | Director | Buy | 3,787 | — | — |
| 2026-08-10 | KRISHNA, VARUN | Director | Buy | 3,787 | — | — |
| 2026-08-05 | WOODS, LAUREN TAUSCHER | EVP & CIO | Buy | 7,598 | — | — |
| 2026-08-05 | WATTERSON, ANDREW M | Chief Operating Officer | Buy | 2,995 | — | — |
| 2026-08-05 | ROACH, ANTHONY | Chief Customer & Brand Officer | Buy | 9,506 | — | — |
| 2026-08-05 | JORDAN, ROBERT E | Director, CEO & President | Buy | 28,321 | — | — |
| 2026-08-05 | JONES, JUSTIN | EVP & Chief Commercial Officer | Buy | 8,568 | — | — |
| 2026-08-05 | DOXEY, TOM | EVP, Chief Financial Officer | Buy | 6,316 | — | — |
| 2026-05-07 | WATSON, PATRICIA A | Director | Buy | 4,108 | — | — |
| 2026-05-07 | REYNOLDS, CHRISTOPHER P. | Director | Buy | 4,108 | — | — |
| 2026-05-07 | HESS, DAVID P | Director | Buy | 4,108 | — | — |
| 2026-05-07 | GRISSEN, DAVID | Director | Buy | 4,108 | — | — |
| 2026-05-07 | FORNARO, ROBERT L | Director | Buy | 4,108 | — | — |
| 2026-05-07 | FEINBERG, SARAH | Director | Buy | 4,108 | — | — |
| 2026-05-07 | BROOKS, DOUGLAS H | Director | Buy | 4,108 | — | — |
| 2026-05-07 | BREBER, PIERRE R | Director | Buy | 4,108 | — | — |
| 2026-05-07 | ATHERTON, LISA M | Director | Buy | 4,108 | — | — |
| 2026-04-07 | ATHERTON, LISA M | Director | Sale | 118 | $37.95 | $4478.10 |
| 2026-03-21 | ROACH, ANTHONY | EVP Customer & Brand | Sale | 2,179 | $39.41 | $85874.39 |
| 2026-03-21 | DOXEY, TOM | EVP, Chief Financial Officer | Sale | 11,447 | $39.41 | $451126.27 |
| 2026-03-16 | WOODS, LAUREN TAUSCHER | EVP & CIO | Buy | 18,950 | — | — |
| 2026-03-16 | WATTERSON, ANDREW M | Chief Operating Officer | Buy | 35,092 | — | — |
| 2026-03-16 | ROACH, ANTHONY | EVP Customer & Brand | Buy | 22,058 | — | — |
| 2026-03-16 | MARTINEZ, JIMMY RYAN | Principal Accounting Officer | Buy | 7,294 | — | — |
| 2026-03-16 | JORDAN, ROBERT E | Director, CEO & President | Buy | 92,867 | — | — |
| 2026-03-16 | JONES, JUSTIN | EVP Operations | Buy | 23,863 | — | — |
| 2026-03-16 | DOXEY, TOM | EVP, Chief Financial Officer | Buy | 28,199 | — | — |
| 2026-02-21 | WOODS, LAUREN TAUSCHER | EVP & CIO | Sale | 4,585 | $52.09 | $238832.65 |
| 2026-02-21 | WATTERSON, ANDREW M | Chief Operating Officer | Sale | 17,942 | $52.09 | $934598.78 |
| 2026-02-21 | ROACH, ANTHONY | EVP Customer & Brand | Sale | 3,658 | $52.09 | $190545.22 |
| 2026-02-21 | MARTINEZ, JIMMY RYAN | Principal Accounting Officer | Sale | 2,755 | $52.09 | $143507.95 |
| 2026-02-21 | JORDAN, ROBERT E | Director, CEO & President | Sale | 38,742 | $52.09 | $2.02M |
| 2026-02-21 | JONES, JUSTIN | EVP Operations | Sale | 8,507 | $52.09 | $443129.63 |
| 2025-12-05 | JONES, JUSTIN | EVP Operations | Sale | 8,085 | $37.36 | $302055.60 |
| 2025-12-02 | BROOKS, DOUGLAS H | Director | Sale | 1,836 | — | — |
| 2025-08-21 | MARTINEZ, JIMMY RYAN | Principal Accounting Officer | Sale | 68 | $31.07 | $2112.76 |
| 2025-08-18 | WATTERSON, ANDREW M | Chief Operating Officer | Buy | 17,926 | $31.31 | $561263.06 |
| 2025-08-06 | SARETSKY, GREGG A | Director | Buy | 2,745 | $30.03 | $82432.35 |
| 2025-08-06 | SARETSKY, GREGG A | Director | Buy | 600 | $30.03 | $18015.00 |
| 2025-08-05 | FEINBERG, SARAH | Director | Buy | 1,300 | $30.01 | $39006.50 |
| 2025-08-05 | FEINBERG, SARAH | Director | Buy | 200 | $30.01 | $6001.20 |
| 2025-05-14 | WATSON, PATRICIA A | Director | Buy | 5,418 | — | — |
| 2025-05-14 | SARETSKY, GREGG A | Director | Buy | 5,418 | — | — |
| 2025-05-14 | REYNOLDS, CHRISTOPHER P. | Director | Buy | 5,418 | — | — |
| 2025-05-14 | HESS, DAVID P | Director | Buy | 5,418 | — | — |
| 2025-05-14 | GRISSEN, DAVID | Director | Buy | 5,418 | — | — |
| 2025-05-14 | GANGWAL, RAKESH | Director | Buy | 5,418 | — | — |
| 2025-05-14 | FORNARO, ROBERT L | Director | Buy | 5,418 | — | — |
| 2025-05-14 | FEINBERG, SARAH | Director | Buy | 5,418 | — | — |
| 2025-05-14 | CUSH, C. DAVID | Director | Buy | 5,418 | — | — |
| 2025-05-14 | BROOKS, DOUGLAS H | Director | Buy | 5,418 | — | — |
| 2025-05-14 | BREBER, PIERRE R | Director | Buy | 5,418 | — | — |
| 2025-05-14 | ATHERTON, LISA M | Director | Buy | 5,418 | — | — |
| 2025-04-30 | SARETSKY, GREGG A | Director | Buy | 3,670 | $27.29 | $100168.98 |
| 2025-04-29 | BREBER, PIERRE R | Director | Buy | 1,500 | $26.92 | $40380.00 |
| 2025-04-29 | BREBER, PIERRE R | Director | Buy | 1,154 | $26.94 | $31088.76 |
| 2025-04-29 | BREBER, PIERRE R | Director | Buy | 927 | $27.00 | $25029.00 |
| 2025-04-29 | BREBER, PIERRE R | Director | Buy | 900 | $26.85 | $24165.00 |
| 2025-04-29 | BREBER, PIERRE R | Director | Buy | 800 | $26.93 | $21544.00 |
| 2025-04-29 | BREBER, PIERRE R | Director | Buy | 651 | $26.87 | $17492.37 |
| 2025-04-29 | BREBER, PIERRE R | Director | Buy | 500 | $26.86 | $13430.00 |
| 2025-04-29 | BREBER, PIERRE R | Director | Buy | 400 | $26.95 | $10780.00 |
| 2025-04-29 | BREBER, PIERRE R | Director | Buy | 200 | $26.89 | $5377.00 |
| 2025-04-29 | BREBER, PIERRE R | Director | Buy | 100 | $26.96 | $2696.00 |
| 2025-04-29 | BREBER, PIERRE R | Director | Buy | 68 | $26.88 | $1827.84 |
| 2025-04-28 | HESS, DAVID P | Director | Buy | 7,500 | $26.52 | $198900.00 |
| 2025-03-14 | ROACH, ANTHONY | EVP Customer & Brand | Buy | 16,609 | — | — |
| 2025-03-14 | FEINBERG, SARAH | Director | Buy | 500 | $31.48 | $15740.00 |
| 2025-03-14 | DOXEY, TOM | EVP, Chief Financial Officer | Buy | 47,274 | — | — |
| 2025-03-14 | DOXEY, TOM | EVP, Chief Financial Officer | Buy | 40,774 | — | — |
| 2025-03-13 | WATSON, PATRICIA A | Director | Buy | 3,268 | $30.58 | $99935.44 |
| 2025-03-13 | REYNOLDS, CHRISTOPHER P. | Director | Buy | 3,258 | $30.68 | $99955.44 |
| 2025-03-12 | CUSH, C. DAVID | Director | Buy | 5,000 | $30.03 | $150150.00 |
| 2025-02-21 | WATTERSON, ANDREW M | Chief Operating Officer | Sale | 16,285 | $29.81 | $485455.85 |
| 2025-02-21 | RUTHERFORD, LINDA B. | Chief Administration Officer | Sale | 12,853 | $29.81 | $383147.93 |
| 2025-02-21 | ROMO, TAMMY | EVP & CFO | Sale | 15,492 | $29.81 | $461816.52 |
| 2025-02-21 | JORDAN, ROBERT E | Director, CEO & President | Sale | 35,279 | $29.81 | $1.05M |
| 2025-02-21 | JONES, JUSTIN | EVP Operations | Sale | 4,280 | $29.81 | $127586.80 |
| 2025-02-21 | GREEN, RYAN C. | EVP Chief Transformation Ofr. | Sale | 7,918 | $29.81 | $236035.58 |
| 2025-02-10 | WATTERSON, ANDREW M | Chief Operating Officer | Buy | 8,024 | — | — |
| 2025-02-10 | RUTHERFORD, LINDA B. | Chief Administration Officer | Buy | 7,010 | — | — |
| 2025-02-10 | ROMO, TAMMY | EVP & CFO | Buy | 9,358 | — | — |
| 2025-02-10 | JORDAN, ROBERT E | Director, CEO & President | Buy | 20,069 | — | — |
| 2025-02-10 | JONES, JUSTIN | EVP Operations | Buy | 232 | — | — |
| 2025-02-10 | GREEN, RYAN C. | EVP Chief Transformation Ofr. | Buy | 758 | — | — |
| 2025-02-04 | WATTERSON, ANDREW M | Chief Operating Officer | Buy | 55,213 | — | — |
| 2025-02-04 | RUTHERFORD, LINDA B. | Chief Administration Officer | Buy | 35,726 | — | — |
| 2025-02-04 | ROMO, TAMMY | EVP & CFO | Buy | 44,577 | — | — |
| 2025-02-04 | JORDAN, ROBERT E | Director, CEO & President | Buy | 131,131 | — | — |
| 2025-02-04 | JONES, JUSTIN | EVP Operations | Buy | 35,402 | — | — |
| 2025-02-04 | GREEN, RYAN C. | EVP Chief Transformation Ofr. | Buy | 34,817 | — | — |
| 2025-02-04 | GREEN, RYAN C. | EVP Chief Transformation Ofr. | Buy | 33,777 | — | — |
| 2025-01-30 | ATHERTON, LISA M | Director | Buy | 118 | $31.28 | $3691.04 |
| 2024-12-06 | RUTHERFORD, LINDA B. | Chief Administration Officer | Sale | 3,849 | $34.40 | $132386.36 |
| 2024-11-21 | WATSON, PATRICIA A | Director | Buy | 4,011 | — | — |
| 2024-11-21 | SARETSKY, GREGG A | Director | Buy | 4,011 | — | — |
| 2024-11-21 | GRISSEN, DAVID | Director | Buy | 4,011 | — | — |
| 2024-11-21 | FORNARO, ROBERT L | Director | Buy | 4,011 | — | — |
Frequently asked questions
Are LUV insiders buying or selling?
Over the transactions on record, LUV insiders have been net buyers, with about $7.70M in stock sold across 20 sales, against 23 open-market purchases.
Does insider selling at LUV mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which LUV insiders are selling the most?
Recent selling is concentrated in a few names. JORDAN, ROBERT E accounts for the largest share on record, with about $3.07M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.