CELH
Celsius Holdings Inc
NASDAQ: CELH · CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC
$28.02
-1.13% today
Updated 2026-09-18
Market cap
$7.48B
P/E ratio
128.52
P/S ratio
2.46x
EPS (TTM)
$0.23
Dividend yield
—
52W range
$24 – $67
Volume
10.0M
Celsius Holdings Inc (CELH) Insider transactions
Net insider activity
Net selling (14,678,188 shares)
Buy transactions
2
Sell transactions
98
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-09-10 | FIELDLY, JOHN | Director, Chief Executive Officer | Buy | 18,000 | $27.44 | $493842.60 |
| 2026-08-07 | PREVIN, FLETCHER F | Director | Buy | 3,812 | $27.77 | $105859.24 |
| 2026-08-03 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-08-03 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-08-03 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-08-03 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-08-03 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-08-03 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-31 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-31 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-31 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-31 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-31 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-31 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-30 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-30 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-30 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-30 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-30 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-30 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-29 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-29 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-29 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-29 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-29 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-29 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-28 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-28 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-28 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-28 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-28 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-28 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-27 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-27 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-27 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-27 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-27 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-27 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-24 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-24 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-24 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-24 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-24 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-24 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-23 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-23 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-23 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-23 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-23 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-23 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-22 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-22 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-22 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-22 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-22 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-22 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-21 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-21 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-21 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-21 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-21 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-21 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-20 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-20 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-20 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-20 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-20 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-20 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-17 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-17 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-17 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-17 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-17 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-17 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-16 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-16 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-16 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-16 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-16 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-16 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-15 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-15 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-15 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-15 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-15 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-15 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-14 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-14 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-14 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-14 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-14 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-14 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-13 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-13 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-13 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-13 | DESANTIS, DEBORAH | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-13 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-13 | DESANTIS, DEAN | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
| 2026-07-10 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | — | — |
| 2026-07-10 | MILMOE, WILLIAM H. | Former 10% owner | Sale | 150,000 | $46.25 | $6.94M |
Frequently asked questions
Are CELH insiders buying or selling?
Over the transactions on record, CELH insiders have been net sellers, with about $339.96M in stock sold across 98 sales, against 2 open-market purchases.
Does insider selling at CELH mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which CELH insiders are selling the most?
Recent selling is concentrated in a few names. MILMOE, WILLIAM H. accounts for the largest share on record, with about $117.94M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.