APPF
Appfolio Inc
NASDAQ: APPF · TECHNOLOGY · SOFTWARE - APPLICATION
$208.48
+1.32% today
Updated 2026-09-11
Market cap
$7.30B
P/E ratio
46.93
P/S ratio
7.01x
EPS (TTM)
$4.39
Dividend yield
—
52W range
$143 – $286
Volume
0.4M
Appfolio Inc (APPF) Insider transactions
Net insider activity
Net selling (48,495 shares)
Buy transactions
0
Sell transactions
100
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-08-21 | DUCA, MAURICE J | 10% Owner | Sale | 1,006 | $222.43 | $223764.58 |
| 2026-08-21 | DUCA, MAURICE J | 10% Owner | Sale | 694 | $224.13 | $155546.22 |
| 2026-08-21 | DUCA, MAURICE J | 10% Owner | Sale | 365 | $221.37 | $80800.05 |
| 2026-08-21 | DUCA, MAURICE J | 10% Owner | Sale | 183 | $216.38 | $39597.54 |
| 2026-08-21 | DUCA, MAURICE J | 10% Owner | Sale | 94 | $222.42 | $20907.48 |
| 2026-08-21 | DUCA, MAURICE J | 10% Owner | Sale | 92 | $218.14 | $20068.88 |
| 2026-08-21 | DUCA, MAURICE J | 10% Owner | Sale | 62 | $224.14 | $13896.68 |
| 2026-08-21 | DUCA, MAURICE J | 10% Owner | Sale | 35 | $221.41 | $7749.35 |
| 2026-08-21 | DUCA, MAURICE J | 10% Owner | Sale | 17 | $216.38 | $3678.46 |
| 2026-08-21 | DUCA, MAURICE J | 10% Owner | Sale | 8 | $214.71 | $1717.68 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 1,947 | $218.45 | $425322.15 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 1,550 | $217.67 | $337388.50 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 702 | $216.43 | $151933.86 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 701 | $219.35 | $153764.35 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 622 | $215.37 | $133960.14 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 551 | $218.46 | $120371.46 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 452 | $217.68 | $98391.36 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 199 | $219.35 | $43650.65 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 198 | $216.44 | $42855.12 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 178 | $215.37 | $38335.86 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 78 | $220.06 | $17164.68 |
| 2026-08-20 | DUCA, MAURICE J | 10% Owner | Sale | 22 | $220.06 | $4841.32 |
| 2026-08-19 | EATON, TIMOTHY MATHIAS | Chief Financial Officer | Sale | 373 | $202.61 | $75573.53 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 2,005 | $213.78 | $428628.90 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 1,801 | $214.94 | $387106.94 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 781 | $212.64 | $166071.84 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 584 | $213.78 | $124847.52 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 510 | $214.94 | $109619.40 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 312 | $215.60 | $67267.20 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 234 | $211.18 | $49416.12 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 219 | $212.64 | $46568.16 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 156 | $209.12 | $32622.72 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 132 | $206.45 | $27251.40 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 88 | $215.60 | $18972.80 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 78 | $203.98 | $15910.44 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 66 | $211.18 | $13937.88 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 44 | $209.12 | $9201.28 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 38 | $206.46 | $7845.48 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 23 | $207.27 | $4767.21 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 22 | $203.98 | $4487.56 |
| 2026-08-19 | DUCA, MAURICE J | 10% Owner | Sale | 7 | $207.27 | $1450.89 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 2,588 | $203.88 | $527641.44 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 1,000 | $204.98 | $204980.00 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 755 | $203.88 | $153929.40 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 576 | $201.49 | $116058.24 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 434 | $205.95 | $89382.30 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 359 | $202.77 | $72794.43 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 356 | $200.29 | $71303.24 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 314 | $203.87 | $64015.18 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 281 | $204.98 | $57599.38 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 164 | $198.90 | $32619.60 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 160 | $201.49 | $32238.40 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 123 | $197.80 | $24329.40 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 122 | $205.95 | $25125.90 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 113 | $204.98 | $23162.74 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 102 | $200.29 | $20429.58 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 100 | $202.77 | $20277.00 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 64 | $201.49 | $12895.36 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 50 | $205.95 | $10297.50 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 45 | $198.90 | $8950.50 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 42 | $200.29 | $8412.18 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 41 | $202.77 | $8313.57 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 35 | $197.81 | $6923.35 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 18 | $198.89 | $3580.02 |
| 2026-08-18 | DUCA, MAURICE J | 10% Owner | Sale | 15 | $197.84 | $2967.60 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 1,886 | $195.33 | $368392.38 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 1,830 | $196.08 | $358826.40 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 1,182 | $195.33 | $230880.06 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 1,141 | $196.08 | $223727.28 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 890 | $196.98 | $175312.20 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 679 | $194.28 | $131916.12 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 556 | $196.98 | $109520.88 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 539 | $195.33 | $105282.87 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 522 | $196.08 | $102353.76 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 425 | $194.28 | $82569.00 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 263 | $198.37 | $52171.31 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 254 | $196.98 | $50032.92 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 196 | $194.28 | $38078.88 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 163 | $198.37 | $32334.31 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 74 | $198.37 | $14679.38 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 52 | $199.05 | $10350.60 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 33 | $199.05 | $6568.65 |
| 2026-08-17 | DUCA, MAURICE J | 10% Owner | Sale | 15 | $199.05 | $2985.75 |
| 2026-08-14 | TRIGG, WILLIAM SHANE | Director, Chief Executive Officer | Sale | 2,057 | $205.00 | $421685.00 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 1,671 | $201.97 | $337491.87 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 1,434 | $201.17 | $288477.78 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 1,099 | $204.14 | $224349.86 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 1,050 | $201.97 | $212068.50 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 890 | $201.17 | $179041.30 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 718 | $200.29 | $143808.22 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 687 | $204.14 | $140244.18 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 626 | $203.04 | $127103.04 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 479 | $201.97 | $96743.63 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 446 | $200.29 | $89329.34 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 409 | $201.18 | $82282.62 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 394 | $203.04 | $79997.76 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 314 | $204.14 | $64099.96 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 203 | $200.29 | $40658.87 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 180 | $203.04 | $36547.20 |
| 2026-08-14 | DUCA, MAURICE J | 10% Owner | Sale | 52 | $205.00 | $10660.00 |
Frequently asked questions
Are APPF insiders buying or selling?
Over the transactions on record, APPF insiders have been net sellers, with about $10.00M in stock sold across 100 sales. The entries tagged as buys are stock grants and option exercises recorded at $0, not open-market purchases.
Does insider selling at APPF mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which APPF insiders are selling the most?
Recent selling is concentrated in a few names. DUCA, MAURICE J accounts for the largest share on record, with about $9.50M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.