LOCO
El Pollo Loco Holdings Inc
NASDAQ: LOCO · CONSUMER CYCLICAL · RESTAURANTS
$13.54
-0.14% today
Updated 2026-06-05
Market cap
$426.07M
P/E ratio
14.28
P/S ratio
0.86x
EPS (TTM)
$0.98
Dividend yield
—
52W range
$9 – $16
Volume
0.3M
El Pollo Loco Holdings Inc (LOCO) Insider transactions
Net insider activity
Net selling (3,030,554 shares)
Buy transactions
62
Sell transactions
38
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-05-09 | FILS, IRA | CHIEF FINANCIAL OFFICER | Sale | 2,476 | $14.00 | $34664.00 |
| 2026-03-17 | WRIGHT, ROBERT D. | Director | Buy | 8,258 | — | — |
| 2026-03-17 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Buy | 116,911 | — | — |
| 2026-03-17 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Buy | 53,804 | — | — |
| 2026-03-17 | TAYLOR, JOSEPH G | Director | Buy | 8,258 | — | — |
| 2026-03-17 | GONZALEZ, DEBORAH | Director | Buy | 8,258 | — | — |
| 2026-03-17 | GARRIDO, FRANK | Director | Buy | 8,258 | — | — |
| 2026-03-17 | FILS, IRA | CHIEF FINANCIAL OFFICER | Buy | 32,626 | — | — |
| 2026-03-17 | FILS, IRA | CHIEF FINANCIAL OFFICER | Buy | 15,015 | — | — |
| 2026-03-17 | FAGINAS, CODY NANCY | Director | Buy | 8,258 | — | — |
| 2026-03-17 | DAVILA, TANA | Director | Buy | 8,258 | — | — |
| 2026-03-17 | BABB, DOUGLAS J | Director | Buy | 12,012 | — | — |
| 2026-03-11 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Sale | 12,272 | $11.10 | $136219.20 |
| 2026-03-11 | FILS, IRA | CHIEF FINANCIAL OFFICER | Sale | 2,296 | $11.10 | $25485.60 |
| 2025-12-31 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Buy | 42,818 | — | — |
| 2025-12-31 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Sale | 7,682 | $10.50 | $80661.00 |
| 2025-08-23 | FILS, IRA | CHIEF FINANCIAL OFFICER | Sale | 4,784 | $10.68 | $51093.12 |
| 2025-06-06 | BULLER, MARK | Director | Sale | 11,363 | $11.00 | $124993.00 |
| 2025-05-29 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Sale | 10,924 | $9.90 | $108147.60 |
| 2025-05-29 | HOLLANDSWORTH, MARIA | CHIEF OPERATING OFFICER | Sale | 2,780 | $9.90 | $27522.00 |
| 2025-05-29 | FILS, IRA | CHIEF FINANCIAL OFFICER | Sale | 2,139 | $9.90 | $21176.10 |
| 2025-05-15 | HOLLANDSWORTH, MARIA | CHIEF OPERATING OFFICER | Sale | 8,095 | $9.50 | $76902.50 |
| 2025-05-09 | HOLLANDSWORTH, MARIA | CHIEF OPERATING OFFICER | Sale | 1,235 | $9.01 | $11127.35 |
| 2025-05-09 | FILS, IRA | CHIEF FINANCIAL OFFICER | Sale | 2,469 | $9.01 | $22245.69 |
| 2025-03-11 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Buy | 145,368 | — | — |
| 2025-03-11 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Buy | 68,778 | — | — |
| 2025-03-11 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Sale | 4,033 | $10.42 | $42023.86 |
| 2025-03-11 | TAYLOR, JOSEPH G | Director | Buy | 8,637 | — | — |
| 2025-03-11 | HOLLANDSWORTH, MARIA | CHIEF OPERATING OFFICER | Buy | 25,355 | — | — |
| 2025-03-11 | HOLLANDSWORTH, MARIA | CHIEF OPERATING OFFICER | Buy | 11,996 | $10.42 | $124998.32 |
| 2025-03-11 | GONZALEZ, DEBORAH | Director | Buy | 8,637 | — | — |
| 2025-03-11 | FLOYD, WILLIAM R | Director | Buy | 13,436 | — | — |
| 2025-03-11 | FILS, IRA | CHIEF FINANCIAL OFFICER | Buy | 40,568 | — | — |
| 2025-03-11 | FILS, IRA | CHIEF FINANCIAL OFFICER | Buy | 19,194 | — | — |
| 2025-03-11 | FAGINAS, CODY NANCY | Director | Buy | 8,637 | — | — |
| 2025-03-11 | BULLER, MARK | Director | Buy | 8,637 | — | — |
| 2025-03-11 | BORGESE, SAMUEL N. | Director | Buy | 8,637 | — | — |
| 2025-03-11 | BABB, DOUGLAS J | Director | Buy | 8,637 | — | — |
| 2025-03-07 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Buy | 45,381 | — | — |
| 2025-03-07 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Sale | 5,576 | $10.63 | $59272.88 |
| 2024-11-07 | HOLLANDSWORTH, MARIA | CHIEF OPERATING OFFICER | Sale | 9,126 | $12.91 | $117816.66 |
| 2024-11-07 | FILS, IRA | CHIEF FINANCIAL OFFICER | Sale | 6,659 | $12.91 | $85967.69 |
| 2024-08-23 | FILS, IRA | CHIEF FINANCIAL OFFICER | Sale | 4,731 | $13.36 | $63206.16 |
| 2024-08-22 | BIGLARI,, SARDAR | 10% Owner | Buy | 4,516 | $13.48 | $60875.68 |
| 2024-08-21 | BIGLARI,, SARDAR | 10% Owner | Buy | 43,161 | $13.59 | $586557.99 |
| 2024-08-20 | BIGLARI,, SARDAR | 10% Owner | Buy | 100,000 | $13.42 | $1.34M |
| 2024-08-19 | BIGLARI,, SARDAR | 10% Owner | Buy | 62,329 | $13.46 | $838948.34 |
| 2024-08-16 | BIGLARI,, SARDAR | 10% Owner | Buy | 21,325 | $13.13 | $279997.25 |
| 2024-08-15 | BIGLARI,, SARDAR | 10% Owner | Buy | 50,554 | $13.00 | $657202.00 |
| 2024-08-14 | BIGLARI,, SARDAR | 10% Owner | Buy | 62,362 | $12.47 | $777654.14 |
| 2024-08-08 | BULLER, MARK | Director | Sale | 10,500 | $11.76 | $123480.00 |
| 2024-05-29 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Buy | 171,429 | — | — |
| 2024-05-29 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Buy | 86,042 | — | — |
| 2024-05-29 | HOLLANDSWORTH, MARIA | See Remarks | Buy | 61,905 | — | — |
| 2024-05-29 | HOLLANDSWORTH, MARIA | See Remarks | Buy | 31,071 | — | — |
| 2024-05-29 | GONZALEZ, DEBORAH | Director | Buy | 8,604 | — | — |
| 2024-05-29 | FLOYD, WILLIAM R | Director | Buy | 13,384 | — | — |
| 2024-05-29 | FILS, IRA | See Remarks | Buy | 47,619 | — | — |
| 2024-05-29 | FILS, IRA | See Remarks | Buy | 23,901 | — | — |
| 2024-05-29 | FAGINAS, CODY NANCY | Director | Buy | 8,604 | — | — |
| 2024-05-29 | BULLER, MARK | Director | Buy | 8,604 | — | — |
| 2024-05-29 | BORGESE, SAMUEL N. | Director | Buy | 8,604 | — | — |
| 2024-05-29 | BABB, DOUGLAS J | Director | Buy | 8,604 | — | — |
| 2024-05-15 | HOLLANDSWORTH, MARIA | President & COO | Buy | 45,249 | — | — |
| 2024-05-15 | BORGESE, SAMUEL N. | Director | Sale | 1,140 | $11.01 | $12551.40 |
| 2024-05-13 | BORGESE, SAMUEL N. | Director | Sale | 1,898 | $10.96 | $20802.08 |
| 2024-05-09 | HOLLANDSWORTH, MARIA | President & COO | Sale | 1,416 | $10.35 | $14655.60 |
| 2024-05-09 | FILS, IRA | CHIEF FINANCIAL OFFICER | Sale | 2,352 | $10.35 | $24343.20 |
| 2024-05-09 | BORGESE, SAMUEL N. | Director | Sale | 9,934 | $10.48 | $104108.32 |
| 2024-05-08 | BORGESE, SAMUEL N. | Director | Sale | 1,000 | $10.19 | $10190.00 |
| 2024-05-07 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Buy | 77,519 | — | — |
| 2024-05-07 | WILLIAMS, ELIZABETH GOODMAN | Director, Chief Executive Officer | Buy | 45,096 | — | — |
| 2023-11-08 | HOLLANDSWORTH, MARIA | COO & INTERIM CEO | Sale | 1,573 | $8.41 | $13228.93 |
| 2023-11-07 | HOLLANDSWORTH, MARIA | COO & INTERIM CEO | Buy | 23,641 | — | — |
| 2023-11-07 | FILS, IRA | CHIEF FINANCIAL OFFICER | Buy | 38,272 | — | — |
| 2023-11-07 | FILS, IRA | CHIEF FINANCIAL OFFICER | Buy | 18,322 | — | — |
| 2023-08-23 | FILS, IRA | CHIEF FINANCIAL OFFICER | Sale | 4,639 | $9.83 | $45601.37 |
| 2023-08-17 | BIGLARI,, SARDAR | 10% Owner | Buy | 20,000 | $10.08 | $201600.00 |
| 2023-08-16 | BIGLARI,, SARDAR | 10% Owner | Buy | 54,300 | $10.20 | $553860.00 |
| 2023-08-15 | BIGLARI,, SARDAR | 10% Owner | Buy | 45,700 | $10.18 | $465226.00 |
| 2023-08-08 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Buy | 57,471 | — | — |
| 2023-08-08 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Buy | 28,222 | — | — |
| 2023-08-08 | BIGLARI,, SARDAR | 10% Owner | Buy | 106,760 | $10.84 | $1.16M |
| 2023-08-07 | ROTH, JOHN M | Director | Sale | 2,467,000 | $10.63 | $26.22M |
| 2023-08-07 | ROTH, JOHN M | Director | Sale | 33,000 | $10.63 | $350790.00 |
| 2023-08-07 | FS, CAPITAL PARTNERS V, LLC | Former 10% Owner | Sale | 2,467,000 | $10.63 | $26.22M |
| 2023-08-07 | FS, CAPITAL PARTNERS V, LLC | Former 10% Owner | Sale | 33,000 | $10.63 | $350790.00 |
| 2023-08-07 | BIGLARI,, SARDAR | 10% Owner | Buy | 100,560 | $10.63 | $1.07M |
| 2023-06-22 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Sale | 35,329 | — | — |
| 2023-06-22 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Sale | 24,621 | — | — |
| 2023-06-22 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Sale | 59,950 | $9.57 | $573721.50 |
| 2023-06-22 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Buy | 35,329 | $4.34 | $153327.86 |
| 2023-06-22 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Buy | 24,621 | $4.34 | $106855.14 |
| 2023-05-26 | BORGESE, SAMUEL N. | Director | Sale | 4,643 | $9.30 | $43179.90 |
| 2023-05-19 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Sale | 46,137 | — | — |
| 2023-05-19 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Sale | 13,863 | — | — |
| 2023-05-19 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Sale | 60,000 | $9.62 | $577200.00 |
| 2023-05-19 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Buy | 46,137 | $4.34 | $200234.58 |
| 2023-05-19 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Buy | 13,863 | $4.34 | $60165.42 |
| 2023-05-12 | ROBERTS, LAURANCE | Director, CEO & PRESIDENT | Sale | 1,231 | $9.25 | $11386.75 |
Frequently asked questions
Are LOCO insiders buying or selling?
Over the transactions on record, LOCO insiders have been net buyers, with about $55.81M in stock sold across 38 sales, against 17 open-market purchases.
Does insider selling at LOCO mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which LOCO insiders are selling the most?
Recent selling is concentrated in a few names. ROTH, JOHN M accounts for the largest share on record, with about $26.58M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.