BF-B
Brown-Forman Corporation
NYSE: BF-B · CONSUMER DEFENSIVE · BEVERAGES - WINERIES & DISTILLERIES
$26.56
+2.75% today
Updated 2026-06-05
Market cap
$11.36B
P/E ratio
14.40
P/S ratio
2.91x
EPS (TTM)
$1.72
Dividend yield
3.65%
52W range
$23 – $31
Volume
4.9M
Brown-Forman Corporation (BF-B) Insider transactions
Net insider activity
Net buying (1,291,828 shares)
Buy transactions
65
Sell transactions
35
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-05-27 | WHITING, LAWSON E | Director, President & CEO | Buy | 36,389 | — | — |
| 2026-05-27 | WHITING, LAWSON E | Director, President & CEO | Sale | 16,494 | $26.72 | $440719.68 |
| 2026-05-27 | SHEPHERD, JEREMY J | EVP, Chief Marketing | Buy | 3,010 | — | — |
| 2026-05-27 | SHEPHERD, JEREMY J | EVP, Chief Marketing | Sale | 1,357 | $26.72 | $36259.04 |
| 2026-05-27 | PETERSON, CRYSTAL L | EVP, Chief Incl/Global Comm | Buy | 1,367 | — | — |
| 2026-05-27 | PETERSON, CRYSTAL L | EVP, Chief Incl/Global Comm | Sale | 616 | $26.72 | $16459.52 |
| 2026-05-27 | PAFILIS, YIANNIS | EVP, Pres., EU, Africa, Asia | Buy | 508 | — | — |
| 2026-05-27 | PAFILIS, YIANNIS | EVP, Pres., EU, Africa, Asia | Sale | 177 | $25.94 | $4591.38 |
| 2026-05-27 | PAFILIS, YIANNIS | EVP, Pres., EU, Africa, Asia | Buy | 272 | — | — |
| 2026-05-27 | PAFILIS, YIANNIS | EVP, Pres., EU, Africa, Asia | Sale | 95 | $26.72 | $2538.40 |
| 2026-05-27 | NGUYEN, DIANE F | EVP, Chief Ppl & Comm | Buy | 1,346 | — | — |
| 2026-05-27 | NGUYEN, DIANE F | EVP, Chief Ppl & Comm | Sale | 597 | $25.94 | $15486.18 |
| 2026-05-27 | NALL, TIMOTHY M | EVP, Chief Supp/Tech | Buy | 3,010 | — | — |
| 2026-05-27 | NALL, TIMOTHY M | EVP, Chief Supp/Tech | Sale | 1,065 | $26.72 | $28456.80 |
| 2026-05-27 | MASICK, MICHAEL ANDREW | EVP/Pres., Americas | Buy | 611 | — | — |
| 2026-05-27 | MASICK, MICHAEL ANDREW | EVP/Pres., Americas | Sale | 276 | $25.94 | $7159.44 |
| 2026-05-27 | GRAVEN, CHRISTINA M | EVP, Chief Strategy | Buy | 1,346 | — | — |
| 2026-05-27 | GRAVEN, CHRISTINA M | EVP, Chief Strategy | Sale | 607 | $25.94 | $15745.58 |
| 2026-05-27 | FARRER, MARSHALL | Director | Buy | 4,518 | — | — |
| 2026-05-27 | FARRER, MARSHALL | Director | Sale | 2,176 | $26.72 | $58142.72 |
| 2026-05-27 | CARR, MICHAEL E JR | EVP, General Counsel,Secretary | Buy | 611 | — | — |
| 2026-05-27 | CARR, MICHAEL E JR | EVP, General Counsel,Secretary | Sale | 245 | $25.94 | $6355.30 |
| 2026-04-30 | ENYARD, ANGELA S | SVP, Chief Accounting Officer | Sale | 419 | — | — |
| 2026-04-30 | ENYARD, ANGELA S | SVP, Chief Accounting Officer | Sale | 258 | — | — |
| 2026-04-30 | ENYARD, ANGELA S | SVP, Chief Accounting Officer | Sale | 207 | — | — |
| 2026-04-30 | ENYARD, ANGELA S | SVP, Chief Accounting Officer | Buy | 884 | — | — |
| 2026-04-30 | ENYARD, ANGELA S | SVP, Chief Accounting Officer | Sale | 307 | $25.77 | $7911.39 |
| 2026-04-23 | PETERS, JAMES W | EVP, Chief Financial Officer | Buy | 8,992 | — | — |
| 2026-02-12 | WHITING, LAWSON E | Director, President & CEO | Sale | 25,915 | $31.01 | $803624.15 |
| 2025-12-12 | WHITING, LAWSON E | Director, President & CEO | Sale | 8,834 | $31.00 | $273854.00 |
| 2025-12-04 | WHITING, LAWSON E | Director, President & CEO | Sale | 4,785 | $31.00 | $148335.00 |
| 2025-12-04 | WHITING, LAWSON E | Director, President & CEO | Sale | 7,746 | $31.01 | $240203.46 |
| 2025-10-08 | FARRER, MARSHALL | Director | Sale | 2,720 | — | — |
| 2025-10-08 | FARRER, MARSHALL | Director | Buy | 1,360 | — | — |
| 2025-07-24 | WHITING, LAWSON E | Director, President & CEO | Buy | 288,238 | — | — |
| 2025-07-24 | TODMAN, MICHAEL | Director | Buy | 5,015 | — | — |
| 2025-07-24 | SMITH, ELIZABETH A | Director | Buy | 7,603 | — | — |
| 2025-07-24 | SKEANS, TRACY L | Director | Buy | 5,015 | — | — |
| 2025-07-24 | SINGER, JAN | Director | Buy | 5,015 | — | — |
| 2025-07-24 | SHEPHERD, JEREMY J | EVP, Chief Marketing | Buy | 28,418 | — | — |
| 2025-07-24 | RONEY, MICHAEL J | Director | Buy | 5,015 | — | — |
| 2025-07-24 | PETERSON, CRYSTAL L | EVP, Chief Incl/Global Comm | Buy | 10,150 | — | — |
| 2025-07-24 | PAFILIS, YIANNIS | EVP, Pres., EU, Africa, Asia | Buy | 31,317 | — | — |
| 2025-07-24 | NGUYEN, DIANE F | EVP, Chief Ppl & Comm | Buy | 28,418 | — | — |
| 2025-07-24 | NALL, TIMOTHY M | EVP, Chief Supp/Tech | Buy | 28,418 | — | — |
| 2025-07-24 | MASICK, MICHAEL ANDREW | EVP/Pres., Americas | Buy | 28,418 | — | — |
| 2025-07-24 | GRAVEN, CHRISTINA M | EVP, Chief Strategy | Buy | 22,532 | — | — |
| 2025-07-24 | FARRER, MARSHALL | Director, EVP, Chief Strategic Growth | Buy | 33,513 | — | — |
| 2025-07-24 | FARRER, MARSHALL | Director | Buy | 5,586 | — | — |
| 2025-07-24 | FARRER, MARSHALL | Director, EVP, Chief Strategic Growth | Buy | 5,015 | — | — |
| 2025-07-24 | ENYARD, ANGELA S | SVP, Chief Accounting Officer | Buy | 7,564 | — | — |
| 2025-07-24 | CUNNINGHAM, LEANNE D | EVP, Chief Financial Officer | Buy | 75,105 | — | — |
| 2025-07-24 | CLOUSE, MARK A. | Director | Buy | 7,603 | — | — |
| 2025-07-24 | CARR, MICHAEL E JR | EVP, General Counsel,Secretary | Buy | 31,463 | — | — |
| 2025-07-24 | BROWN, ELIZABETH M | Director | Buy | 7,603 | — | — |
| 2025-07-24 | BROWN, CAMPBELL P | Director | Buy | 5,015 | — | — |
| 2025-07-23 | WHITING, LAWSON E | Director, President & CEO | Sale | 23,641 | $31.00 | $732871.00 |
| 2025-07-15 | MUSSELMAN, WILLIAM AUSTIN JR | Director | Buy | 379,650 | — | — |
| 2025-07-15 | MUSSELMAN, WILLIAM AUSTIN JR | Director | Sale | 379,650 | — | — |
| 2025-07-09 | BROWN, CAMPBELL P | Director | Buy | 390,000 | — | — |
| 2025-06-02 | WHITING, LAWSON E | Director, President & CEO | Buy | 13,004 | — | — |
| 2025-06-02 | WHITING, LAWSON E | Director, President & CEO | Sale | 5,989 | $34.61 | $207279.29 |
| 2025-06-02 | SHEPHERD, JEREMY J | EVP, Chief Marketing | Buy | 920 | — | — |
| 2025-06-02 | SHEPHERD, JEREMY J | EVP, Chief Marketing | Sale | 363 | $34.61 | $12563.43 |
| 2025-06-02 | PETERSON, CRYSTAL L | EVP, Chief Incl/Global Comm | Buy | 546 | — | — |
| 2025-06-02 | PETERSON, CRYSTAL L | EVP, Chief Incl/Global Comm | Sale | 196 | $34.61 | $6783.56 |
| 2025-06-02 | PAFILIS, YIANNIS | EVP, Pres., EU, Africa, Asia | Buy | 164 | — | — |
| 2025-06-02 | PAFILIS, YIANNIS | EVP, Pres., EU, Africa, Asia | Sale | 65 | $34.84 | $2264.60 |
| 2025-06-02 | NGUYEN, DIANE F | EVP, Chief Ppl & Comm | Buy | 552 | — | — |
| 2025-06-02 | NGUYEN, DIANE F | EVP, Chief Ppl & Comm | Sale | 262 | $34.84 | $9128.08 |
| 2025-06-02 | NALL, TIMOTHY M | EVP, Chief Supp/Tech | Buy | 1,016 | — | — |
| 2025-06-02 | NALL, TIMOTHY M | EVP, Chief Supp/Tech | Sale | 310 | $34.61 | $10729.10 |
| 2025-06-02 | MASICK, MICHAEL ANDREW | EVP/Pres., Americas | Buy | 286 | — | — |
| 2025-06-02 | MASICK, MICHAEL ANDREW | EVP/Pres., Americas | Sale | 88 | $34.84 | $3065.92 |
| 2025-06-02 | GRAVEN, CHRISTINA M | EVP, Chief Strategy | Buy | 552 | — | — |
| 2025-06-02 | GRAVEN, CHRISTINA M | EVP, Chief Strategy | Sale | 198 | $34.84 | $6898.32 |
| 2025-06-02 | FARRER, MARSHALL | Director, EVP, Chief Strategic Growth | Buy | 1,092 | — | — |
| 2025-06-02 | FARRER, MARSHALL | Director, EVP, Chief Strategic Growth | Sale | 430 | $34.61 | $14882.30 |
| 2025-06-02 | ENYARD, ANGELA S | SVP, Chief Accounting Officer | Buy | 114 | — | — |
| 2025-06-02 | ENYARD, ANGELA S | SVP, Chief Accounting Officer | Sale | 58 | $34.84 | $2020.72 |
| 2025-06-02 | CUNNINGHAM, LEANNE D | EVP, Chief Financial Officer | Buy | 2,427 | — | — |
| 2025-06-02 | CUNNINGHAM, LEANNE D | EVP, Chief Financial Officer | Sale | 724 | $34.61 | $25057.64 |
| 2025-06-02 | CARR, MICHAEL E JR | EVP, General Counsel,Secretary | Buy | 225 | — | — |
| 2025-06-02 | CARR, MICHAEL E JR | EVP, General Counsel,Secretary | Sale | 84 | $34.84 | $2926.56 |
| 2025-03-20 | NGUYEN, DIANE F | EVP, Chief Ppl/Places/Comm | Sale | 325 | — | — |
| 2025-03-20 | NGUYEN, DIANE F | EVP, Chief Ppl/Places/Comm | Buy | 200 | — | — |
| 2025-03-20 | NGUYEN, DIANE F | EVP, Chief Ppl/Places/Comm | Buy | 125 | — | — |
| 2025-03-11 | FARRER, MARSHALL | Director, EVP Chief Strat/Pres Europe | Buy | 940 | — | — |
| 2025-01-30 | GRAVEN, CHRISTINA M | EVP Chief Strategy Officer | Buy | 1,978 | — | — |
| 2025-01-08 | MUSSELMAN, WILLIAM AUSTIN JR | Director | Buy | 1,044 | — | — |
| 2024-11-15 | BROWN, ELIZABETH M | Director | Buy | 17,098 | — | — |
| 2024-10-31 | NGUYEN, DIANE F | EVP, Chief Ppl/Places/Comm | Buy | 4,551 | — | — |
| 2024-07-25 | WHITING, LAWSON E | Director, President & CEO | Buy | 183,445 | — | — |
| 2024-07-25 | TODMAN, MICHAEL | Director | Buy | 3,370 | — | — |
| 2024-07-25 | SMITH, ELIZABETH A | Director | Buy | 5,110 | — | — |
| 2024-07-25 | SKEANS, TRACY L | Director | Buy | 3,370 | — | — |
| 2024-07-25 | SINGER, JAN | Director | Buy | 3,370 | — | — |
| 2024-07-25 | SHEPHERD, JEREMY J | EVP, Pres, USA & Canada | Buy | 17,441 | — | — |
| 2024-07-25 | RONEY, MICHAEL J | Director | Buy | 3,805 | — | — |
| 2024-07-25 | PETERSON, CRYSTAL L | EVP, Chief Incl/Global Comm | Buy | 6,449 | — | — |
Frequently asked questions
Are BF-B insiders buying or selling?
Over the transactions on record, BF-B insiders have been net buyers, with about $3.14M in stock sold across 35 sales. The entries tagged as buys are stock grants and option exercises recorded at $0, not open-market purchases.
Does insider selling at BF-B mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which BF-B insiders are selling the most?
Recent selling is concentrated in a few names. WHITING, LAWSON E accounts for the largest share on record, with about $2.85M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.