GoPro Inc
NASDAQ: GPRO · TECHNOLOGY · CONSUMER ELECTRONICS
Updated 2026-04-30
GoPro Inc (GPRO) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for GPRO.
Current price exceeds what fundamentals support. Risk/reward skewed unfavorably.
GPRO historical valuation range
Where current P/E sits in GPRO's own 5Y range.
GPRO intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Standard discounted cash flow models produce unreliable output for unprofitable or near-breakeven companies. Revenue-based multiples such as P/S and EV/Sales, combined with the historical valuation position above, give a more reliable read for this stock.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
GPRO valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
P/S Ratio — History
Current: 0.35x
Is GPRO overvalued in 2026?
GoPro Inc (GPRO) currently trades at $1.65 per share with a market capitalization of $225,759,000.00. Based on our multi-factor framework, the stock appears richly valued with a Smart Value Score of 39/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
GPRO currently has no meaningful P/E ratio, which typically signals that the company is unprofitable, near breakeven, or emerging from a loss-making period. With a P/S ratio of 0.3x, the market is valuing the company primarily on its revenue rather than its earnings.
Looking at its own history, GPRO is currently trading cheaper than 100% of the last 5Y on P/E. This places it in the 0th percentile of its historical range, a level that has historically coincided with attractive entry points.
A standard DCF model does not produce reliable output for GPRO under current conditions. For unprofitable or near-breakeven companies, revenue-based multiples such as EV/Sales and historical P/S percentile are more informative than intrinsic value calculations.
Financial quality is a concern. The Piotroski F-Score of 0/9 flags weakening fundamentals that deserve closer scrutiny before the valuation case can be fully trusted.
Bottom line: GPRO appears richly valued on our framework, with a Smart Value Score of 39/100. At current levels the risk/reward is skewed against the buyer. A materially lower price or significant operational improvement would be needed to change the picture.
Frequently asked questions
Is GPRO overvalued in 2026?
Based on a Smart Value Score of 39/100, GPRO appears overvalued. Current price exceeds what fundamentals currently justify.
What is GPRO's fair value?
Standard DCF is unreliable for GPRO due to its current profitability profile. Revenue-based approaches such as EV/Sales or historical P/S percentile are more informative for this stock.
What P/E ratio does GPRO trade at?
GPRO does not have a meaningful P/E ratio at this time, typically a sign of unprofitability or an ongoing earnings transition.
Is GPRO a buy based on valuation?
WallStSmart does not issue buy or sell recommendations. Our Smart Value Score of 39/100 reflects the combined read on growth, quality, and price. The profile skews cautious. Consider waiting for a better price or clearer operational improvement.
How does GPRO's valuation compare to its history?
On P/E, GPRO currently sits in the 0th percentile of its own 5Y range. That is historically cheap relative to where it has traded over the period.
What is GPRO's Smart Value Score?
GPRO's Smart Value Score is 39/100. The Smart Value Score is a proprietary WallStSmart metric blending growth quality, financial health, and valuation attractiveness into a single 0-100 read. Scores above 75 are rare and indicate strong multi-factor alignment.