ASST
Strive, Inc.
NASDAQ: ASST · FINANCIAL SERVICES · ASSET MANAGEMENT
$24.91
-9.52% today
Updated 2026-10-29
Market cap
$2.58B
P/E ratio
—
P/S ratio
303.26x
EPS (TTM)
$-204.80
Dividend yield
—
52W range
$7 – $36
Volume
9.7M
Strive, Inc. (ASST) Insider transactions
Net insider activity
Net buying (40,900,775 shares)
Buy transactions
61
Sell transactions
39
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-03-31 | PHAM, BENJAMIN | Director, Chief Financial Officer | Sale | 11,329 | — | — |
| 2026-03-31 | PHAM, BENJAMIN | Director, Chief Financial Officer | Buy | 11,329 | — | — |
| 2026-03-31 | PHAM, BENJAMIN | Director, Chief Financial Officer | Sale | 4,250 | $10.02 | $42585.00 |
| 2026-03-19 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Buy | 702,856 | — | — |
| 2026-02-18 | PHAM, BENJAMIN | Director, Chief Financial Officer | Buy | 6,214 | $8.06 | $50096.65 |
| 2026-02-17 | PHAM, BENJAMIN | Director, Chief Financial Officer | Buy | 7,900 | $8.23 | $64997.25 |
| 2026-02-13 | BEIRNE, BRIAN LOGAN | Director, Chief Legal Officer | Buy | 11,500 | $8.73 | $100386.95 |
| 2026-01-16 | SEMLER, ERIC | Director | Buy | 3,157,500 | — | — |
| 2026-01-16 | SEMLER, ERIC | Director | Buy | 1,578,750 | — | — |
| 2026-01-16 | SEMLER, ERIC | Director | Buy | 260,493 | — | — |
| 2026-01-16 | SEMLER, ERIC | Director | Buy | 168,400 | — | — |
| 2026-01-16 | SEMLER, ERIC | Director | Buy | 84,200 | — | — |
| 2026-01-16 | SEMLER, ERIC | Director | Buy | 13,395,083 | — | — |
| 2026-01-16 | SEMLER, ERIC | Director | Buy | 1,637,079 | — | — |
| 2026-01-16 | PHAM, BENJAMIN | Director, Chief Financial Officer | Sale | 226,583 | — | — |
| 2026-01-16 | PHAM, BENJAMIN | Director, Chief Financial Officer | Sale | 212,930 | — | — |
| 2026-01-16 | PHAM, BENJAMIN | Director, Chief Financial Officer | Buy | 226,583 | — | — |
| 2026-01-16 | PHAM, BENJAMIN | Director, Chief Financial Officer | Buy | 212,930 | — | — |
| 2026-01-16 | PHAM, BENJAMIN | Director, Chief Financial Officer | Sale | 95,816 | $0.97 | $92941.52 |
| 2026-01-16 | BEIRNE, BRIAN LOGAN | Director, Chief Legal Officer | Sale | 164,810 | — | — |
| 2026-01-16 | BEIRNE, BRIAN LOGAN | Director, Chief Legal Officer | Buy | 164,810 | — | — |
| 2026-01-16 | BEIRNE, BRIAN LOGAN | Director, Chief Legal Officer | Sale | 83,178 | $0.97 | $80682.66 |
| 2026-01-13 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Buy | 500,000 | $0.92 | $459350.00 |
| 2025-12-15 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Buy | 237,079 | $0.80 | $189829.16 |
| 2025-12-15 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Buy | 207,457 | $0.82 | $169118.95 |
| 2025-12-15 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Buy | 58,739 | $0.81 | $47490.48 |
| 2025-12-15 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Buy | 11,920 | $0.80 | $9559.84 |
| 2025-11-13 | ROY, AVIK | Director | Buy | 296,296 | — | — |
| 2025-11-13 | ROCHARD, PIERRE | Director | Buy | 296,296 | — | — |
| 2025-11-13 | RAMAKRISHNAN, MAHESH | Director | Buy | 296,296 | — | — |
| 2025-11-13 | MACEY, JONATHAN R | Director | Buy | 296,296 | — | — |
| 2025-11-13 | LAVISH, JAMES | Director | Buy | 296,296 | — | — |
| 2025-11-13 | JAJODIA, SHIRISH | Director | Buy | 296,296 | — | — |
| 2025-11-05 | RAMASWAMY, VIVEK | 10% Owner | Buy | 15,625 | $80.00 | $1.25M |
| 2025-10-01 | PHAM, BENJAMIN | Director, Chief Financial Officer | Sale | 1,359,496 | — | — |
| 2025-10-01 | PHAM, BENJAMIN | Director, Chief Financial Officer | Sale | 212,930 | — | — |
| 2025-10-01 | PHAM, BENJAMIN | Director, Chief Financial Officer | Buy | 1,359,496 | — | — |
| 2025-10-01 | PHAM, BENJAMIN | Director, Chief Financial Officer | Sale | 534,153 | $2.50 | $1.34M |
| 2025-10-01 | PHAM, BENJAMIN | Director, Chief Financial Officer | Buy | 212,930 | — | — |
| 2025-10-01 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Sale | 57,147 | — | — |
| 2025-10-01 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Buy | 18,459,504 | — | — |
| 2025-10-01 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Sale | 7,262,330 | $2.50 | $18.16M |
| 2025-10-01 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Sale | 3,691,901 | — | — |
| 2025-10-01 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Buy | 57,147 | — | — |
| 2025-10-01 | COLE, MATTHEW RYAN | Director, Chief Executive Officer | Sale | 27,998 | $2.50 | $69995.00 |
| 2025-10-01 | BEIRNE, BRIAN LOGAN | Director, Chief Legal Officer | Sale | 494,430 | — | — |
| 2025-10-01 | BEIRNE, BRIAN LOGAN | Director, Chief Legal Officer | Sale | 87,903 | — | — |
| 2025-10-01 | BEIRNE, BRIAN LOGAN | Director, Chief Legal Officer | Buy | 494,430 | — | — |
| 2025-10-01 | BEIRNE, BRIAN LOGAN | Director, Chief Legal Officer | Sale | 228,393 | $2.50 | $570982.50 |
| 2025-10-01 | BEIRNE, BRIAN LOGAN | Director, Chief Legal Officer | Buy | 87,903 | — | — |
| 2025-09-15 | SARKHANI, ARSHIA | Director, Chief Marketing Officer | Buy | 740,740 | — | — |
| 2025-09-15 | PHAM, BENJAMIN | Director, Chief Financial Officer | Buy | 555,555 | — | — |
| 2025-09-15 | BEIRNE, BRIAN LOGAN | Director, Chief Legal Officer | Buy | 2,222,222 | — | — |
| 2025-09-12 | SARKHANI, ARSHIA | Director, Chief Marketing Officer | Sale | 1,250,000 | — | — |
| 2025-09-12 | SARKHANI, ARSHIA | Director, Chief Marketing Officer | Buy | 1,000,000 | — | — |
| 2025-09-12 | SARKHANI, ARSHIA | Director, Chief Marketing Officer | Sale | 39,921 | — | — |
| 2025-09-12 | SARKHANI, ARSHIA | Director, Chief Marketing Officer | Buy | 1,250,000 | — | — |
| 2025-09-12 | SARKHANI, ARSHIA | Director, Chief Marketing Officer | Sale | 1,000,000 | — | — |
| 2025-09-12 | SARKHANI, ARSHIA | Director, Chief Marketing Officer | Buy | 39,921 | — | — |
| 2025-09-12 | SARKHANI, ARMAN | Chief Operating Officer, 10% Owner | Sale | 1,250,000 | — | — |
| 2025-09-12 | SARKHANI, ARMAN | Chief Operating Officer, 10% Owner | Buy | 1,000,000 | — | — |
| 2025-09-12 | SARKHANI, ARMAN | Chief Operating Officer, 10% Owner | Sale | 31,734 | — | — |
| 2025-09-12 | SARKHANI, ARMAN | Chief Operating Officer, 10% Owner | Buy | 1,250,000 | — | — |
| 2025-09-12 | SARKHANI, ARMAN | Chief Operating Officer, 10% Owner | Sale | 1,000,000 | — | — |
| 2025-09-12 | SARKHANI, ARMAN | Chief Operating Officer, 10% Owner | Buy | 31,734 | — | — |
| 2025-09-12 | REYNOLDS, DAVID LIVINGSTON | Director | Sale | 5,000 | — | — |
| 2025-09-12 | REYNOLDS, DAVID LIVINGSTON | Director | Buy | 5,000 | — | — |
| 2025-09-12 | PHAM, BENJAMIN | Director, Chief Financial Officer | Buy | 3,625,324 | — | — |
| 2025-09-12 | PHAM, BENJAMIN | Director, Chief Financial Officer | Buy | 425,860 | — | — |
| 2025-09-12 | PHAM, BENJAMIN | Director, Chief Financial Officer | Buy | 2,981,018 | — | — |
| 2025-09-12 | MCDONALD, SCOTT KELLEY | Director | Sale | 10,000 | — | — |
| 2025-09-12 | MCDONALD, SCOTT KELLEY | Director | Buy | 10,000 | — | — |
| 2025-09-12 | LEE, JASON YOUNGSUK | Chief Technology Officer | Sale | 31,218 | — | — |
| 2025-09-12 | LEE, JASON YOUNGSUK | Chief Technology Officer | Buy | 31,218 | — | — |
| 2025-09-12 | KRUEGER, MATTHEW | CFO, Treasurer and Secretary, 10% Owner | Sale | 1,250,000 | — | — |
| 2025-09-12 | KRUEGER, MATTHEW | CFO, Treasurer and Secretary, 10% Owner | Buy | 1,000,000 | — | — |
| 2025-09-12 | KRUEGER, MATTHEW | CFO, Treasurer and Secretary, 10% Owner | Sale | 5,000 | — | — |
| 2025-09-12 | KRUEGER, MATTHEW | CFO, Treasurer and Secretary, 10% Owner | Buy | 1,250,000 | — | — |
| 2025-09-12 | KRUEGER, MATTHEW | CFO, Treasurer and Secretary, 10% Owner | Sale | 1,000,000 | — | — |
| 2025-09-12 | KRUEGER, MATTHEW | CFO, Treasurer and Secretary, 10% Owner | Buy | 5,000 | — | — |
| 2025-09-12 | JACK, JOHN A II | Director | Sale | 10,000 | — | — |
| 2025-09-12 | JACK, JOHN A II | Director | Buy | 10,000 | — | — |
| 2025-09-12 | GAUBERT, MICHAEL | Director, Executive Chairman, 10% Owner | Sale | 1,250,000 | — | — |
| 2025-09-12 | GAUBERT, MICHAEL | Director, Executive Chairman, 10% Owner | Buy | 1,000,000 | — | — |
| 2025-09-12 | GAUBERT, MICHAEL | Director, Executive Chairman, 10% Owner | Sale | 20,567 | — | — |
| 2025-09-12 | GAUBERT, MICHAEL | Director, Executive Chairman, 10% Owner | Buy | 1,250,000 | — | — |
| 2025-09-12 | GAUBERT, MICHAEL | Director, Executive Chairman, 10% Owner | Sale | 1,000,000 | — | — |
| 2025-09-12 | GAUBERT, MICHAEL | Director, Executive Chairman, 10% Owner | Buy | 20,567 | — | — |
| 2025-09-12 | FAIRBANKS, KYLE | Director, Ex Vice-Chairman & CMO, 10% Owner | Sale | 1,250,000 | — | — |
| 2025-09-12 | FAIRBANKS, KYLE | Director, Ex Vice-Chairman & CMO, 10% Owner | Buy | 1,000,000 | — | — |
| 2025-09-12 | FAIRBANKS, KYLE | Director, Ex Vice-Chairman & CMO, 10% Owner | Sale | 36,667 | — | — |
| 2025-09-12 | FAIRBANKS, KYLE | Director, Ex Vice-Chairman & CMO, 10% Owner | Buy | 1,250,000 | — | — |
| 2025-09-12 | FAIRBANKS, KYLE | Director, Ex Vice-Chairman & CMO, 10% Owner | Sale | 1,000,000 | — | — |
| 2025-09-12 | FAIRBANKS, KYLE | Director, Ex Vice-Chairman & CMO, 10% Owner | Buy | 36,667 | — | — |
| 2025-09-12 | FAIRBANKS, JACKSON | 10% Owner | Sale | 1,250,000 | — | — |
| 2025-09-12 | FAIRBANKS, JACKSON | 10% Owner | Buy | 1,000,000 | — | — |
| 2025-09-12 | FAIRBANKS, JACKSON | 10% Owner | Sale | 31,734 | — | — |
| 2025-09-12 | FAIRBANKS, JACKSON | 10% Owner | Buy | 1,250,000 | — | — |
| 2025-09-12 | FAIRBANKS, JACKSON | 10% Owner | Sale | 1,000,000 | — | — |
| 2025-09-12 | FAIRBANKS, JACKSON | 10% Owner | Buy | 31,734 | — | — |
Frequently asked questions
Are ASST insiders buying or selling?
Over the transactions on record, ASST insiders have been net buyers, with about $20.35M in stock sold across 39 sales, against 9 open-market purchases.
Does insider selling at ASST mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which ASST insiders are selling the most?
Recent selling is concentrated in a few names. COLE, MATTHEW RYAN accounts for the largest share on record, with about $18.23M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.