Hershey Co
NYSE: HSY · CONSUMER DEFENSIVE · CONFECTIONERS
Updated 2026-06-05
Hershey Co (HSY) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for HSY.
Valued
Valuation reasonably reflects current fundamentals. Limited margin of safety at these levels.
HSY historical valuation range
Where current P/E sits in HSY's own 5Y range.
HSY intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
HSY valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
Current: 33.77x
P/S Ratio — History
Current: 3.07x
Is HSY overvalued in 2026?
Hershey Co (HSY) currently trades at $189.23 per share with a market capitalization of $36,848,529,000.00. Based on our multi-factor framework, the stock trades at a fair valuation with a Smart Value Score of 69/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
The stock trades at a P/E ratio of 33.8x, above its 5-year median of 28.8x. The PEG ratio of 1.04 points to a price that reasonably reflects expected earnings growth.
Looking at its own history, HSY is currently trading more expensive than 63% of the last 5Y on P/E. This places it in the 63th percentile of its historical range, a reasonable but unremarkable position.
Our discounted cash flow model estimates HSY's intrinsic value at $187.44 per share, against the current market price of $189.23. This implies a premium to fair value of -23.16%. The current price sits well above what projected cash flows justify, implying investors are paying for growth that has not yet materialized.
Financial quality is a concern. The Piotroski F-Score of 3/9 flags weakening fundamentals that deserve closer scrutiny before the valuation case can be fully trusted.
Bottom line: HSY trades at a fair valuation on our framework, with a Smart Value Score of 69/100. The valuation is defensible but offers no obvious bargain. Patience or a better entry price may reward disciplined buyers.
Frequently asked questions
Is HSY overvalued?
HSY scores 69/100 on our Smart Value Score (Grade B), a mixed overall profile. On valuation specifically, the DCF puts intrinsic value below the current price, so the stock is expensive on cash flow today. The score reflects growth and quality carrying it, not a cheap entry point.
What is HSY's fair value?
Our DCF model estimates HSY's intrinsic value at $187.44 per share, versus the current price of $189.23, a margin of safety of -23.16%. Fair value is the present value of the cash flows we project the business to produce, so a price above it means the market is paying up for growth the model does not yet assume.
What P/E ratio does HSY trade at?
HSY trades at a P/E of 33.8x on trailing twelve-month earnings, against a 5-year median of 28.8x. P/E is what you pay per dollar of profit, and sitting above its own median means the stock is pricier than usual relative to its earnings.
Is HSY a buy based on valuation?
Our Smart Value rating for HSY is Buy, from a Smart Value Score of 69/100 that blends growth, quality, and valuation. The profile is balanced and best suited to investors who already have a thesis. This is research to inform your decision, not personalized financial advice.
How does HSY's valuation compare to its history?
On P/E, HSY sits in the 63rd percentile of its own 5Y range, above its long-run median relative to where it has traded. A high percentile means today's multiple is near the top of its historical band.
What is HSY's Smart Value Score?
HSY's Smart Value Score is 69/100. It is a proprietary WallStSmart metric blending growth quality, financial health, and valuation into a single 0-100 read, and scores above 75 are rare, signaling strong multi-factor alignment.