LULU
Lululemon Athletica Inc.
NASDAQ: LULU · CONSUMER CYCLICAL · APPAREL RETAIL
$105.22
+0.60% today
Updated 2026-10-28
Market cap
$11.25B
P/E ratio
7.99
P/S ratio
1.01x
EPS (TTM)
$12.15
Dividend yield
—
52W range
$90 – $226
Volume
5.6M
Lululemon Athletica Inc. (LULU) Insider transactions
Net insider activity
Net buying (433,211 shares)
Buy transactions
67
Sell transactions
33
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-10-09 | FRANK, MEGHAN | Chief Financial Officer | Buy | 42,328 | — | — |
| 2026-09-09 | O'NEILL, HEIDI | Director, CEO | Buy | 105,295 | — | — |
| 2026-09-09 | O'NEILL, HEIDI | Director, CEO | Buy | 40,223 | — | — |
| 2026-09-09 | O'NEILL, HEIDI | Director, CEO | Buy | 28,079 | — | — |
| 2026-06-25 | WHITE, EMILY | Director | Buy | 1,606 | — | — |
| 2026-06-25 | MORFITT, MARTHA A M | Director | Buy | 1,606 | — | — |
| 2026-06-25 | MCNEILL, JON | Director | Buy | 1,606 | — | — |
| 2026-06-25 | MAURER, MARC | Director | Buy | 1,606 | — | — |
| 2026-06-25 | MAHE, ISABEL | Director | Buy | 1,606 | — | — |
| 2026-06-25 | LOEHNIS, ALISON | Director | Buy | 1,606 | — | — |
| 2026-06-25 | LIST, TERI | Director | Buy | 1,606 | — | — |
| 2026-06-25 | HENRY, KATHRYN | Director | Buy | 1,606 | — | — |
| 2026-06-25 | GENTILE, LAURA | Director | Buy | 1,606 | — | — |
| 2026-06-25 | BRACEY, ESI EGGLESTON | Director | Buy | 1,606 | — | — |
| 2026-06-25 | BERGH, CHARLES V | Director | Buy | 1,606 | — | — |
| 2026-06-15 | BERGH, CHARLES V | Director | Buy | 4,275 | $117.05 | $500383.62 |
| 2026-06-09 | BRACEY, ESI EGGLESTON | Director | Buy | 247 | — | — |
| 2026-06-08 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 55 | $117.55 | $6465.25 |
| 2026-06-08 | FRANK, MEGHAN | CFO & Interim Co-CEO | Sale | 28 | $117.55 | $3291.40 |
| 2026-04-08 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 622 | $161.00 | $100142.00 |
| 2026-04-01 | MAESTRINI, ANDRE | Pres, CCO & Interim Co-CEO | Buy | 3,275 | $151.02 | $494590.50 |
| 2026-03-31 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 369 | $153.10 | $56493.90 |
| 2026-03-31 | MAESTRINI, ANDRE | Pres, CCO & Interim Co-CEO | Sale | 357 | $153.10 | $54656.70 |
| 2026-03-31 | FRANK, MEGHAN | CFO & Interim Co-CEO | Sale | 400 | $153.10 | $61240.00 |
| 2026-03-30 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 3,754 | — | — |
| 2026-03-30 | NEUBURGER, NICOLE | Chief Brand Officer | Buy | 3,754 | — | — |
| 2026-03-30 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 1,979 | $145.83 | $288597.57 |
| 2026-03-30 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 201 | $145.83 | $29311.83 |
| 2026-03-30 | MAESTRINI, ANDRE | Pres, CCO & Interim Co-CEO | Sale | 4,692 | — | — |
| 2026-03-30 | MAESTRINI, ANDRE | Pres, CCO & Interim Co-CEO | Buy | 4,692 | — | — |
| 2026-03-30 | MAESTRINI, ANDRE | Pres, CCO & Interim Co-CEO | Sale | 2,206 | $145.83 | $321700.98 |
| 2026-03-30 | MAESTRINI, ANDRE | Pres, CCO & Interim Co-CEO | Sale | 224 | $145.83 | $32665.92 |
| 2026-03-30 | FRANK, MEGHAN | CFO & Interim Co-CEO | Sale | 3,754 | — | — |
| 2026-03-30 | FRANK, MEGHAN | CFO & Interim Co-CEO | Buy | 3,754 | — | — |
| 2026-03-30 | FRANK, MEGHAN | CFO & Interim Co-CEO | Sale | 1,977 | $145.83 | $288305.91 |
| 2026-03-30 | FRANK, MEGHAN | CFO & Interim Co-CEO | Sale | 201 | $145.83 | $29311.83 |
| 2026-03-25 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 224 | $158.72 | $35553.28 |
| 2026-03-25 | MAESTRINI, ANDRE | Pres, CCO & Interim Co-CEO | Sale | 220 | $158.72 | $34918.40 |
| 2026-03-25 | FRANK, MEGHAN | CFO & Interim Co-CEO | Sale | 246 | $158.72 | $39045.12 |
| 2026-03-20 | BERGH, CHARLES V | Director | Buy | 6,090 | $164.20 | $999978.00 |
| 2026-03-19 | NEUBURGER, NICOLE | Chief Brand Officer | Buy | 14,042 | — | — |
| 2026-03-19 | NEUBURGER, NICOLE | Chief Brand Officer | Buy | 3,745 | — | — |
| 2026-03-19 | MUSSAFER, DAVID M | Director | Buy | 1,087 | — | — |
| 2026-03-19 | MCNEILL, JON | Director | Buy | 355 | — | — |
| 2026-03-19 | MAHE, ISABEL | Director | Buy | 664 | — | — |
| 2026-03-19 | MAESTRINI, ANDRE | Pres, CCO & Interim Co-CEO | Buy | 20,384 | — | — |
| 2026-03-19 | MAESTRINI, ANDRE | Pres, CCO & Interim Co-CEO | Buy | 5,436 | — | — |
| 2026-03-19 | GRANT, SHANE | Director | Buy | 695 | — | — |
| 2026-03-19 | FRANK, MEGHAN | CFO & Interim Co-CEO | Buy | 20,384 | — | — |
| 2026-03-19 | FRANK, MEGHAN | CFO & Interim Co-CEO | Buy | 5,436 | — | — |
| 2026-03-19 | DAS, RANJU | Chief AI & Technology Officer | Buy | 14,722 | — | — |
| 2026-03-19 | DAS, RANJU | Chief AI & Technology Officer | Buy | 3,926 | — | — |
| 2026-03-19 | BERGH, CHARLES V | Director | Buy | 272 | — | — |
| 2026-03-13 | NEUBURGER, NICOLE | Chief Brand Officer | Buy | 3,754 | — | — |
| 2026-03-13 | MAESTRINI, ANDRE | Pres, CCO & Interim Co-CEO | Buy | 4,692 | — | — |
| 2026-03-13 | FRANK, MEGHAN | CFO & Interim Co-CEO | Buy | 3,754 | — | — |
| 2025-12-30 | FRANK, MEGHAN | Chief Financial Officer | Sale | 1,399 | — | — |
| 2025-12-30 | FRANK, MEGHAN | Chief Financial Officer | Sale | 1,364 | — | — |
| 2025-12-30 | FRANK, MEGHAN | Chief Financial Officer | Sale | 2,658 | $211.37 | $561821.46 |
| 2025-12-30 | FRANK, MEGHAN | Chief Financial Officer | Buy | 1,399 | $167.54 | $234388.46 |
| 2025-12-30 | FRANK, MEGHAN | Chief Financial Officer | Buy | 1,364 | $167.54 | $228524.56 |
| 2025-12-19 | MORFITT, MARTHA A M | Director | Sale | 6,500 | — | — |
| 2025-12-17 | MORFITT, MARTHA A M | Director | Buy | 9,157 | — | — |
| 2025-12-17 | MORFITT, MARTHA A M | Director | Buy | 3,608 | — | — |
| 2025-12-16 | BURGOYNE, CELESTE | Pres Americas & Global Guest | Sale | 11,605 | $204.08 | $2.37M |
| 2025-12-16 | BURGOYNE, CELESTE | Pres Americas & Global Guest | Sale | 1,906 | $203.48 | $387832.88 |
| 2025-12-15 | NEUBURGER, NICOLE | Chief Brand Officer | Buy | 15,379 | — | — |
| 2025-12-15 | NEUBURGER, NICOLE | Chief Brand Officer | Buy | 6,059 | — | — |
| 2025-12-15 | MAESTRINI, ANDRE | President & CCO | Buy | 4,614 | — | — |
| 2025-12-15 | MAESTRINI, ANDRE | President & CCO | Buy | 24,607 | — | — |
| 2025-12-15 | MAESTRINI, ANDRE | President & CCO | Buy | 9,695 | — | — |
| 2025-12-15 | MAESTRINI, ANDRE | President & CCO | Buy | 1,212 | — | — |
| 2025-12-15 | FRANK, MEGHAN | Chief Financial Officer | Buy | 24,607 | — | — |
| 2025-12-15 | FRANK, MEGHAN | Chief Financial Officer | Buy | 4,614 | — | — |
| 2025-12-15 | FRANK, MEGHAN | Chief Financial Officer | Buy | 9,695 | — | — |
| 2025-12-15 | FRANK, MEGHAN | Chief Financial Officer | Buy | 1,212 | — | — |
| 2025-09-30 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 615 | $178.00 | $109470.00 |
| 2025-09-09 | DAS, RANJU | Chief AI & Technology Officer | Buy | 6,909 | — | — |
| 2025-09-09 | DAS, RANJU | Chief AI & Technology Officer | Buy | 6,176 | — | — |
| 2025-06-27 | MCDONALD, CALVIN | Director, Chief Executive Officer | Sale | 35,355 | — | — |
| 2025-06-27 | MCDONALD, CALVIN | Director, Chief Executive Officer | Buy | 35,355 | $136.67 | $4.83M |
| 2025-06-27 | MCDONALD, CALVIN | Director, Chief Executive Officer | Sale | 21,977 | $235.54 | $5.18M |
| 2025-06-27 | MCDONALD, CALVIN | Director, Chief Executive Officer | Sale | 5,072 | $236.33 | $1.20M |
| 2025-06-11 | WHITE, EMILY | Director | Buy | 634 | — | — |
| 2025-06-11 | MUSSAFER, DAVID M | Director | Buy | 634 | — | — |
| 2025-06-11 | MORFITT, MARTHA A M | Director | Buy | 634 | — | — |
| 2025-06-11 | MCNEILL, JON | Director | Buy | 634 | — | — |
| 2025-06-11 | MAHE, ISABEL | Director | Buy | 634 | — | — |
| 2025-06-11 | LOEHNIS, ALISON | Director | Buy | 634 | — | — |
| 2025-06-11 | LIST, TERI | Director | Buy | 634 | — | — |
| 2025-06-11 | HENRY, KATHRYN | Director | Buy | 634 | — | — |
| 2025-06-11 | GRANT, SHANE | Director | Buy | 634 | — | — |
| 2025-06-09 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 67 | $259.04 | $17355.68 |
| 2025-06-09 | FRANK, MEGHAN | Chief Financial Officer | Sale | 28 | $259.04 | $7253.12 |
| 2025-03-31 | NEUBURGER, NICOLE | Chief Brand Officer | Buy | 8,881 | — | — |
| 2025-03-31 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 3,714 | — | — |
| 2025-03-31 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 324 | — | — |
| 2025-03-31 | NEUBURGER, NICOLE | Chief Brand Officer | Buy | 4,038 | — | — |
| 2025-03-31 | NEUBURGER, NICOLE | Chief Brand Officer | Sale | 2,129 | $283.06 | $602634.74 |
| 2025-03-31 | NEUBURGER, NICOLE | Chief Brand Officer | Buy | 2,120 | $283.06 | $600087.20 |
Frequently asked questions
Are LULU insiders buying or selling?
Over the transactions on record, LULU insiders have been net buyers, with about $11.81M in stock sold across 33 sales, against 7 open-market purchases.
Does insider selling at LULU mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which LULU insiders are selling the most?
Recent selling is concentrated in a few names. MCDONALD, CALVIN accounts for the largest share on record, with about $6.38M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.