HubSpot Inc
NYSE: HUBS · TECHNOLOGY · SOFTWARE - APPLICATION
Updated 2026-04-29
HubSpot Inc (HUBS) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for HUBS.
Valued
Valuation reasonably reflects current fundamentals. Limited margin of safety at these levels.
HUBS historical valuation range
Where current P/E sits in HUBS's own 5Y range.
HUBS intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
HUBS valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
Current: 264.24x
P/S Ratio — History
Current: 3.74x
Is HUBS overvalued in 2026?
HubSpot Inc (HUBS) currently trades at $227.25 per share with a market capitalization of $11,698,439,000.00. Based on our multi-factor framework, the stock trades at a fair valuation with a Smart Value Score of 57/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
The stock trades at a P/E ratio of 264.2x. The PEG ratio of 0.37 suggests earnings growth is outpacing the multiple, a classic sign of undervaluation.
Our discounted cash flow model estimates HUBS's intrinsic value at $585.18 per share, against the current market price of $227.25. This implies a margin of safety of +64.23%. A meaningful cushion exists against model error, making this a reasonable risk-adjusted entry.
Financial quality is a concern. The Piotroski F-Score of 2/9 flags weakening fundamentals that deserve closer scrutiny before the valuation case can be fully trusted.
Bottom line: HUBS trades at a fair valuation on our framework, with a Smart Value Score of 57/100. The valuation is defensible but offers no obvious bargain. Patience or a better entry price may reward disciplined buyers.
Frequently asked questions
Is HUBS overvalued in 2026?
Based on a Smart Value Score of 57/100, HUBS is fairly valued. Price reasonably reflects current fundamentals with limited cushion in either direction.
What is HUBS's fair value?
Our DCF model estimates HUBS's intrinsic value at $585.18 per share, versus the current price of $227.25. This produces a margin of safety of +64.23%.
What P/E ratio does HUBS trade at?
HUBS trades at a P/E of 264.2x on trailing twelve-month earnings.
Is HUBS a buy based on valuation?
WallStSmart does not issue buy or sell recommendations. Our Smart Value Score of 57/100 reflects the combined read on growth, quality, and price. The profile is balanced. Best suited for investors with an existing thesis.
How does HUBS's valuation compare to its history?
Insufficient historical valuation data exists yet for a confident percentile read on HUBS.
What is HUBS's Smart Value Score?
HUBS's Smart Value Score is 57/100. The Smart Value Score is a proprietary WallStSmart metric blending growth quality, financial health, and valuation attractiveness into a single 0-100 read. Scores above 75 are rare and indicate strong multi-factor alignment.