Sinclair Broadcast Group Inc (SBGI)vsSaga Communications Inc (SGA)
SBGI
Sinclair Broadcast Group Inc
$13.24
-0.15%
COMMUNICATION SERVICES · Cap: $949.67M
SGA
Saga Communications Inc
$11.96
-0.25%
COMMUNICATION SERVICES · Cap: $77.22M
Smart Verdict
WallStSmart Research — data-driven comparison
Sinclair Broadcast Group Inc generates 2859% more annual revenue ($3.17B vs $107.11M). SBGI leads profitability with a -3.5% profit margin vs -7.4%. SBGI appears more attractively valued with a PEG of 0.89. SGA earns a higher WallStSmart Score of 45/100 (D+).
SBGI
Hold44
out of 100
Grade: D
SGA
Hold45
out of 100
Grade: D+
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Reasonable price relative to book value
Strong operational efficiency at 41.0%
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -22.4% — below average capital efficiency
Revenue declined 16.7%
Smaller company, higher risk/reward
Weak financial health signals
Expensive relative to growth rate
ROE of -4.8% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : SBGI
The strongest argument for SBGI centers on PEG Ratio, Price/Book. PEG of 0.89 suggests the stock is reasonably priced for its growth.
Bull Case : SGA
The strongest argument for SGA centers on Price/Book, Operating Margin, Debt/Equity.
Bear Case : SBGI
The primary concerns for SBGI are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : SGA
The primary concerns for SGA are Market Cap, Piotroski F-Score, PEG Ratio.
Key Dynamics to Monitor
SBGI carries more volatility with a beta of 0.95 — expect wider price swings.
SGA is growing revenue faster at -15.6% — sustainability is the question.
SBGI generates stronger free cash flow (79M), providing more financial flexibility.
Monitor BROADCASTING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
SGA scores higher overall (45/100 vs 44/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Sinclair Broadcast Group Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Sinclair Broadcast Group, Inc. is a diversified television media company in the United States. The company is headquartered in Hunt Valley, Maryland.
Saga Communications Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Saga Communications, Inc., a broadcast company, acquires, develops and operates broadcast properties in the United States. The company is headquartered in Grosse Pointe Farms, Michigan.
Visit Website →Compare with Other BROADCASTING Stocks
Want to dig deeper into these stocks?