HubSpot Inc
NYSE: HUBS · TECHNOLOGY · SOFTWARE - APPLICATION
Updated 2026-06-05
HubSpot Inc (HUBS) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for HUBS.
Valued
Valuation reasonably reflects current fundamentals. Limited margin of safety at these levels.
HUBS historical valuation range
Where current P/E sits in HUBS's own 5Y range.
HUBS intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
HUBS valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
Current: 98.94x
P/S Ratio — History
Current: 2.92x
Is HUBS overvalued in 2026?
HubSpot Inc (HUBS) currently trades at $191.34 per share with a market capitalization of $9,622,829,000.00. Based on our multi-factor framework, the stock trades at a fair valuation with a Smart Value Score of 59/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
The stock trades at a P/E ratio of 98.9x. The PEG ratio of 0.30 suggests earnings growth is outpacing the multiple, a classic sign of undervaluation.
Our discounted cash flow model estimates HUBS's intrinsic value at $519.57 per share, against the current market price of $191.34. This implies a margin of safety of +59.71%. A meaningful cushion exists against model error, making this a reasonable risk-adjusted entry.
Financial quality is a concern. The Piotroski F-Score of 3/9 flags weakening fundamentals that deserve closer scrutiny before the valuation case can be fully trusted.
Bottom line: HUBS trades at a fair valuation on our framework, with a Smart Value Score of 59/100. The valuation is defensible but offers no obvious bargain. Patience or a better entry price may reward disciplined buyers.
Frequently asked questions
Is HUBS overvalued?
HUBS scores 59/100 on our Smart Value Score (Grade C+), a mixed overall profile. The DCF also shows a positive margin of safety, so price and fundamentals line up reasonably well.
What is HUBS's fair value?
Our DCF model estimates HUBS's intrinsic value at $519.57 per share, versus the current price of $191.34, a margin of safety of +59.71%. Fair value is the present value of the cash flows we project the business to produce, so a price below it means the market is pricing the stock below that conservative estimate.
What P/E ratio does HUBS trade at?
HUBS trades at a P/E of 98.9x on trailing twelve-month earnings. P/E is what you pay per dollar of profit.
Is HUBS a buy based on valuation?
Our Smart Value rating for HUBS is Hold, from a Smart Value Score of 59/100 that blends growth, quality, and valuation. The profile is balanced and best suited to investors who already have a thesis. This is research to inform your decision, not personalized financial advice.
How does HUBS's valuation compare to its history?
There is not enough historical valuation data yet for a confident percentile read on HUBS.
What is HUBS's Smart Value Score?
HUBS's Smart Value Score is 59/100. It is a proprietary WallStSmart metric blending growth quality, financial health, and valuation into a single 0-100 read, and scores above 75 are rare, signaling strong multi-factor alignment.